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Results-Driven Marketing

Results-Driven Marketing

Your Award-Winning Google Ads

PPC Agency

Discover a more effective, more efficient, approach to lead generation through Google Ads.

Expert Partner
Google Ads
Certified Partner
Gretel Phillips
Digital Marketing Specialist

Boost Your Bottom Line With Melbourne's Leading Google Ads Agency

How profitable are your Google pay per click ads? If it hasn’t dramatically increased sales and reduced your total advertising expenditure, then STOP WASTING MONEY and get some advice from 80/20 Digital now on how to drive highly qualified, highly measurable traffic to your website that will reach customers, convert sales and boost your bottom line.

What Is Google Ads Pay Per Click (PPC) Advertising?

Google Ads Pay Per Click advertising has literally revolutionised the way SME’s generate leads in Australia. With search marketing continuing to grow faster than any other advertising medium, Google Ads PPC is a vital component of the online marketing mix to generate leads from local or national customers. Ads are triggered based on groups of pre-selected keyphrases, geographic coverage and tailored ad copy. You only pay when users click on your ad and visit your website. PPC is advertising in real time – it’s highly targeted, flexible and measurable to the last cent. It’s quick to set up too – your ad can be at the top of page 1 of Google within 24 hours. Managed correctly, it will get immediate results.

If you are the owner of a service-based business with growth mindset and you want to generate floods of enquiries from a lead generation campaign, Google Ads PPC is for you. Yet despite its highly targeted nature and performance-based appeal, Pay Per Click is still very poorly understood in Australia and many SME operators have failed to enjoy the real benefits of Google Ads. With over 35 years experience in lead generation, our Google Ads experts can help.

Triple Your Returns Or More With Melbourne's Leading PPC Agency

Everyone is familiar with the 80/20 Principle – that 80% of sales come from 20% of customers and 80% of profits come from 20% of sales. This tried, tested and proven business principle applies equally to Pay Per Click advertising: 20% of keyphrases will result in 80% of your enquiries. Understanding how to utilise this very simple principle in your online marketing can double, triple or generate even higher returns from your Google Ads. In fact, it is not uncommon for many of our clients to generate ROI of over 500%. Using advanced Google Ads management techniques, we can simply achieve more sales and better returns for less advertising cost. Need a Google Ads agency in Melbourne to help take your business to a new level? Ask us for a free consultation to review your Google Ads and show you how we can generate leads with optimal ROI.

Minimise Waste, Maximise Effectiveness

Effectiveness + Efficiency = Results. As a specialist lead generation agency, 80/20 Digital ensures your Google Ads advertising is optimised for performance and optimal ROI. Our meticulously researched strategies combine decades of Google Ads experience with data-driven focus. We will tell you exactly what works and doesn't work. Want REAL results from your lead generation? Discover smarter at 80/20 Digital.


Our singular focus from day one is to increase your bottom line. We focus on greater advertising effectiveness by channeling more budget into those 20% of keyphrases that DO work and minimising inefficiency by removing the 80% of keyphrases that DON’T. Simply put, we focus on achieving more with less. Effectiveness + efficiency = Results.


Our 80/20 approach begins with a marketing audit to identify which 20% of your products or services will provide 80% of your profits. Using proprietary keyphrase research and campaign development methodology, we then devise winning local or national PPC strategies to get you results FAST.


Our ethos is always to create highly successful, long-term partnerships built on the highest standards of trust, transparency and professionalism. We choose to work only with a select number of clients, so we can provide first class strategic PPC solutions that drive maximum ROI.


In previous roles, our team has literally helped thousands of companies to grow their business through successful PPC advertising on both a national and local basis (learn more). There is simply no substitute for experience when you need visible results.

Best Practice

At 80/20 Digital, we use only best practice solutions for successful Google Ads PPC. That means tailored landing pages, remarketing strategies to target previous website visitors, persuasive ad copy and tight ad groups to drive maximum quality scores and optimal ROI. We also run conversion tracking to ensure that every cent of your ad campaign is being spent effectively and efficiently. Our integrated solutions mean your PPC strategy can be run as a standalone or tailored to compliment your SEO and social media – whichever suits the needs of your business best.


Our reporting is taken directly from the Google Ads Platform and Google Analytics, and emailed to you on a daily, weekly or monthly basis. You retain your log-in and passwords for 24/7 monitoring and total transparency. We will help you to understand the wealth of information available to you including how your money is being spent and why.

How Does Google Ads PPC Advertising Work?

At 80/20 Digital, our approach is to analyse your business and competitors to uncover the top performing keyphrases for your target audience and double down on the most effective bang for buck to drive sales at the lowest possible Cost Per Aquisition. Click on the video to learn how we apply this formula to achieve outstanding results for our clients.

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What Our Clients Say

Melbourne's Trusted Google Ads PPC Experts

Our digital marketing agency specialises in helping business owners from service-based businesses to achieve their marketing goals. We do this through high-performance lead generation websites, best practice SEO, high-quality content marketing, social media and Google Ads Pay Per Click advertising. Ready to take your lead generation to the next level? Enquire now. Success is just a phone call away.

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Our PPC Advertising Process


We conduct detailed and in-depth keyphrase research for your industry and competitors to find out what's working.


We target the top 20% of keyphrases that drive 80% of the traffic to reduce your spend and economise CPC


We regularly review and adjust these keyphrases to stay up to date on the latest top performers for your industry.

Book Your Free Strategy Session With A PPC Expert Today

Colm MacGowan

Owner & Founder

    Data-Fuelled PPC That Drives Results

    Our Competitive Edge Over Typical Providers

    Quality Ad Copy

    Persuasive, professionally written PPC ad copy to attract visitors, drive traffic, convert sales and achieve high quality scores.

    Conversion Tracking

    Learn which keyphrases provide the greatest ROI by tracking sales enquiries and phone calls.

    Split Testing

    Run multiple ads for the same product or service to understand which ad copy converts best.

    Advanced Bid-Management Techniques

    Achieve higher ad rankings utilising Google’s bid-management optimisation technology.

    Optimised Landing Pages

    Convert more sales and achieve higher ad rankings with a lower cost per enquiry and top quality scores.

    Google Analytics Set-up

    Understand how visitors interact with your website; how they enter, which pages they visit, how long they stay and how they convert.

    Dedicated Account Manager

    Single point of contact to manage your account; provide insights, pinpoint issues and highlight opportunities.

    Transparent Campaign Management

    24/7 access to your own Adwords account to monitor how your money is being spent.

    Frequent Reporting

    Daily, weekly or monthly reporting sent directly from your Google Adwords account.

    Meet Your New Google Ads PPC Team

    “We don’t just consult your online marketing; we consult your entire sales and marketing model, turning your business into a more stream-lined, money-making enterprise.”

    Colm McGowan
    Owner & Founder
    Gretel Phillips
    Digital Marketing Specialist
    Abbey Faulkner
    Content & SEO Specialist

    Small To Medium Businesses We’ve Worked With

    PPC Questions We Get Asked A Lot

    How can Google Ads PPC advertising benefit my business's online visibility?

    Google Ads is a powerful advertising tool to boost your business’s online visibility. At 80/20 Digital, our PPC experts craft strategic campaigns that place your ads in front of your target audience. By leveraging Google Ads, we ensure that your business appears prominently in search results, driving immediate visibility and enquiries. Choose 80/20 Digital for PPC expertise that maximises your online presence and delivers measurable results fast.

    Measuring PPC success involves tracking key metrics like click-through rates, conversion rates, and return on ad spend. 80/20 Digital employs advanced analytics tools to provide transparent and insightful campaign performance reports. Choose 80/20 Digital for PPC services that not only drive clicks but also provide actionable data, allowing you to make informed decisions and continually improve your campaign outcomes.

    80/20 Digital leverages leading PPC platforms such as Google Ads, Facebook Ads, and others tailored to specific business goals. Whether you aim for brand awareness, lead generation, or e-commerce sales, our team customizes campaigns for optimal performance. Choose 80/20 Digital for a versatile PPC strategy that aligns with your business objectives on the platforms that matter most to your audience.

    Ad relevance and quality score are paramount for PPC success. 80/20 Digital focuses on meticulous keyword research, compelling ad copy, and landing page optimization to ensure high quality scores. Choose 80/20 Digital for PPC advertising services that prioritize ad relevance, delivering more cost-effective clicks and improving your overall campaign performance. Elevate your PPC strategy with 80/20 Digital – our expertise ensures your ads are not just seen but drive meaningful results.

    Digital Marketing Case Studies

    For over a decade, we have worked with small to medium businesses throughout Australia, and indeed, further afield in the US, Canada, the UK and Ireland. Our lead generation experts have helped our clients generate millions of dollars in revenue and achieve their business goals. We specialise in helping service-based businesses typically based in professional services, health and the commercial and industrial space. Check out some of the work we have done by scrolling through the digital marketing case studies on the right.

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    Get Results From Your Business With PPC Advertising