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Password Security: Why LastPass is the Best Solution

When it comes to online security, many of us have probably been guilty of being a little bit lackadaisical; from using the same password for the last decade and sharing our logins via email to using really easy passwords like ABC123 or Rockstar10.

However, as demonstrated in the recent Optus data breach, it’s more important than ever to keep your business and personal data secure. Because when this is compromised, it can spell all kinds of trouble like identity theft and ransom.

At 80/20 Digital, we take our clients’ data security very seriously, which is why we not only have virus-detecting software installed on our devices, but we utilise LastPass to keep all passwords safe.

According to Verizon’s 2017 Data Breach Investigation report, 81% of data breaches are caused by poor credential management. This is where a password manager such as LastPass comes in handy, not just for safety, but also convenience!

What is a Password Manager?

A password manager is a software application that stores, retrieves, and manages complex passwords, all in an encrypted format. Password managers store login information and automatically enter them to log you into your online accounts.

Why Use a Password Manager?

As your digital marketing agency, we are often required to have access to many of your online accounts such as Google Ads, Analytics, Search Console and Google My Business as well as Facebook, the backend of your website, Youtube and more.

Passwords can be easily lost or compromised when exchanged via email, which is why we have our clients input all the necessary passwords into LastPass.

LastPass ensures that we can access the necessary accounts without actually being able to view your passwords.

What’s even better is that thanks to its password generator, you can update all of your passwords to be unique and more secure. But don’t worry, you won’t have to remember them or write them on a sticky note-  it stores login information of various accounts and automatically enters them into web forms for you! One master password is all you need to remember to access all of your accounts. Simple!

How Does LastPass Keep Data Secure?

The latest algorithms (AES-256, PBKDF2 SHA-256, and salted hashes) are used to encrypt passwords. LastPass never sees your passwords in plaintext and your master password never leaves your machine.

While that might sound a bit like technical jargon, essentially, it just means your passwords are encrypted and decrypted at the device level, so, even if your LastPass data is intercepted or compromised, your passwords are still safe from both internal and external threats such as malware or cyberattacks.

Speak to our team today about LastPass or get in contact if you have any concerns regarding your password security.

Colm MacGowan has spent over 25 years working in Sales & Marketing and is one of Australia's leading experts in Search Engine Optimisation and lead generation through Google. Colm's passion lies in helping Small to Medium business owners grow their businesses profitably and sustainably through best practice, results-driven marketing. Get in touch today for a free consultation.

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