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Melbourne’s Trusted Social Media Advertising Agency

Reach the right audience and make every ad count with strategic, data-driven social media advertising built for impact.
Proud Winner of Multiple Global Industry Awards
Hammon Mans
Paid Media Specialist

Maximise Your ROI With Smarter Paid Social Media Advertising

You’re here to grow your business—not play trial and error with ads. At 80/20 Digital, we specialise in paid social media advertising for small-to-medium businesses. From Meta advertising to LinkedIn ads, we create campaigns that get seen by the people you want to target, so you can begin spending your budget on converting browsers into buyers.

From Likes To Leads, Let’s Get Your Social Media Ads Working

Want to grow faster and reach more of the right people? Paid ads are the way to do it. A strategic, data-driven social media ads campaign ensures every dollar of yours works harder. How? We optimise targeting, ad formats, and budgets to fuel engagement, leads, and sales. You deserve better ROI, and we’re here to help you achieve it. Reach out to our social media advertising experts today!
80/20 Digital Marketing Agency

Winning Social Media Advertising Strategies

Boosting a post every now and then might get you some likes, but it won’t boost your bottom line. With 14+ years of experience, our social media advertising specialists structure your Meta ads campaigns and LinkedIn advertising to reach the right people at the right stage of their journey. Here’s how we do it:

Targeted Strategies For Maximum Impact

We use advanced targeting, audience segmentation, and data-backed strategies to put your brand in front of the people who matter most. Simply put, we make sure your ads are seen by the right crowd, so you’re not wasting your budget on people who’ll never buy.

Smart Retargeting To Bring Customers Back

Not every visitor buys the first time—but that doesn’t mean they won’t. We set up retargeting campaigns to re-engage people who’ve shown interest, keeping your brand top of mind and encouraging them to take the next step.

Social Media Advertising For Small Businesses

As a business owner, running Facebook ads is the last thing you have to worry about. With expertise in industries like Finance, Recruitment, and Allied Health, we tailor strategies that bring in high-quality leads and increase brand awareness for SMEs.

Get The Results You Deserve With
Paid Social Media Advertising

How many times have you thrown money at paid Facebook ads or LinkedIn ads without seeing real returns? We create paid social media advertising campaigns that actually move the needle and get your brand in front of your target audience.

Full-Funnel Advertising That Converts

The best social media advertising campaigns move potential customers through every stage of the buying journey. Our ad strategies build awareness at the top of the funnel, drive engagement and consideration in the middle, and convert high-intent leads at the bottom so you get the most out of your budget.

LinkedIn And Meta Ads Campaigns Built For Growth And Profit

We don’t believe in guesswork. We analyse your audience, test ad variations, and refine your Meta advertising strategy based on real-time performance. Whether it’s a paid Facebook ads campaign for lead generation or a LinkedIn advertising push for brand awareness, we ensure every ad is optimised for the best possible results.

Social Media Advertising That Cuts Through The Noise

Setting up Facebook business ads or a LinkedIn ads campaign is one thing, making them the best they can be is another. From short-form videos to scroll-stopping creatives, we design ads based on proven formulas and data that capture attention, inspire action, and drive measurable business growth.

Client Case Studies

Partner With Social Media Advertising Experts Who Make Every Dollar Count

If you keep using the same strategies, you’ll keep getting the same results—maybe it’s time to switch gears. See how our social media ad campaigns have helped businesses generate thousands of quality leads and achieve incredible ROI.

What Our Clients Say

Optimised Social Media Ads For Bigger Returns

Some agencies will happily burn through your budget on ads that look good but don’t deliver. At 80/20 Digital, we take a different approach. We create strategic, data-driven social media advertising campaigns that turn engagement into real leads and sales. You’ll see the difference and wonder why you didn’t start sooner—just ask our clients!
Our Valued Partners

More Than Just Social Media Advertising

While we run targeted social media ads for your business, we can also devise organic social media strategies and content marketing plans to support your marketing efforts.

Organic Social Media

Grow your following and build your brand presence on Facebook, Instagram, and LinkedIn with a fresh, curated and targeted organic social media strategy.

80/20 Digital Melbourne SEO & Content Team

Content Marketing

Attract, engage and convert with high-quality, effective content marketing strategies to drive sales, create authority and build affinity with your brand.

Meet Our Social Media Advertising Specialists

We’ve helped small to medium businesses from Australia, UK, USA, Canada and Ireland reach their audiences through carefully curated and highly effective social media advertising campaigns. Call us today on 03 9042 0714 or submit an enquiry to speak to our LinkedIn and Meta advertising experts today.

Hammon

Paid Media Specialist

Celeste

Account Manager

Why Choose 80/20 Digital For Social Media Advertising?

We’ve managed countless successful ad campaigns for SMEs, refining what works and ditching what doesn’t. And because we’re 100% compliant with Meta and LinkedIn best practices, your ads are built for long-term success—no shortcuts, just real results. Think of us as your in-house ad team, minus the overheads. Get in touch with us today!
Your Full-Service
Paid Social Media Advertising

Your Growth, Powered by Strategic Paid Social Media Advertising Campaigns

Paid social media advertising is one of the fastest ways to grow your business. We combine Facebook advertising, LinkedIn ads, and data-driven strategies to ensure your budget delivers real results—not just clicks.
Your Full-Service
Paid Social Media Ads Agency

Your Growth, Powered by Strategic Paid Social Media Advertising Campaigns

Paid social media advertising is one of the fastest ways to grow your business. We combine Facebook advertising, LinkedIn ads, and data-driven strategies to ensure your budget delivers real results—not just clicks.

Discovery

We analyse your business, audience, and competitors to craft a paid social strategy that aligns with your goals.

Strategy

We develop social media advertising campaigns tailored to your objectives—from lead generation, to engagement, or brand awareness.

Execution

We create and manage Facebook business ads, LinkedIn campaigns, and high-impact short-form content to maximise conversions.

Optimisation

Through A/B testing, budget adjustments, and audience refinements, we continuously fine-tune your ads for better performance.

Reporting

Our transparent reporting breaks down the numbers, so you know exactly how your social media ads are driving business growth.

Discovery

We analyse your business, audience, and competitors to craft a paid social strategy that aligns with your goals.

Strategy

We develop the right mix of social media advertising campaigns tailored to your objectives—whether that’s lead generation, engagement, or brand awareness.

Execution

We create and manage Facebook business ads, LinkedIn campaigns, and high-impact short-form content to maximise conversions.

Optimisation

Through A/B testing, budget adjustments, and audience refinements, we continuously fine-tune your paid social media advertising for better performance.

Reporting

Our clear, transparent reporting breaks down the numbers, so you know exactly how your social media ads are driving business growth.

Higher Conversions, Lower Ad Spend—Let’s Make It Happen

Paid social media should be an investment with clear returns. Our campaigns bring in high-quality leads, increase brand awareness, and optimise every ad dollar. Let’s create a paid media campaign that actually delivers.

Award-Winning Content Marketing

Awards That Showcase Our Commitment To
Excellence

At 80/20 Digital, we’ve built a reputation for delivering exceptional social media marketing in Melbourne. Let’s optimise your social media campaigns together—call us today on 03 9042 0714!

Social Media Advertising FAQs

What is a social media advertising campaign?
A social media advertising campaign is a structured ad strategy designed to reach your ideal audience through Meta advertising, Facebook business ads, and LinkedIn ads. Whether your goal is generating leads, increasing brand awareness, or driving traffic, we tailor your campaign to fit your business objectives.
Your Facebook advertising cost depends on factors like industry, competition, and targeting. Our Facebook ads agency optimises every Facebook ads campaign to ensure your budget is spent efficiently, delivering high-quality leads at the lowest possible cost.
Organic social media builds long-term brand presence, while paid social media advertising drives immediate results. By running Facebook ads, LinkedIn ads campaigns, and Meta ads campaigns, we help SMEs reach more potential customers, faster.
Yes! We use Custom Audiences, Lookalike Audiences, and Advantage+ targeting to refine your audience. Whether you want to run the best Facebook ads targeting your email list or launch a LinkedIn advertising campaign for key decision-makers, we create precise, effective targeting strategies.
We analyse competitors, refine audience targeting, and create short-form videos, high-impact templates, and compelling ad copy to boost engagement. From choosing the right Facebook ads strategy to split-testing creatives, we ensure your social media ads deliver measurable ROI.
Paid social is just one piece of the puzzle. It works best when integrated with SEO, content marketing, and email marketing. We help businesses create full-funnel social media advertising campaigns that attract, engage, and convert—driving long-term growth.
5.0 rating

What Our Clients Say

Get In Touch With Us

Boost Your Bottom Line With High-Converting Social Media Advertising

Need help making an impact with your marketing? Get in touch with us for a free consultation to find out how we can take your business to the next level.

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