Award-Winning Digital Marketing For Tradies & Construction Companies
Less Waste. More Profit. Better Clients.
Smarter brand strategy, web design, Google Ads and SEO for tradies that builds your business.
Proud Winner of Multiple Global Industry Awards







Digital Marketing Built For Trades
Looking for the best way to advertise your construction business? At 80/20 Digital, we help trade and construction businesses get seen by the right people online and turn that visibility into steady, qualified leads. With over 15 years of experience and more than 10,000 page-one rankings, we know what drives results: clear messaging, local advertising, and trustworthy branding. Get in touch with us today!
Fuel Your Construction Company With Google Ads & SEO
If clients can’t find your business online, they’ll call your competitors instead. Our SEO for construction companies helps you appear in searches for the jobs you want and the suburbs you want them in.
When SEO is paired with a high-converting website and Google Ads, results only accelerate. Here’s how we bring your construction marketing strategy to life:
- Research the exact search terms your ideal clients use
- Build optimised pages around your core services and suburbs
- Improve your rankings against local competitors
- Track every call, form fill, and enquiry so you can see what’s working
- Strengthen results with Google Ads
A Digital Marketing Agency For Tradies Ready To Scale Up
Most tradies don’t have time to test marketing tactics or chase cold leads. You just want the phone to ring with genuine enquiries. Our digital marketing strategies for construction companies focus on practical, proven channels that deliver the jobs you actually want.
SEO Agency For Tradies
Appear in local searches when people look for 'plumber near me', or 'home builder in Melbourne.' We optimise your website to rank strongly in Google, Maps, and AI search for your key service areas.
Google Ads For Tradies
We run Google Ads campaigns for contractors that bring in enquiries fast. Every ad is written to attract the right clients, and every dollar is tracked for return on investment.
Website Design & Optimisation
Your website should look professional, load quickly, and make it easy for visitors to contact you. We design and build conversion-focused websites for tradies and builders that attract and convert leads.
Construction Company Branding & Strategy
We help tradies and contractors build a clear, consistent brand that inspires trust and stands out. From visuals to voice, our branding for tradies aligns across every platform so you can put your best foot forward.
Social Media Marketing
Show potential clients what you do best. From industry insights to customer testimonials, our organic and paid social media marketing for tradies helps you build credibility and stay visible in your community.
Email Marketing
Stay top of mind with past and current clients and referrals through email marketing campaigns that share industry or company updates, showcase recent projects, promote offers, and highlight client success stories.
A Construction Marketing Agency That Gets The Job Done
An Award-Winning Agency For Construction Companies
Since 2010, our clients have generated over $100 million in revenue through results-driven campaigns. We use that experience to build marketing strategies for construction companies that are scalable and built for growth.
Transparent Results
We keep your reporting clear and explain everything to you in plain English. You’ll see clear data like enquiries, calls, and conversions, so you always know what’s working.
Staying Ahead Of AI-Driven Search
From Google’s AI Overviews to new AI-powered search engines, the way clients find tradies and contractors is evolving. We stay ahead of these changes and adjust your marketing accordingly, so your visibility doesn’t drop and your enquiries keep coming in.
Forward-Thinking Construction Marketing For The AI Era
AI is reshaping marketing for construction companies with smarter targeting, automated campaigns, and data-led insights that help tradies and builders attract, engage, and convert clients more efficiently.
We focus on purposeful branding, strategic AI SEO, hyper-local and relevant content, and intelligent lead nurturing to keep your brand on the front page and front of mind.
Our AI-conscious, data-driven approach has proven successful for many businesses within the Australian trades sector, including:
- Builders
- Electricians
- Plumbers
- Architects
- Fire safety practitioners
- Glaziers
- Flooring specialists
A Tradie SEO Agency That Delivers Proven ROI
Your Full-Service Digital Marketing Agency For Construction Companies
Your Go-To Digital Marketing Agency For Tradies
Our digital marketing for construction companies makes it easy for homeowners and builders to find you, and even easier to request a quote
Melbourne's Best
Digital Marketing Agency For Tradies
Our digital marketing for construction companies makes it easy for homeowners and builders to find you, and even easier to request a quote.
Strategy
We design marketing strategies for construction companies that are practical and actionable.
Discovery
We get to know your business, your goals, and your target clients.
Execution
From SEO and content to PPC, our team delivers campaigns designed to get results.
Optimisation
We communicate clearly and make improvements based on real performance data.
Reporting
You’ll always know exactly where your marketing budget is going and what it’s delivering.
Discovery
We get to know your business, your goals, and your target clients.
Strategy
We design marketing strategies for construction companies that are practical and actionable.
Execution
From SEO and content to PPC, our team delivers campaigns designed to get results.
Optimisation
We communicate clearly and make improvements based on real performance data.
Reporting
You’ll always know exactly where your marketing budget is going and what it’s delivering.
What Our Clients Say
Client Testimonials
Lead Generation For Contractors That Drives Real Jobs
We don’t believe in short-term gimmicks or generic ads. Our marketing for contractors and construction companies focuses on proven lead generation strategies that drive steady work. From local SEO that targets your service areas to paid ads that generate faster enquiries, you’ll attract reliable projects and a healthier flow of work. Just ask our clients!
Meet The Experts Driving Your Success
Our talented team of digital marketing experts combine diverse skills and extensive experience to craft tailored, full-stack digital marketing solutions that drive real results for your trades business.

Colm
Founder & CEO

Gretel
Digital Account Manager

Linton
Digital Project & Delivery Manager

Katy
SEO & Content Specialist

Verniel
SEO Coordinator

Martin
Digital Growth Strategist

Hammon
Paid Media Specialist

Francis
Web Developer & Technical SEO

Rom
UX & Website Designer

Kristin
Social Media Coordinator

Colm
Owner & Digital Strategist

Abbey
Content & SEO Manager

Linton
Web Dev Project Manager

Celeste
Account Manager

Hayley
Copywriter - Content & Social Media

Hammon
Paid Media Specialist

Francis
Web Developer & Technical SEO

Rex
Senior Web Developer

Rom
UX & Website Designer
Award-Winning Construction Company Marketing Campaigns
Melbourne’s Trusted Digital Marketing Agency For Construction Companies
Since partnering with 80/20 Digital, High Level Renovations has achieved a 300% YoY revenue increase through a complete website redesign and data-led SEO strategy. Their online presence now reflects the premium quality of their renovation and extension work, attracting consistent, high-value enquiries across Melbourne. Discover how your business could see results like these and book a free consultation with us today!


Let’s Get Your Phone Ringing For The Right Reasons
We’re more than just SEO for tradies; we’re your full-service marketing partner. We’ll help you dominate local search and win the work that grows your business. Get in touch with our experts today.
Frequently Asked Questions
What’s the best type of marketing for tradies?
The best marketing for tradies combines local SEO, Google Ads, and a strong website that converts visitors into leads. It’s about being visible when people are ready to hire.
How can SEO help a construction business?
SEO helps your construction business appear at the top of search results for your key services and areas. Partnering with an SEO agency for tradies like 80/20 Digital is a long-term investment that builds visibility, credibility, and consistent leads.
Are Google Ads worth it for builders and contractors?
Yes. Google Ads are one of the fastest ways to generate leads from people searching right now for your services. We manage campaigns that prioritise return on investment and lead quality.
Do you help with marketing for home builders?
Absolutely. We support marketing for home builders through SEO, suburb-specific landing pages, and a clear home builder marketing strategy.
What should be in a marketing strategy for a construction company?
A strong marketing strategy for a construction business includes SEO, Google Ads, website optimisation, and content creation that reflects your expertise and attracts your ideal clients.
Do you offer website design for tradies?


Get In Touch With Us
Boost Your Bottom Line With Dedicated Digital Marketing For Tradies
Need help making an impact with your marketing? Get in touch with us for a free consultation to find out how we can take your business to the next level.
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