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Results-Driven Marketing

Results-Driven Marketing

Melbourne’s Leading

Digital Marketing Strategists

Need a marketing and brand strategy for your small to medium business? Get expert advice and an end-to-end solution from the leaders in digital marketing. 

Expert Partner
Google Ads
Certified Partner
Colm MacGowan
Owner & Founder

Start With A Marketing & Brand Audit From 80/20 Digital

A successful digital marketing strategy doesn’t begin with website design, content, SEO or PPC. It actually begins with conventional marketing strategies like branding, planning, market segmentation, value proposition development, competitor analysis and creating carefully tailored branding that will resonate with your target audience. That’s where we’re different. We lay the foundations for successful marketing first and only then do we proceed to develop digital marketing strategies. 


Custom Digital Marketing Plans To Win In Local Markets

Our approach is professional, thorough, data-driven, forensically researched, and built on decades of experience working with small to medium businesses. Ask us about tailoring a custom digital marketing strategy for your business.

Brand Strategy

Marketing strategy starts with your brand. Our bespoke process will set your brand apart, build value in the eyes of your customers, and speak directly to your target audience. 

Digital Marketing Plan

Get the clarity that you need. Our SMART digital marketing plans are Specific, Measurable, Achievable, Relevant and Time-bound to help you achieve your business goals. 

Website Strategy

Your website is the cornerstone of successful digital marketing. We turn low performing websites into lead-generation machines. Ask us about UX design, conversion rate optimisation, PPC landing pages and SEO. 

Digital Marketing Services

Lay the foundations with a marketing strategy first, then promote your brand with digital marketing services. Whether it’s Google Ads, SEO, social media or email marketing, we will create the right digital marketing mix to drive enquiries for your business.  

Learn How PCR Achieved Success With A Custom Digital Marketing Strategy From 80/20 Digital

If you want to grow your business and have a clear and defined brand that attracts the clients you want, I couldn’t recommend the team at 80/20 Digital more.


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Our Digital Marketing Process


We start by developing your brand and a SMART digital marketing plan.


We market your services in the most relevant digital marketing channels.


We measure results and optimise performance.

Book A Free Consultation with a Digital Strategy Expert

Colm MacGowan

Owner & Founder

    Small To Medium Businesses We’ve Worked With

    What Our Clients Say

    Melbourne's Most Trusted Digital Strategy Experts

    Our digital marketing agency specialises in helping business owners from service-based businesses to achieve their marketing goals. We do this through high-performance lead generation websites, best practice SEO, high-quality content marketing, social media and Google Ads Pay Per Click advertising. Ready to take your lead generation to the next level? Enquire now. Success is just a phone call away.

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    Unlock Your Potential With An 80/20 Marketing & Brand Audit

    Marketing Audit & Brand Strategy

    At 80/20 Digital, we prioritise Marketing & Brand Strategy from the outset. Skipping straight to lead generation on platforms like social media or Google Ads without a solid branding and marketing strategy is frequently a recipe for failure. It’s surprising how many SME businesses lack fully developed brand guides or marketing plans. We simplify the process by guiding you every step of the way, crafting a comprehensive, time-bound, and budgeted marketing strategy to swiftly achieve results.

    Data-Fuelled Strategy That Drives Results

    Meet Your New Digital Marketing Strategy Team

    “We don’t just consult your online marketing, we consult your entire sales and marketing model, turning your business into a more stream-lined, money making enterprise.”

    Colm MacGowan
    Owner & Founder
    Abbey Faulkner
    Content & SEO Specialist
    Gretel Phillips
    Digital Marketing Specialist
    Linton Wood
    Web Project Manager

    Questions We Get Asked A Lot

    What process do you follow when creating a custom digital marketing strategy?

    Over the past decade, we have developed a bespoke 80/20 Digital Marketing & Brand Audit. This is a comprehensive document that provides us with a detailed understanding of your brand, marketing objectives and the competitive landscapes your business operates in. We run Zoom workshops with your stakeholders to ensure everyone is on the same page and has a chance to give input. We then conduct rigorous research and analysis and revert to you with your Marketing Strategy Recommendations and Marketing Plan.

    Your brand strategy highlights a long-term plan including the vision, values and mission of your company plus how you differentiate your business from competitors. As part of the brand strategy, we create a Brand Guidelines document – a ‘Brand Bible’ – to ensure communication, words, and imagery, stay consistent in all forms of your marketing. The marketing strategy focuses on shorter to medium term tactics and activities over the course of the financial year that will help your to achieve the brand’s goals and your marketing objectives. Both strategies work hand in hand.

    Your Marketing Strategy will show the WHY behind your marketing: details of the target audience archetypes, relevant services that will solve problems for them, your key objectives and the processes that will help you achieve your marketing goals. Your Marketing Plan will demonstrate WHAT digital marketing channels you are going to use, e.g., PPC, SEO, social media; how much you will spend and when within the financial year.     

    It really depends on your starting point. Some clients already have fully developed Brand Guidelines and a logo they are happy with, and may simply need a digital marketing strategy or plan. Others may need to start from scratch. Get in contact with us today for a free consultation.

    No, we specialise in lead generation and don’t work with B2C e-commerce. However, we do on occasion work with some B2B brands that require a hybrid ecommerce/lead generation solution.  

    Digital Marketing Case Studies

    For over a decade, we have worked with small to medium businesses throughout Australia, and indeed, further afield in the US, Canada, the UK and Ireland. Our lead generation experts have helped our clients generate millions of dollars in revenue and achieve their business goals. We specialise in helping service-based businesses typically based in professional services, health and the commercial and industrial space. Check out some of the work we have done by scrolling through the digital marketing case studies on the right.

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    Get Results From Your Business With A Digital Marketing Strategy