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Results-Driven Marketing

Results-Driven Marketing

Your Award-Winning

SEO Agency

Drive traffic and sales from the top of page 1 on Google to boost your bottom line.

SEMRUSH
Expert Partner
Google Ads
Certified Partner
Abbey Faulkner
SEO & Content Specialist

Real SEO Results And Total Transparency

Want REAL results from your SEO? Talk to the multi-award-winning SEO experts at 80/20 Digital. We’ve been doing this for decades. We know what works and what doesn’t. We speak in plain English and conduct our business with total transparency. Everything we do is based on ethical, best-practice SEO methodology, and we never take short cuts. We bring a consultative, results-driven, profit-focused, approach to SEO that will flood your inbox with targeted enquiries. Tired of the confusing SEO jargon? Sick of the smoke and mirrors or perhaps just the lack of results? If you are an ambitious business owner with a growth mindset, and need a steady flow of ongoing enquiries to rapidly scale your business, then you need to speak to the SEO experts at 80/20 Digital now.

A UX-First SEO Agency For Small To Medium Businesses

So, your SEO agency told you it was all about backlinks, right? Wrong! While backlinks are still important – and always will be – Google’s algorithm places far greater emphasis now on the user experience (UX). This means that high quality, fresh, unique, human-written content, lightning fast loading speeds, an easy to use mobile experience, natural, logical internal linking and super simple navigation are absolutely paramount. Our ‘UX First’ approach adopts Google’s best practice E-E-A-T principles (Experience, Expertise, Authority, Trust), which means that your WordPress website will look better, rank better on search engines, generate more leads, and be easier to navigate for the user – just the way Google wants it. We keep your code squeaky clean to ensure it loads in less than 1 second and has a best in class mobile experience.

On-Page SEO

Want more traffic and sales? Who doesn’t, right? The only place to start is with your on-page SEO strategy. That means researching and implementing the highest converting, most profitable keyphrases for your business in a user-friendly manner that will have your phone ringing and inbox flooded with enquiries.

Technical SEO

Rank higher, load faster! We’ll fine-tune your website with Grade “A” loading speeds and ensure your website is ticking all the right boxes for best practice compliance. It’s no different from your car – regular maintenance and high performance tunning are essential to make your site run smoothly.

Off-Page SEO

Successfully strengthening your domain authority by acquiring links to your website through best-practice, Google-recommended methodology, requires significant expertise and experience. We create great content on your website so freely obtained, organically generated backlinks will come to you. Call us now. You’re in safe hands.

Additional SEO Services

Local SEO and SEO Copywriting are included with our main SEO packages but you can also buy them as a standalone service. Get in touch with our SEO experts for a free consultation.

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Local SEO

Reach local consumers, increase sales and make it to the top of the page on Google with strategic Local SEO!

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SEO Copywriting

Unlock sales and gain top search engine rankings with powerful, persuasive SEO copy.

How We Help You Dominate Search Engine Rankings

Adopting 80/20 methodologies, we help uncover the most profitable 20% of SEO keyphrases that will produce 80% of your enquiries. 80/20 Digital’s SEO experts take a profit-focused, more effective, and more efficient approach than other SEO agencies in the market, so you can generate leads and maximise sales from your website.

Keyphrase Strategy

We make sure your webpages
and blogs are highly targeted
through strategic keyword implementation
to deliver results and
rank on search engines.

Fresh & Relevant Content

We make sure your webpages
and blogs are highly targeted
through strategic keyword implementation
to deliver results and
rank on search engines.

World-Class User Experience

We make sure your website
balances form and function so it
is easy to navigate and responsive
across all devices for a great
user experince.

Clean Code & Fast Loading

We keep your website clean and
secure to ensure fast loading
speeds and optimal crawlability
by search engines.

Mobile-First Design

Google now takes a mobile-first approach to ranking, so a website that works on mobiles is critical. We make sure your website works on all screen sizes with a mobile-responsive design.

Powerful Linking Structure

We follow best practice to create
strong internal linking structures
and encourage organic backlinks.

How SEO Works To Achieve SEO Success

At 80/20 Digital, our philosophy is to invest in your brand through content marketing and SEO. Click on the video to learn how we apply this formula to achieve outstanding results for our clients.
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What Our Clients Say

Melbourne's Most Trusted SEO Specialists

Our digital marketing agency specialises in helping business owners from service-based businesses to achieve their marketing goals. We do this through high-performance lead generation websites, best practice SEO, high-quality content marketing, social media and Google Ads Pay Per Click advertising. Ready to take your lead generation to the next level? Enquire now. Success is just a phone call away.

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Our Search Engine Optimisation Process

STRATEGY

To generate leads and maximise conversions, engagement is crucial.

IMPLEMENTATION

To generate leads and maximise conversions, engagement is crucial.

RESULTS

To generate leads and maximise conversions, engagement is crucial.

Book Your Free Strategy Session With An SEO Expert Today

Colm MacGowan

Owner & Founder

    Small To Medium Businesses We’ve Worked With

    Data-Fuelled SEO That Drives Results

    Meet The SEO Team

    “We don’t just consult your online marketing, we consult your entire sales and marketing model, turning your business into a more stream-lined, money making enterprise.”

    Colm McGowan
    Owner & Founder
    Abbey Faulkner
    Content & SEO Specialist
    Hayley Tantau
    Copywriter & Social Media

    Search Engine Optimisation FAQs

    How long does it take to see results from SEO efforts?

    The short answer is: it depends. So, what does it depend on? Mostly, it depends on the level of competition for a given keyphrase. Ranking at the top of the page on Google can be a matter of days or weeks if there is little competition for a given keyphrase. But it can also take several months if there is. If you work in an industry where competitors actively engage with SEO and have high quality websites, you have to give Google a very good reason to rank your content instead of a competitor’s. And that means creating a best in class User Experience (UX), high quality content and super clean code. The timeframe is also heavily influenced by loading speeds, the mobile user experience, domain authority and the frequency of algorithm updates. SEO is a long game but the investment is worth every single free click and new client obtained when you get it right. Talk to the SEO experts at 80/20 Digital about ranking your website. We are here to help. 

    Technical SEO involves optimizing the technical aspects of a website to enhance its search engine visibility and performance. This includes ensuring that search engine crawlers can efficiently access and index the site by addressing elements like XML sitemaps, robots.txt files, and canonicalization. Technical SEO also involves optimizing website speed, improving server response times, and minimizing page load times for a better user experience and search engine ranking. Proper implementation of structured data markup and schema.org can enhance the way search engines understand and display your content in search results. Regular audits of website technical elements, such as fixing broken links and addressing crawl errors, are integral to maintaining a healthy technical SEO foundation. Overall, technical SEO focuses on the behind-the-scenes aspects that contribute to a website’s overall search engine performance.

    SEO is an ongoing process that requires continuous monitoring and adjustments. 80/20 Digital offers comprehensive SEO maintenance services, including regular audits, performance tracking, and adapting strategies to evolving search algorithms. With dedicated support that ensures your website remains optimised, competitive, and at the forefront of search engine results, partner with us for SEO excellence that stands the test of time.

    To enhance your website’s search engine ranking, prioritise keyword optimisation by integrating relevant terms naturally into high-quality content. Optimise on-page elements, ensure mobile-friendliness, and enhance site speed for a positive user experience. Build a strong backlink profile through natural link-building strategies and address technical SEO aspects. Maintain an active social media presence and regularly monitor your website’s performance using tools like Google Analytics. Adapt your strategy based on industry trends and algorithm updates, and consistently provide valuable content for your audience. Sounds like a lot right? Don’t worry, we can help!

    To excel in on-page SEO, focus on keyword optimisation throughout your content, including strategic placement in titles, meta descriptions, and header tags. Ensure a well-structured and easy-to-navigate page layout, incorporating relevant multimedia elements where appropriate. Prioritise the creation of high-quality, informative content that resonates with your target audience. Regularly update your content to maintain relevance. Pay attention to technical aspects, such as optimising image alt text and ensuring proper URL structures. Foster a positive user experience through fast page loading times and mobile-friendly design. Regularly monitor and adapt your on-page SEO strategies based on performance metrics and industry best practices. This is what we do and we would be more than happy to do it for you too!

    Off-page SEO refers to strategies implemented outside your website to enhance its search engine visibility and authority. A key aspect is building a strong and reputable backlink profile, which involves earning high-quality inbound links from other reputable websites. These links act as endorsements, signaling to search engines that your content is valuable and trustworthy. Social media engagement and online brand mentions also contribute to off-page SEO, as they can enhance your online presence and indirectly influence search rankings. Content marketing efforts, such as guest posting and influencer collaborations, play a role in generating external interest and links. Managing online reviews and maintaining a positive reputation across the web are additional components of off-page SEO. The cumulative effect of these off-page strategies helps establish your website as an authoritative and credible source in your industry, positively impacting its search engine rankings.

    Digital Marketing Case Studies

    For over a decade, we have worked with small to medium businesses throughout Australia, and indeed, further afield in the US, Canada, the UK and Ireland. Our lead generation experts have helped our clients generate millions of dollars in revenue and achieve their business goals. We specialise in helping service-based businesses typically based in professional services, health and the commercial and industrial space. Check out some of the work we have done by scrolling through the digital marketing case studies on the right.

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    Boost Your Business' Bottom Line With An SEO Strategy