Web Development Agency Melbourne

Developed to rank on search engines, designed to convert sales.

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80/20 Web Design

With almost 2 billion websites on the internet, it’s vital to create a competitive edge with an original and unique website design. We’ve spent over a decade consulting and building websites for SME businesses, helping customers to boost their bottom line by implementing all three key principles of effective website marketing:

It sounds like common sense but it is simply incredible how many web developers and graphic designers create websites that fail completely to achieve all three objectives. Often web designers and web developers will get one or two of these right but rarely all three. That’s where we’re different. At 80/20 Digital, our custom website design services will create a stylish website you can be proud of with eye-catching design, persuasive copywriting, powerful SEO search engine ranking performance and profit-generating sales conversion.

Effective design - stand out from the crowd

Effective website design means creating a stylish, eye-catching website that stands out from competitors and resonates strongly with your target audience. Clever use of branding, tailored imagery and sharply-written, persuasive copywriting is the most effective way to cut through the clutter and create the desired impact on your target audience.

SEO Performance - top of page 1 on Google

Page 1 rankings on Google, Yahoo and Bing are simply essential to your website’s visibility. If your website can’t be seen, your business can’t be found – and you can’t make a sale. There is simply no point in having a beautifully built website if it can’t be found on search engines. That’s why 80/20 Digital websites are developed for powerful SEO performance. SEO website design from 80/20 Digital means your website will zip up the search engine rankings so your business can be found where it matters most – at the top of page one on Google.

Sales Conversion - boost your bottom line

At 80/20 Digital, we never take our eye off the end goal. Above all, the purpose of a website is to inspire visitors to take action. Whether its converting sales, email sign-ups or brochure downloads, the team at 80/20 Digital will work with you to define the metrics of success for your business and build an effective, high performance website designed to achieve your business goals.

Freedom to manage your own content

Built with the end-user in mind, all 80/20 Digital websites have a content management system that is intuitive and simple to use. If you can send an email and create a document on Microsoft Word, you can easily manage and create your own content on our self-administered websites.

Simply log-in and upload new content, images and text yourself. That means no more lengthy turnaround times and no huge bills from web developers. Our websites are designed to save you time and money and give you the freedom you need to manage your own content.

Measure returns with call tracking and analytics

We design websites that can be measured by their performance. We install call tracking software, Google Adwords, Analytics and Search Console (Webmaster Tools) so you can track every phone call, enquiry, download or sale. If it’s measurable, it’s manageable and that means you’ll know exactly how your website is performing in terms of ROI. We’ll help you understand exactly how your customers are interacting with your website, which keywords bring sales enquiries, which pages they visit, how long the spend on each page and which sites refer the most traffic to your own. We’ll also work with you to optimise your website to maximise conversions on desktop, laptop or mobile.

Choosing to win in your local market begins with a simple phone call.

Call 80/20 Digital today on 03 9042 0714 for a free consultation on how to improve your bottom line and dominate search engine rankings. Or click on the button below to email us about your project

Testimonials

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"80/20 Digital have been looking after our SEO and digital marketing since 2012. When we began our site could hardly be found, but that changed within a few months of working with Colm and his team. We now rank in the top 3 for all the terms that we consider important for our business on Google and many of them we rank number one. It is no small feat as we are small company competing with some of the biggest bed brands in the world as well as some of the largest furniture retailers in Australia. Colm simplifies and demystifies the internet minefield in a way that is understandable and digestible for the lay person, making him a rare commodity in the digital marketing world."

"Our company engaged 80/20 digital to do a brand audit and rebuild our companies new website . We found 80/20 to be outstanding in all areas from our initial meeting all the way through to handover. They more than met our expectations and from someone who manages large projects for a living, I was very impressed with the project management skills from the 80/20 team. We have no hesitation in recommending them to anyone and we will certainly be working with them in the future."

"We've been with 80/20 for over 10 years now and the results have simply been outstanding. Most importantly, the enquiries we receive are exactly the kind of enquiries that we want. We consider 80/20 to be an integral part of our marketing team."