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Results-Driven Marketing

Results-Driven Marketing

Melbourne’s Leading

SEO Copywriting Services

Unlock sales and gain top search engine rankings with powerful, persuasive SEO copy.

Expert Partner
Google Ads
Certified Partner
Hayley Tantau
Copywriter & Social Media

Increase Engagement With Melbourne's Leading SEO Copywriting Agency

Copywriting is a serious business – the quality of your SEO copy not only determines how you rank on search engines, it also dictates whether customers will pick up the phone and contact your business. For some people (like us!) copywriting is a lot of fun but for most time-poor business owners, it can be a real chore. Simply finding the head space to write powerful, inspiring copy derived from strategic goal planning is often quite overwhelming. In fact, even defining the strategic goals in the first place can be difficult for some business owners.

Expert SEO Copywriting Services For SMEs

SEO copywriting is both the art and science of gaining top search engine rankings while persuading customers to buy from you though the power of carefully targeted words. An SEO company can help you with search engine rankings, a good copywriter can engage customers with a persuasive script. But writing copy for both ranking appeal on search engines and human appeal to convince customers to buy from you is truly the domain of the SEO copywriter.

Written To Rank On Search Engines, Tailored To Convert Customers

The key to top searching rankings lies in the content of your website. Simply put, search engines can’t read images, they can only read text – it is the words on your website that dictate how you rank on search engines. The key to unlocking sales conversion lies in the ability of your copy to present value and persuade customers to act.

Getting the balance right between Google’s technical demands for top search engine rankings and writing natural, persuasive copy that sells is essential to your website’s success. That’s where 80/20 Digital can help.

The Winning Formula For SEO Copywriting Success

At 80/20 Digital, we understand exactly how to write top class SEO copy that ranks and sells.
Call now and find out how we can help you to unlock sales and gain top search engine rankings.

Value Proposition Development

Make them an offer they can’t refuse! Develop a winning sales proposition that customers just can’t resist.

Positioning Statements

Bring out the value. Define what makes your offering unique and why customers will buy from you.

Headlines And Taglines

Achieve your business objectives with a comprehensive business analysis Content Strategy provided by our highly qualified copywriters and analysts.

Body Copy

Personify, appeal, educate, convince and inspire. Develop a ‘voice’, appeal to the emotions, educate your audience, convince with the facts and inspire customers to action. A simple formula that always works.

Calls To Action

Get them while they’re hot. Spur customers into immediate action to call, sign-up, download or enquire.

PPC Ad Copy

Sell more, save more! Sell more with strong, persuasive, value-driven calls to action and spend less by increasing quality scores with highly relevant ad copy.

The Science Behind The Art Of SEO Copywriting

The best way to make Google’s algorithm fall in love with your website and rank high above your competitors is to create fresh, unique content with natural, free-flowing copy. However, there is something of a science behind the art of SEO copywriting and many techniques that can give your website a serious competitive edge for ranking on search engines without losing its appeal to the human eye. 80/20 Digital utilises advanced SEO copywriting techniques, including:

  • Semantic Indexing – a technique that can improve site rankings with relevant, related search terms
  • Keyword Density – optimising for how often a keyphrase appears on a page/site
  • Keyword Prominence – optimising your targeted keyphrase to be picked up early in the spider’s crawl
  • Keyword Proximity – optimising how close together targeted keyphrases appear on a page

What Our Clients Say

Melbourne's Trusted SEO Copywriters

Our digital marketing agency specialises in helping business owners from service-based businesses to achieve their marketing goals. We do this through high-performance lead generation websites, best practice SEO, high-quality content marketing, social media and Google Ads Pay Per Click advertising. Ready to take your lead generation to the next level? Enquire now. Success is just a phone call away.

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Book Your Free Strategy Session With An Expert SEO Copywritier Today

Colm MacGowan

Owner & Founder

    Small To Medium Businesses We’ve Worked With

    SEO Copywriting That Drives Results

    SEO Copywriting FAQs

    What is SEO copywriting, and how can 80/20 Digital help enhance my website's visibility through strategic content creation?

    SEO copywriting is the art of creating content that not only engages readers but also ranks well on search engines. At 80/20 Digital, we excel in SEO copywriting by combining compelling and relevant content with strategic keyword optimization. Choose 80/20 Digital for SEO copywriting services that improve your website’s visibility, driving organic traffic and delivering content that resonates with your target audience.

    Keyword research is foundational to effective SEO copywriting. 80/20 Digital conducts thorough keyword research to identify relevant terms and phrases for your industry. We seamlessly integrate these keywords into your content, ensuring it ranks well on search engines. Choose 80/20 Digital for SEO copywriting that leverages strategic keyword placement, enhancing the discoverability of your content.

    80/20 Digital’s approach to SEO copywriting is unique in its focus on balance. We create content that not only meets SEO requirements but also prioritizes a positive user experience. Our team ensures content is informative, engaging, and aligns with your brand voice. Choose 80/20 Digital for SEO copywriting that strikes the perfect balance between search engine optimization and user satisfaction.

    Yes, 80/20 Digital offers content optimization services to ensure your existing content remains relevant and competitive. We conduct regular content audits, update keywords, and make improvements based on evolving SEO trends. Choose 80/20 Digital for SEO copywriting that not only creates new, impactful content but also revitalizes existing content to maintain its effectiveness over time. Partner with us to keep your website’s content at the forefront of search engine results.

    Digital Marketing Case Studies

    For over a decade, we have worked with small to medium businesses throughout Australia, and indeed, further afield in the US, Canada, the UK and Ireland. Our lead generation experts have helped our clients generate millions of dollars in revenue and achieve their business goals. We specialise in helping service-based businesses typically based in professional services, health and the commercial and industrial space. Check out some of the work we have done by scrolling through the digital marketing case studies on the right.

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    Get Your Business On Page 1 of Google With SEO Copywriting