Melbourne’s Leading

Digital Marketing Strategists

Need a marketing and brand strategy for your small to medium business? Get expert advice and an end-to-end solution from the leaders in digital marketing.

SEMRUSH

Expert Partner

Google Ads

Certified Partner

Colm MacGowan
Digital Marketing Strategy

Start With A Marketing & Brand Audit From 80/20 Digital

A successful digital marketing strategy doesn’t begin with website design, content, SEO or PPC. It actually begins with conventional marketing strategies like branding, planning, market segmentation, value proposition development, competitor analysis and creating carefully tailored branding that will resonate with your target audience. That’s where we’re different. We lay the foundations for successful marketing first and only then do we proceed to develop digital marketing strategies.

Custom Digital Marketing Plans To Win In Local Markets

Our approach is professional, thorough, data-driven, forensically researched, and built on decades of experience working with small to medium businesses. Ask us about tailoring a custom digital marketing strategy for your business.

Brand Strategy

Marketing strategy starts with your brand. Our bespoke process will set your brand apart, build value in the eyes of your customers, and speak directly to your target audience.

Digital Marketing Plan

Get the clarity that you need. Our SMART digital marketing plans are Specific, Measurable, Achievable, Relevant and Time-bound to help you achieve your business goals.

Website Strategy

Your website is the cornerstone of successful digital marketing. We turn low performing websites into lead-generation machines. Ask us about UX design, conversion rate optimisation, PPC landing pages and SEO.

Digital Marketing Services

Lay the foundations with a marketing strategy first, then promote your brand with digital marketing services. Whether it’s Google Ads, SEO, social media or email marketing, we will create the right digital marketing mix to drive enquiries for your business.

Learn How PCR Achieved Success With A Custom Digital Marketing Strategy From 80/20 Digital

“

If you want to grow your business and have a clear and defined brand that attracts the clients you want, I couldn’t recommend the team at 80/20 Digital more.

“

Our Digital Marketing Process

STRATEGY

We start by developing your brand and a SMART digital marketing plan.

IMPLEMENTATION

We market your services in the most relevant digital marketing channels.

RESULTS

We measure results and optimise performance.

Small To Medium Businesses We’ve Worked With

What Our Clients Say

Melbourne's Most Trusted Digital Strategy Experts

Our digital marketing agency specialises in helping business owners from service-based businesses to achieve their marketing goals. We do this through high-performance lead generation websites, best practice SEO, high-quality content marketing, social media and Google Ads Pay Per Click advertising. Ready to take your lead generation to the next level? Enquire now. Success is just a phone call away.

Unlock Your Potential With An 80/20 Marketing & Brand Audit

Marketing Audit & Brand Strategy

At 80/20 Digital, we prioritise Marketing & Brand Strategy from the outset. Skipping straight to lead generation on platforms like social media or Google Ads without a solid branding and marketing strategy is frequently a recipe for failure. It’s surprising how many SME businesses lack fully developed brand guides or marketing plans. We simplify the process by guiding you every step of the way, crafting a comprehensive, time-bound, and budgeted marketing strategy to swiftly achieve results.

Data-Fuelled Strategy That Drives Results

80/20 Digital have been looking after our SEO and digital marketing since 2012. When we began our site could hardly be found, but that changed within a few months of working with Colm and his team. We now rank in the top 3 for all the terms that we consider important for our business on Google and many of them we rank number one. It is no small feat as we are small company competing with some of the biggest bed brands in the world as well as some of the largest furniture retailers in Australia. Colm simplifies and demystifies the internet minefield in a way that is understandable and digestible for the lay person, making him a rare commodity in the digital marketing world.

Our company engaged 80/20 digital to do a brand audit and rebuild our companies new website . We found 80/20 to be outstanding in all areas from our initial meeting all the way through to handover. They more than met our expectations and from someone who manages large projects for a living, I was very impressed with the project management skills from the 80/20 team. We have no hesitation in recommending them to anyone and we will certainly be working with them in the future.

Colm, Gretel, Abbey, Rex and the team at 80/20 Digital have helped our clinics stand out from the crowd with their results focused digital marketing and website improvements. Prior to finding Colm and the team it felt like we were throwing money away with previous digital marketing agencies. Now we have clear metrics that show us how our Google Ads and SEO are working and the improvements in our leads and results has been remarkable. The 80/20 Digital team treat your business like their own, take pride in their work and really want you to succeed through increased visibility and the number 1 position on google. We look forward to a long partnership with 80/20. Thank you.

Marketing and sales has always been a challenge for us, but with 8020 Digital on board, it has all been made simple. Colm has now become a vital member of our team and we have started to see results almost over night. Thank you, to Colm and the team!

Our business has grown enormously over the past three years. 80/20 have given us exactly what we needed from our digital marketing strategy to facilitate this growth. The results, service and quality of advice has been second to none.

Meet Your New Digital Marketing Strategy Team

“We don’t just consult your online marketing, we consult your entire sales and marketing model, turning your business into a more stream-lined, money making enterprise.”

Colm MacGowan

Digital Marketing Strategy

Abbey Faulkner

Content & SEO Manager

Linton Wood

Web Project Manager

Questions We Get Asked A Lot

What process do you follow when creating a custom digital marketing strategy?

Over the past decade, we have developed a bespoke 80/20 Digital Marketing & Brand Audit. This is a comprehensive document that provides us with a detailed understanding of your brand, marketing objectives and the competitive landscapes your business operates in. We run Zoom workshops with your stakeholders to ensure everyone is on the same page and has a chance to give input. We then conduct rigorous research and analysis and revert to you with your Marketing Strategy Recommendations and Marketing Plan.

What’s the difference between a Brand Strategy and a Marketing Strategy?

Your brand strategy highlights a long-term plan including the vision, values and mission of your company plus how you differentiate your business from competitors. As part of the brand strategy, we create a Brand Guidelines document – a ‘Brand Bible’ – to ensure communication, words, and imagery, stay consistent in all forms of your marketing. The marketing strategy focuses on shorter to medium term tactics and activities over the course of the financial year that will help your to achieve the brand’s goals and your marketing objectives. Both strategies work hand in hand.

What’s the difference between a Marketing Strategy and a Marketing Plan?

Your Marketing Strategy will show the WHY behind your marketing: details of the target audience archetypes, relevant services that will solve problems for them, your key objectives and the processes that will help you achieve your marketing goals. Your Marketing Plan will demonstrate WHAT digital marketing channels you are going to use, e.g., PPC, SEO, social media; how much you will spend and when within the financial year.

How much does it cost to get a custom marketing plan?

It really depends on your starting point. Some clients already have fully developed Brand Guidelines and a logo they are happy with, and may simply need a digital marketing strategy or plan. Others may need to start from scratch. Get in contact with us today for a free consultation.

Do you create marketing plans for ecommerce?

No, we specialise in lead generation and don’t work with B2C e-commerce. However, we do on occasion work with some B2B brands that require a hybrid ecommerce/lead generation solution.

Digital Marketing Case Studies

For over a decade, we have worked with small to medium businesses throughout Australia, and indeed, further afield in the US, Canada, the UK and Ireland. Our lead generation experts have helped our clients generate millions of dollars in revenue and achieve their business goals. We specialise in helping service-based businesses typically based in professional services, health and the B2B commercial and industrial space. Check out some of the work we have done by scrolling through the digital marketing case studies on the right.

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Get Results From Your Business With A Digital Marketing Strategy

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