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Award-Winning Digital Marketing
For Law Firms

Less Waste. More Profit. Better Clients.

Smarter brand strategy, web design, Google Ads and SEO for law firms.

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03 9042 0714
Proud Winner of Multiple Global Industry Awards

Law Firm Marketing That Turns Expertise Into Enquiries

With over 10,000 page-one rankings and more than 15 years of experience, we help lawyers and legal practices attract high-value enquiries through local, AI-aware strategies, great content, and consistent execution. We make it easier for people to find your firm, trust your expertise, and reach out when they need legal help. Our team focuses on creating consistent, measurable growth that helps your legal firm grow predictably, profitably, and sustainably in the AI era. Get in touch with us today!

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No-Nonsense, AI-Ready Digital Marketing For Lawyers

Your potential clients are searching online right now, building their case for who to call first—so how do we make sure it’s you? We focus on the 20% of marketing efforts that deliver 80% of results, helping your firm be found on search engines and be recommended by AI.

See what’s possible with our digital marketing for lawyers:

  • Be seen at the top of Google when people search for legal help in your area
  • Build credibility with informative, trustworthy content that answers client questions
  • Turn website visitors into genuine enquiries with targeted campaigns that work

The verdict is in: our clients typically see 500%+ ROI from integrated marketing campaigns that deliver measurable growth for their practice.

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80/20 Digital Marketing Agency

Law Firm Marketing Services That Maximise ROI

For small to medium law firms, our digital marketing combines SEO, paid ads, content, and email into one cohesive strategy designed to attract consistent, high-quality enquiries.

SEO For Law Firms

We help your firm appear on the first page of Google when people search for legal help. SEO is a sure-fire way way to increase visibility, build trust, and attract more qualified enquiries online.

Google Ads For Lawyers

Want leads fast? Our Google Ads for lawyers are precision-built to deliver high-quality enquiries. We track every click, call, and form submission to make sure your ad spend drives real return.

Law Firm Branding & Strategy

We help law firms build a clear, consistent brand that inspires trust and stands out. From visuals to voice, our branding for lawyers aligns your brand across every platform so you can put your best foot forward.

Social Media Marketing For Law Firms

Stay top of mind and visible with social media marketing for law firms. From organic content to paid campaigns, we help you reach the right audience and retarget engaged users on Facebook, LinkedIn, and Instagram.

Website Design & Optimisation

Need a fast-loading, mobile-friendly legal website that reflects your professionalism? We build and optimise law firm websites that prioritise lead generation, improve user experience, and reinforce trust from the first visit.

Email Marketing For Lawyers

Newsletters, insights, and announcements help you stay connected to your clients. Our email marketing for lawyers is one of the most effective ways to nurture enquiries and strengthen referral relationships over time.

A Law Firm Marketing Agency You Can Count On

You didn’t study law to spend your weekends learning digital marketing. That’s where we come in. Our law firm marketing services are backed by a dedicated team of specialists who care about your results as much as you do.

Results You Can Measure

Since 2010, our clients have generated over $100 million in revenue. Whether it’s personal injury lawyer marketing or online marketing for law firms more broadly, we deliver results that speak for themselves.

Your Digital Marketing, Under One Roof

Our in-house team works closely with your firm to understand your practice areas, audience, and goals. You’ll get a clear plan, regular updates, and ongoing support from specialists who treat your marketing like part of your business, not an outsourced task.

Built For Legal Services Like Yours

From commercial and retail law to family, property, and employment law, we help firms across all practice areas build visibility and attract quality leads. No matter your specialty, we’ll tailor your legal digital marketing strategy to fit your goals and ideal client profile.

Forward-thinking Marketing For Legal Professionals

AI is reshaping the law firm marketing landscape with smarter targeting, automated campaigns, and data-led insights that enable lawyers and legal professionals to attract, engage, and convert clients more efficiently.

We focus on purposeful branding, strategic AI SEO, hyper-local and relevant content, and intelligent lead nurturing to keep your brand on the front page and front of mind.

Our AI-conscious, data-driven approach has proven successful for many legal professionals across Australia, including:

  • Family Lawyers
  • Commercial Lawyers
  • Conveyancers
  • Estate Planning Specialists
  • Human Resource Agencies
  • Probate Lawyes
  • General Legal Practices
  • Employemnt Lawyers/WHS Specialists

Melbourne’s Most Trusted SEO Company for Lawyers

Your potential clients don’t wake up and search for a lawyer for fun; they’re facing big decisions, urgent problems, and serious stress. We help you show up for them with websites and digital marketing for lawyers that’s results-driven and built for long-term success. Ready to attract your ideal clients? Success is just a phone call away.
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Google Partner
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Your Full-Service Digital Marketing Agency For Lawyers

Your Go-To Digital Marketing Agency For Law Firms

We make it easy for your clients to understand what you do, and even easier to get in touch. That means a better website, clearer service pages, and strong calls to action that convert “I need legal help” into “let’s book a consultation.”

Melbourne's Best
Digital Marketing Agency For Law Firms

We make it easy for your clients to understand what you do, and even easier to get in touch. That means a better website, clearer service pages, and strong calls to action that convert “I need legal help” into “let’s book a consultation.”

Strategy

We create data-informed legal marketing strategies that align with your objectives.

Discovery

We dig deep to understand your brand, practice areas, clients, and goals.

Execution

We deliver consistent digital campaigns across SEO, PPC, content, and more.

Optimisation

We optimise, improve, and adjust to keep you growing.

Reporting

We provide detailed performance reports so you can see exactly what’s working.

Discovery

We dig deep to understand your brand, practice areas, clients, and goals.

Strategy

We create data-informed legal marketing strategies that align with your objectives.

Execution

We deliver consistent digital campaigns across SEO, PPC, content, and more.

Optimisation

We optimise, improve, and adjust to keep you growing.

Reporting

We provide detailed performance reports so you can see exactly what’s working.

5.0 rating

What Our Clients Say

"I've been dealing with 80/20 Digital for several years now. I find the service to be extremely professional and communicative, and the team has a significant depth of knowledge in website design, SEO and Google Ads. The advice has been well thought out, on point, and the results have been terrific for my buyer's agent business, Davidson Property Advocates.”
Tonya Davidson, Davidson Property AdvocatesCEO
“Marketing and sales has always been a challenge for us, but with 8020 Digital on board, it has all been made simple. Colm has now become a vital member of our team and we have started to see results almost over night. Thank you, to Colm and the team!”
Rob Newcombe, Betta Fire ProtectionOwner
“Working with Colm is always fun and he is also the consummate professional. Colm ‘s team at 80/20 Digital will do everything necessary to make your website attractive and functional yet stand out from the crowd and maximise its visibility through social media.”
Tony Melville, Melville LawyersOwner
“Highly recommend Colm and his team. He gives very personalised service and cares about his clients. 80/20 Digitals did our rebranding from website to branding guide, copywriting and overall branding strategy and positioning. We are more than happy with the result.”
Marc Cam, Marc Cam Home LoansDirector
“We have been a client of 80/20 for some years now and working Colm, Abbey, Celeste and the rest of the team has been awesome. They are easy to work with, know what they are doing and are exceptional at guiding the business with the best strategies for the particular stage of growth. They are proactive and timely and genuinely good people!”
Olivia O’Neil, Godfrey GroupDirector
“Colm and his team have assisted us invaluably on our new digital journey, from overhauling our branding and building us a shiny new website that exceeded our expectations. They really took the time to understand the nuances of our industry, which matters in our technical industry and this makes all the difference in the effectiveness of our website. We’re excited to partner with our new digital buddies as we embark on our digital marketing journey together.”
Arthur Karayannis, AscoatTechnical Manager
“Our company engaged 80/20 digital to do a brand audit and rebuild our company's new website . We found 80/20 to be outstanding in all areas from our initial meeting all the way through to handover. They more than met our expectations and from someone who manages large projects for a living, I was very impressed with the project management skills from the 80/20 team. We have no hesitation in recommending them to anyone and we will certainly be working with them in the future.”
Russell Jones, High Level RenovationsDirector, Sales & Operations Manager
"Colm, Gretel, Abbey, Rex and the team at 80/20 Digital have helped our clinics stand out from the crowd with their results-focused digital marketing and website improvements. Prior to finding Colm and the team it felt like we were throwing money away with previous digital marketing agencies. Now we have clear metrics that show us how our Google Ads and SEO are working and the improvements in our leads and results has been remarkable. The 80.20 Digital team treat your business like their own, take pride in their work and really want you to succeed through increased visibility and the number 1 position on google. We look forward to a long partnership with 80.20. Thank you."
Luke Fuller, Ace Sports ClinicOwner & Founder
“One of the things that was really important to me personally was working with someone who is going to be a partner to our firm. That’s what 80/20 Digital have done for us. They feel like they are an extension of our firm. Our business wouldn’t be where we are today without them.”
Hiona Kristianson, HKC Property ConsultantsDirector
“Colm & his team at 80/20 Digital are super attentive to detail and their ability to identify your brand and how you can position it to attract clients is second to none. If you want to grow your business and have a clear and defined brand that attracts the clients you want I couldn’t recommend the team at 80/20 Digital more.”
Peter Marmara-Stewart, PCR Accounting & AdvisoryDirector
“I have always thought SEO is a bit of a black box, you can’t really see what’s going on, so when I started using 8020Digital to manage our SEO, it was a leap of faith. Since starting a few years ago, I have found working with Colm and his team at 8020/Digital has been fantastic – we leave it all to them, and they do a great job. They come up with the strategy and the execution, leaving us to get on with our business. The best part is that phone calls and leads come in from our website, and that’s why I know that the SEO works. What more is there to say, as the proof is in the pudding. Highly recommended!”
Neville Samuels, VirtualStaff365.Director
“We have been working with 80/20 Digital for over 10 years, and I can’t recommend them enough! Their expertise in SEO and website management has transformed our online presence and significantly boosted our visibility. The team is incredibly knowledgeable, responsive, and always goes above and beyond to ensure our needs are met. Their strategic approach to SEO has resulted in higher rankings and increased traffic to our site, which has been crucial for our growth. Plus, they continuously provide valuable insights and updates to keep us ahead of the competition. If you’re looking for a dedicated marketing partner that truly understands the digital landscape, 80/20 Digital is the way to go. Thank you for a decade of excellent service!”
Justin Gilmour, ShowfrontSales Manager
“We have been working with Colm and the 80/20 team for the last couple of months. They are professional, thorough and spoken to me in plain English so I understand the strategy. I’ve never felt they are trying to sell me dark magic which other digital agencies make SEO out to be. Colm talks about building a website with a F1 engine behind it. We have already started receiving leads which are our ideal clients through the website. I feel like we have Lewis Hamilton driving our digital marketing strategy and more than happy to recommend to my business friends and colleagues.”
Justin Hooper, Lifestyle Led WealthDirector
"The growth and change within the business has been just astronomical, in terms of where we were four or five years ago when we started using 80/20 compared to where we are now. We can see multiple returns on what we are investing. Our Google spend is about half of what it was last year and the return is about double. It's amazing, the volume of growth they have achieved for us is just incredible!"
Rosalyn Gladwin, Owner, Gladwin LegalOwner
Client Testimonials

Lead Generation For Lawyers That Turns Searches Into Clients

Legal marketing shouldn’t feel like trial and error. We help your firm show up on Google when people search for a lawyer, making it easy for them to find you, learn about your services, and get in touch. With a proven track record and transparent approach, we focus on outcomes you can measure—just ask our clients!

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Our Digital Marketing Specialists

Meet The Experts Driving Your Success

Our talented team of digital marketing experts combine diverse skills and extensive experience to craft tailored, full-stack digital marketing solutions that drive real results for your law firm.

Colm

Founder & CEO

Gretel

Digital Account Manager

Linton

Digital Project & Delivery Manager

Katy

SEO & Content Specialist

Verniel

SEO Coordinator

Martin

Digital Growth Strategist

Hammon

Paid Media Specialist

Francis

Web Developer & Technical SEO

Rom

UX & Website Designer

Kristin

Social Media Coordinator

Colm

Owner & Digital Strategist

Abbey

Content & SEO Manager

Linton

Web Dev Project Manager

Celeste

Account Manager

Hayley

Copywriter - Content & Social Media

Hammon

Paid Media Specialist

Francis

Web Developer & Technical SEO

Rex

Senior Web Developer

Rom

UX & Website Designer

ABOUT US
Award-Winning Legal Firm Marketing Campaigns

Power Your Law Firm Marketing With Proven Results

Since partnering with 80/20 Digital, Gladwin Legal has achieved a 300% return on investment, a 566% increase in enquiries from Google Ads, and a 63% year-on-year boost in conversion rates. Their new website and brand now reflect the modern, approachable firm they’ve built—one that continues to grow through consistent, high-quality lead generation. Discover how your firm could achieve results like these and book a free consultation with us today.

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Grow Your Client List With Our Online Marketing For Law Firms

Our approach to marketing for lawyers helps law firms maximise visibility, build credibility, and stay competitive online so more clients can find you and contact you. Reach out to us today!

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Frequently Asked Questions

What’s the benefit of SEO for law firms?

SEO helps your firm appear on Google when people search for legal help in your area, like “family lawyer Melbourne” or “business lawyer near me.” A good SEO strategy makes sure your website loads quickly, looks great on mobile, and can be easily discovered by Google. It also includes helpful content that builds trust and encourages people to contact you.

Yes. Google Ads for lawyers is one of the fastest ways to generate leads, especially for time-sensitive services like personal injury or traffic offences. But it needs expert targeting. Our campaigns minimise wasted spend and focus on the searches most likely to convert into new clients.

Digital marketing for attorneys and law firms consists of SEO, paid ads, content marketing, email, and social media. We build custom strategies based on your service mix and target audience, from solo family lawyers to multi-location law firms.

Social media marketing helps your firm stay visible and build trust. Organic posts are the regular updates you share with your followers—things like tips, case wins, or community news. Paid campaigns are ads that help you reach new people outside your existing audience. Together, they keep your firm top of mind and attract new enquiries over time.

There’s no one-size-fits-all answer—but it starts with being found when it matters. Our law firm marketing services combine SEO, PPC, and content marketing that reflect your authority and speak to your client’s situation. If you’re ready for predictable lead generation, let’s talk.

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Boost Your Bottom Line With Dedicated Digital Marketing For Lawyers

Need help making an impact with your marketing? Get in touch with us for a free consultation to find out how we can take your business to the next level.

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