Learn how favicons can significantly boost your website's branding and user experience with 80/20 Digital.

It’s the “F” word that deserves more attention than it gets—favicons! If you’re just catching up, don’t worry. We’ve got all the information you need on favicons and how they can enhance your website’s branding.

What is a Favicon?

A favicon, short for “favourite icon,” is a tiny image or icon associated with a website. It appears in the browser tab next to the page title and is often displayed when users bookmark a webpage. Typically, favicons are square images, commonly sized at 16×16 pixels or 32×32 pixels, though larger sizes are becoming more prevalent with high-resolution displays. 

Here are some examples of favicons for our clients Davidson Property Advocates, Betta Fire Protection, and Showfront.

Why are Favicons Important?

Think of these tiny images as the signature scent of your website—a small but potent tool that enhances user recognition and navigation. Let’s take a closer look at how favicons play a role in boosting your website’s visibility and impact:

Branding and Recognition

Favicons serve as a visual representation of your brand or website. According to Forbes, consistent brand presentation increases revenue by up to 23%. This small image helps users quickly identify your site among multiple open tabs, making it an integral part of your branding strategy. Consistent use of your logo or a recognisable symbol in the favicon reinforces your brand image in the minds of visitors.

User Experience

A well-designed favicon contributes to a positive user experience. When users have multiple tabs open, the favicon provides a visual anchor, making it easier for them to locate your site. This is particularly important for websites that rely on repeat visits, such as blogs, news sites, or online stores.

Bookmarks and Favourites

Favicons are often associated with bookmarks or favourites in browsers. When users bookmark a webpage, the favicon is displayed alongside the link, making it easier for them to identify and access their favourite sites. This visual cue adds a level of professionalism and attention to detail to your website.

Trust and Credibility

Details matter in the digital world, and a well-crafted favicon suggests that you care about the finer points. This small icon can enhance your website’s aesthetic, making your site appear more credible and trustworthy to first-time and returning visitors. Users are more likely to engage with and revisit a site that demonstrates a commitment to a polished and cohesive visual identity.

Mobile Browsing

Favicons aren’t just for desktops—they also play a role in mobile browsing! When users save your website to their home screen, the favicon appears as the app icon, making your site more accessible and recognisable on mobile devices. This small icon helps ensure your brand stands out, even on the smallest screens.

How do I Design a Favicon?

Unless you’re a graphic designer, this is probably best left to someone with a knack for design and branding. Generally, your favicon should be an element from your logo or a symbol that represents your brand. The design should be simple, easily recognisable, and scalable. Remember, this icon will be displayed in very small dimensions, so intricate details will likely be lost. It’s also important to consider how the favicon will look across different devices and browsers.

At 80/20 Digital, we collaborate with skilled graphic designers who specialise in creating favicons that ensure your site makes the perfect first impression, no matter where it’s bookmarked or opened.

Do Favicons Help with SEO?

While favicons themselves don’t directly impact search engine rankings, they contribute to the overall user experience of a website, which is a factor in SEO. Google, for instance, values user experience in its ranking algorithm. 

Reducing Bounce Rates

A unique and recognisable favicon can enhance user experience by making your site easily identifiable among numerous browser tabs. This familiarity can reduce bounce rates, as users are more likely to stay longer on a site they recognise quickly. Increased time on site not only improves user engagement but also signals to search engines that your content is valuable, thereby indirectly boosting your SEO performance.

Increasing Click-Through Rates

Websites with well-designed favicons experience a 25% increase in click-through rates on search engine results. ​​While not direct ranking factors, favicons contribute to brand recognition and user engagement, indirectly supporting your SEO efforts by enhancing the overall quality and appeal of your site.

What Makes a Good Favicon?

Keep it simple and clear, and stay away from designs that are too busy or complicated. Because favicons are tiny, they need a design that’s easy to see and understand. It’s also important that your favicon is easy to recognise. Pick a design that stands out and is clear, even when it’s small.

Your favicon should match your brand’s style and colours—this helps people recognise your brand quickly. The favicon should also look good on different devices and browsers too, so it’s important to test it out. 

Finally, think about the colours. You want colours that pop but still fit well with the overall look of your website. A favicon with strong contrast will catch the eye more, especially on various browser backgrounds.

Boost Your Site’s Identity with a Well-Designed Favicon

Favicons might be tiny, but they punch well above their weight in enhancing your web presence! These small icons significantly influence user experience, branding, and even SEO. As crucial components of your website’s visual identity, favicons demand thoughtful design and strategic implementation. Whether you’re revamping your current site or kicking off a new project, remember the small but mighty F-word: the favicon.

Ready to elevate your website’s look and functionality? Contact 80/20 Digital today on 03 9042 0714 for a free consultation.

80/20 Digital's Content & SEO Specialist, Abbey Faulkner is dedicated to staying on top of industry trends and putting her creativity to good use for her clients. She combines her expertise in media and writing to boost rankings, improve brand awareness, increase engagement and generate leads across clients' websites, email marketing and social media.