Melbourne’s Trusted Social Media Advertising Agency
Proud Winner of Multiple Global Industry Awards

Paid Media Specialist

Maximise Your ROI With Smarter Paid Social Media Advertising
You’re here to grow your business—not play trial and error with ads. At 80/20 Digital, we specialise in paid social media advertising for small-to-medium businesses. From Meta advertising to LinkedIn ads, we create campaigns that get seen by the people you want to target, so you can begin spending your budget on converting browsers into buyers.
From Likes To Leads, Let’s Get Your Social Media Ads Working
Winning Social Media Advertising Strategies
Targeted Strategies For Maximum Impact
We use advanced targeting, audience segmentation, and data-backed strategies to put your brand in front of the people who matter most. Simply put, we make sure your ads are seen by the right crowd, so you’re not wasting your budget on people who’ll never buy.
Smart Retargeting To Bring Customers Back
Not every visitor buys the first time—but that doesn’t mean they won’t. We set up retargeting campaigns to re-engage people who’ve shown interest, keeping your brand top of mind and encouraging them to take the next step.
Social Media Advertising For Small Businesses
As a business owner, running Facebook ads is the last thing you have to worry about. With expertise in industries like Finance, Recruitment, and Allied Health, we tailor strategies that bring in high-quality leads and increase brand awareness for SMEs.
Get The Results You Deserve With
Paid Social Media Advertising
Full-Funnel Advertising That Converts
The best social media advertising campaigns move potential customers through every stage of the buying journey. Our ad strategies build awareness at the top of the funnel, drive engagement and consideration in the middle, and convert high-intent leads at the bottom so you get the most out of your budget.
LinkedIn And Meta Ads Campaigns Built For Growth And Profit
We don’t believe in guesswork. We analyse your audience, test ad variations, and refine your Meta advertising strategy based on real-time performance. Whether it’s a paid Facebook ads campaign for lead generation or a LinkedIn advertising push for brand awareness, we ensure every ad is optimised for the best possible results.
Social Media Advertising That Cuts Through The Noise
Setting up Facebook business ads or a LinkedIn ads campaign is one thing, making them the best they can be is another. From short-form videos to scroll-stopping creatives, we design ads based on proven formulas and data that capture attention, inspire action, and drive measurable business growth.
Client Case Studies
Partner With Social Media Advertising Experts Who Make Every Dollar Count
If you keep using the same strategies, you’ll keep getting the same results—maybe it’s time to switch gears. See how our social media ad campaigns have helped businesses generate thousands of quality leads and achieve incredible ROI.






What Our Clients Say
Optimised Social Media Ads For Bigger Returns
Our Valued Partners
More Than Just Social Media Advertising
While we run targeted social media ads for your business, we can also devise organic social media strategies and content marketing plans to support your marketing efforts.

Organic Social Media
Grow your following and build your brand presence on Facebook, Instagram, and LinkedIn with a fresh, curated and targeted organic social media strategy.

Content Marketing
Attract, engage and convert with high-quality, effective content marketing strategies to drive sales, create authority and build affinity with your brand.
Meet Our Social Media Advertising Specialists
We’ve helped small to medium businesses from Australia, UK, USA, Canada and Ireland reach their audiences through carefully curated and highly effective social media advertising campaigns. Call us today on 03 9042 0714 or submit an enquiry to speak to our LinkedIn and Meta advertising experts today.

Hammon
Paid Media Specialist

Celeste
Account Manager
Why Choose 80/20 Digital For Social Media Advertising?
Your Full-Service
Paid Social Media Advertising
Your Growth, Powered by Strategic Paid Social Media Advertising Campaigns
Your Full-Service
Paid Social Media Ads Agency
Your Growth, Powered by Strategic Paid Social Media Advertising Campaigns
Paid social media advertising is one of the fastest ways to grow your business. We combine Facebook advertising, LinkedIn ads, and data-driven strategies to ensure your budget delivers real results—not just clicks.
Discovery
We analyse your business, audience, and competitors to craft a paid social strategy that aligns with your goals.
Strategy
We develop social media advertising campaigns tailored to your objectives—from lead generation, to engagement, or brand awareness.
Execution
We create and manage Facebook business ads, LinkedIn campaigns, and high-impact short-form content to maximise conversions.
Optimisation
Through A/B testing, budget adjustments, and audience refinements, we continuously fine-tune your ads for better performance.
Reporting
Our transparent reporting breaks down the numbers, so you know exactly how your social media ads are driving business growth.
Discovery
We analyse your business, audience, and competitors to craft a paid social strategy that aligns with your goals.
Strategy
We develop the right mix of social media advertising campaigns tailored to your objectives—whether that’s lead generation, engagement, or brand awareness.
Execution
We create and manage Facebook business ads, LinkedIn campaigns, and high-impact short-form content to maximise conversions.
Optimisation
Through A/B testing, budget adjustments, and audience refinements, we continuously fine-tune your paid social media advertising for better performance.
Reporting
Our clear, transparent reporting breaks down the numbers, so you know exactly how your social media ads are driving business growth.

Higher Conversions, Lower Ad Spend—Let’s Make It Happen
Paid social media should be an investment with clear returns. Our campaigns bring in high-quality leads, increase brand awareness, and optimise every ad dollar. Let’s create a paid media campaign that actually delivers.
Award-Winning Content Marketing
Awards That Showcase Our Commitment To
Excellence
At 80/20 Digital, we’ve built a reputation for delivering exceptional social media marketing in Melbourne. Let’s optimise your social media campaigns together—call us today on 03 9042 0714!




















Social Media Advertising FAQs
What is a social media advertising campaign?
How much does Facebook advertising cost?
What’s the difference between organic and paid social media?
Can I target specific audiences with Facebook and LinkedIn advertising?
How does 80/20 Digital optimise social media ads?
How does paid social media advertising fit into my overall marketing strategy?
What Our Clients Say


Get In Touch With Us
Boost Your Bottom Line With High-Converting Social Media Advertising
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