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Local SEO

Reach local consumers, increase sales and make it to the top of the page on Google with strategic Local SEO

Here at 80/20 Digital, we’re experts in helping SME’s stand out from the crown through effective local SEO practices and proven local SEO strategies.  As a completely online local SEO agency, we provide local SEO services to businesses not just in Melbourne, but around Australia. 

Why Local SEO?

Our local SEO services increase the visibility of your business by pushing your website to the top of Google’s local search rankings.  As a local business, having geographically-relevant traffic to your site through specifically targeted local rankings means you’re more likely to reach your desired demographic and make more conversions.

Unlike PPC, local SEO is entirely organic, which means you essentially have to earn the position with excellent linking, relevant content and top-notch technical SEO, as opposed to just setting up a Google ad and paying for top spot, making it a cost-effective digital marketing strategy.

Local SEO services for SME’s

SEO is a science that’s constantly evolving. While we might not wear lab coats and goggles, we are one of the best local SEO scientists in the business. Our local SEO services have helped boost the bottom line of SME’s around Australia through Google’s local search for over a decade.

We utilise industry-leading SEO technology and tools to ensure we stay ahead of the curve and keep our clients in the local rankings. Through our relevant, flexible, data-driven and ROI-focused local SEO services, you can feel confident your business is performing its best online.

There are a whole host of important metrics for local SEO success, but you don’t want an agency that takes shortcuts like spam, black hat SEO or hidden tactics. Here at 80/20 Digital, we’re a well-oiled local SEO machine; we always follow best practices, provide absolute transparency and accountability at every stage of the process and offer strategic, highly-personalised advice for your local SEO.

6 reasons to begin your local SEO journey:

Google Local Search

Our approach to local search marketing means you can make it into Google’s local pack; these are the 3 results that appear beneath the map when you search on Google. This listing can give you a competitive edge and help you get the most relevant traffic to your site by placing you at the forefront of Google’s organic search results.

A crucial element to get right for your Google local SEO is having your Google My Business account set up correctly. This allows Google to support and verify your content more easily. If Google can verify your business as authentic, then you may potentially have your business make it into the coveted sidebar space in Google local search. This subsequently improves the experience for customers as they see your business reviews, operating hours, contact details and location.

To make it into the local 3 pack, you’ll need your Google My Business listing optimised and set you up to perform well in your target local area. As a Google certified partner, our local SEO specialists can get your Google My Business profile working for you and make sure that your business has maximum visibility.

With the help of our local SEO experts, you’ll improve your online visibility, gain more valuable Google reviews, increase your location citations and rank in the Google local pack across desktop, mobile and tablet.

Reviews, Reviews, Reviews!

Reviews are not only critical to establishing trust with consumers but also a sure-fire way to increase your local rankings. Strive for real 5-star reviews from real customers to boost your brand authority and position your business as an industry leader. 

The leading Local SEO Agency in Melbourne

Our local SEO agency offers businesses a tailored local SEO search strategy that targets your local market and leverages your business organically. With over 20 years of combined local SEO expertise, our local SEO specialists make your digital marketing spend more localised, tactical, measurable and accountable.

Tell us about your project

Contact 80/20 Digital today and ask us about tailoring a content strategy to your SME business.

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