Your Award-Winning Melbourne SEO Agency
Discover SEO services in Melbourne that drives traffic and sales from the top of page 1 on Google to boost your bottom line.
Proud Winner of Multiple Global Industry Awards

Content & SEO Manager

A Results-Driven SEO Agency In Melbourne
Are you tired of the confusing SEO jargon? Sick of the smoke and mirrors? Perhaps just frustrated by the lack of results from your SEO efforts? Then it’s time to talk to the multi-award-winning SEO experts at 80/20 Digital. As a leading Melbourne SEO agency, backed by over 15 years in the industry, we help ambitious small to medium business owners like you achieve high-quality and consistent enquiries. Ready to get real results? Speak to our South Yarra SEO agency team today!
Dominate Search Engine Rankings
If you want to achieve top rankings on Google’s Search Engine Results Page (SERPs), then you need a top SEO agency to do it. Since our inception, we’ve achieved over 10,000 page 1 rankings for our clients. In fact, our SEO clients typically experience at least a 114% YOY increase in organic traffic! See our award-winning SEO campaigns and discover why we’re one of Melbourne’s best SEO agencies.
A UX-First SEO Agency For SMEs
So, your SEO agency told you it was all about backlinks, right? Wrong! While backlinks are still important—and always will be—Google’s algorithm places far greater emphasis now on the user experience (UX). From day 1, our benchmark has been to build websites with the best UX in the industry. Our “UX-First” SEO approach follows Google’s E-E-A-T (Experience, Expertise, Authority, Trust) guidelines, making your website rank higher and generate more leads.
80/20 Methodology
Adopting the proven 80/20 methodology, we help uncover the most profitable 20% of SEO keyphrases that will produce 80% of your enquiries.
World-Class User Experience
We believe the mobile UX is paramount, which is why we make sure your website balances form and function so it is easy to navigate and responsive across all devices for a great user experience.
Mobile-First SEO Website Design
Google now takes a mobile-first approach to ranking, so a website that works on mobiles is critical. We make sure your website works on all screen sizes with a mobile-responsive design.
Fresh & Relevant Content
We make sure your webpages and blogs are highly targeted to user intent through strategic keyword implementation to deliver results and rank on search engines.
Clean Code & Fast Loading
Wee keep your code clean and secure for lightning-fast loading under 1 second, optimal crawlability by search engines, and a top-tier mobile experience.
Powerful Linking Structure
We follow best practice to create strong internal linking structures and encourage organic backlinks.
It's Time To Give Your SEO Some TLC
Trust is everything in SEO, which is why we don’t chase trends or promise shortcuts—we’re committed to proven, sustainable strategies that grow your business the right way. Our search engine optimisation agency in South Yarra specialises in SEO strategies that prioritise technical SEO, strong links, and quality content.
Technical SEO
Rank higher, load faster! We fine-tune your website with lightening loading speeds and ensure your website is ticking all the right boxes for best practice compliance. It’s no different from your car—regular maintenance and high performance tunning are essential to make your site run smoothly and to be crawled by search engines.
Links
We successfully strengthen your domain authority by acquiring links to your website through best-practice, Google-recommended methodology. This involves creating relevant and informative content on your website so freely-obtained, organically-generated backlinks will come to you. No link buying here!
Content
Who doesn’t want more traffic and sales? The best place to start is with your on-page SEO strategy— in other words, your content. This means researching and implementing the highest converting, most profitable keyphrases and writing fresh, engaging and relevant blogs, case studies, web pages and articles that will have your phone ringing and inbox flooded with enquiries.
How SEO Works To Achieve Search Engine Success
“ At 80/20 Digital, our philosophy is to invest in your brand through SEO marketing. Click on the video to learn how we combine quality content with effective SEO strategy to achieve outstanding results for our clients. “


Why Choose Us As Your SEO Company?
Client Case Studies
Generating Quality Leads For Businesses In Melbourne And Beyond
If you keep doing the same thing, you can expect the same outcome, which is why we do SEO differently to other Melbourne SEO agencies. See how we’ve become the best SEO agency in Melbourne by generating thousands of quality leads and creating incredible ROI for our clients.






What Our Clients Say
Melbourne's Most Trusted SEO Specialists
The SEO industry is full of cowboys and black hat SEO tactics that can damage your reputation and drive poor outcomes, but you won’t find that at 80/20 Digital. Our SEO specialists in South Yarra deliver award-winning SEO services to help you scale your business sustainably, predictably and ethically. You’ll be amazed at the results and wonder why you didn’t do it sooner— just ask our clients!
Our Valued Partners
Additional SEO Services
Local SEO and SEO Copywriting are included with our main SEO packages, but you can also buy them as a standalone service. Get in touch with our Melbourne SEO experts for a free consultation.

Small Business SEO
Get your small business on the front page of Google with our dedicated, end-to-end small business SEO services.

Local SEO
Reach local consumers, increase sales and make it to the top of the page on Google with strategic local SEO!

SEO Copywriting
Unlock sales and gain top search engine rankings with powerful, persuasive SEO copy.
Meet The SEO Experts Helping Businesses Around The Globe Rank On Google
Running a small business doesn’t have to mean suffering from limited online visibility. From SEO strategy and technical SEO to on-page SEO content and SEO links, our team is experienced in helping small to medium-sized businesses in Australia, the UK, USA, Canada, and Ireland appear on the front page of Google. While we’re a South Yarra SEO agency, we’re a completely online SEO company, which means we can help you appear on top of the SERPs, no matter where your business is based.

Colm
Owner & Digital Strategist

Abbey
Content & SEO Manager

Francis
Web Developer & Technical SEO

Celeste
Account Manager

Hayley
Copywriter - Content & Social Media
Your Full Service SEO Agency in Melbourne
Your Growth, Powered by Our Proven Process
Your Full-Service
SEO Agency in Melbourne
Your Growth, Powered by Our Proven Process
At 80/20 Digital, our process is designed to deliver real results through targeted lead generation strategies. From advice and strategy to implementation and monitoring, we support your search engine optimisation at very stage of the funnel.
Strategy
We craft tailored, data-driven SEO plans to maximise your digital success.
Discovery
We dive deep to understand your business, goals, and challenges.
Execution
We implement proven SEO strategies across your content and website for maximum impact.
Optimisation
We continuously improve and refine your SEO campaign for ongoing growth.
Reporting
We deliver transparent, detailed SEO insights to measure success and guide next steps.
Discovery
We dive deep to understand your business, goals, and challenges.
Strategy
We craft tailored, data-driven plans to maximise your digital success.
Execution
We implement proven SEO strategies across your content and website for maximum impact.
Optimisation
We continuously improve and refine your SEO campaign for ongoing growth.
Reporting
We deliver transparent, detailed SEO insights to measure success and guide next steps.

SEO That Ranks On Search Engines But Sells To Humans
If you’re looking to boost your bottom line, stop wasting precious $$$, and attract more qualified traffic, our SEO agency in South Yarra has you covered.
Award-Winning SEO Campaigns
Awards That Showcase Our Commitment To Search Engine Optimisation Success
80/20 Digital has earned recognition for our outstanding SEO solutions. Our awards reflect the exceptional results and impact we deliver, showcasing our commitment to client success and expertise in search engine marketing.




















Search Engine Optimisation FAQs
How long does it take to see results from SEO efforts?
The short answer is: it depends. So, what does it depend on? Mostly, it depends on the level of competition for a given keyphrase. Ranking at the top of the page on Google can be a matter of days or weeks if there is little competition for a given keyphrase. But it can also take several months if there is. If you work in an industry where competitors actively engage with SEO and have high quality websites, you have to give Google a very good reason to rank your content instead of a competitor’s. And that means creating a best in class User Experience (UX), high quality content and super clean code. The timeframe is also heavily influenced by loading speeds, the mobile user experience, domain authority and the frequency of algorithm updates. SEO is a long game but the investment is worth every single free click and new client obtained when you get it right. Talk to the SEO experts at 80/20 Digital about ranking your website. We are here to help.
What is Technical SEO?
Technical SEO involves optimizing the technical aspects of a website to enhance its search engine visibility and performance. This includes ensuring that search engine crawlers can efficiently access and index the site by addressing elements like XML sitemaps, robots.txt files, and canonicalization. Technical SEO also involves optimizing website speed, improving server response times, and minimizing page load times for a better user experience and search engine ranking. Proper implementation of structured data markup and schema.org can enhance the way search engines understand and display your content in search results. Regular audits of website technical elements, such as fixing broken links and addressing crawl errors, are integral to maintaining a healthy technical SEO foundation. Overall, technical SEO focuses on the behind-the-scenes aspects that contribute to a website’s overall search engine performance.
What ongoing SEO maintenance does my website need, and how can 80/20 Digital provide ongoing support?
How can I improve my website's ranking on search engines?
To enhance your website’s search engine ranking, prioritise keyword optimisation by integrating relevant terms naturally into high-quality content. Optimise on-page elements, ensure mobile-friendliness, and enhance site speed for a positive user experience. Build a strong backlink profile through natural link-building strategies and address technical SEO aspects. Maintain an active social media presence and regularly monitor your website’s performance using tools like Google Analytics. Adapt your strategy based on industry trends and algorithm updates, and consistently provide valuable content for your audience. Sounds like a lot right? Don’t worry, we can help!
What are the best practices for on-page SEO?
How does Off-Page SEO work?
What Our Clients Say
What we value most is that 80/20 look at the whole business, not just individual tasks. In a previous national business, their focus was on generating leads at scale. With Sage Active Clinic, the strategy is much more locally focused, including suburb-based SEO and local search visibility. They have handled both extremely well.
They understand how SEO, content, site structure and local pages need to work together. The website has been built with real users in mind, while also doing what it needs to do from an SEO perspective.
Working with Colm and his team has always been straightforward. Advice is clear, practical and honest. They focus on what will actually make a difference, not what sounds impressive.
This project is being rolled out over twelve months, and we are confident in both the plan and the execution. Communication has been clear, timelines have been realistic, and the work has been consistent throughout.
If you are looking for a digital agency that understands long-term growth rather than quick wins, I would highly recommend 80/20 Digital Agency.
Vicki Richardson
Marketing & Strategy Director
Sage Active Clinic
I've had a fantastic experience working with 8020 Digital for my website's SEO. Their team is knowledgeable, responsive, and truly understands how to improve online visibility. Since partnering with them, I've noticed significant improvements in search rankings and website traffic. They provide clear insights, practical strategies, and ongoing support to ensure long-term success.
I highly recommend 8020 Digital to anyone looking for professional and results-driven SEO services. I truly appreciate their dedication and expertise!
Colm talks about building a website with a F1 engine behind it. We have already started receiving leads which are our ideal clients through the website. I feel like we have Lewis Hamilton driving our digital marketing strategy and more than happy to recommend to my business friends and colleagues.
Justin Hooper - Director at Lifestyle Led Wealth
Their strategic approach to SEO has resulted in higher rankings and increased traffic to our site, which has been crucial for our growth. Plus, they continuously provide valuable insights and updates to keep us ahead of the competition.
If you’re looking for a dedicated marketing partner that truly understands the digital landscape, 80/20 Digital is the way to go. Thank you for a decade of excellent service!
Now we have clear metrics that show us how our Google Ads and SEO are working and the improvements in our leads and results has been remarkable. The 80.20 Digital team treat your business like their own, take pride in their work and really want you to succeed through increased visibility and the number 1 position on google. We look forward to a long partnership with 80.20. Thank you


Get In Touch With Us
Boost Your Business' Bottom Line With An SEO Strategy
Need help making an impact with your marketing? Get in touch with us for a free consultation to find out how we can take your business to the next level.
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