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Melbourne’s Leading Email Marketing Agency

Reach the right people with email campaigns that inform, connect, and convert.
Proud Winner of Multiple Global Industry Awards
Hayley Tantau
Content Specialist

Your Go-To Email Marketing Company For Results-Driven Campaigns

If you’re looking to strengthen your digital marketing strategy, email marketing is a MUST. At 80/20 Digital, we create email marketing campaigns for your business that increase conversions and engagement by directly reaching out to your customers to keep them updated on your latest blogs, deals and news. Let’s create an email strategy that works—get in touch with our email marketing specialists today!

Custom Email Marketing Strategies That Deliver

A strong email marketing strategy connects with customers and builds brand loyalty. We create personalised, segmented, and high-converting email campaigns designed to engage and drive measurable results. From beautifully designed email templates to compelling email copywriting, we ensure every email serves a purpose. Whether you need email promotions or a monthly newsletter strategy, we’ve got you covered.
80/20 Digital Marketing Agency

Why Invest In Email Marketing Services?

Email marketing remains one of the most effective digital marketing strategies for SMEs, delivering targeted, relevant content straight to your customers’ inboxes. It’s low-cost, high-impact, and keeps your business front and centre—here’s why it’s worth it:

Generate Leads & Website Traffic

Our email marketing agency creates targeted campaigns that drive clicks to your site and convert readers into quality leads.

Update Clients With The Latest Industry News

Keep subscribers informed with curated email newsletters featuring timely updates, helpful resources, and company announcements.

Promote Sales With Tactical Offers

We design promotional emails that support your sales goals—whether it’s a limited-time offer or a new service.

Free Up Time By Automating Content

Using tools like Mailchimp and Zoho email marketing, we can automate your content delivery to keep communication running without extra admin.

Showcase Your Blogs & Case Studies

Our email copywriting highlights your latest blog posts, podcasts, or case studies to reinforce your expertise and spark engagement.

Track Conversions In Your CRM Or Google Analytics

With full tracking integration, our email marketing services let you see what’s working and where leads are coming from—no guesswork required.

Email Marketing Tools That Work
For Your Business

As specialists in email marketing for small businesses, we tailor every campaign to align with your brand’s goals. We combine the best email marketing services with expert strategy to help your business stay visible, valuable, and connected.

Mailchimp Email Marketing Made Easy

With its intuitive interface and powerful analytics, Mailchimp is a great fit for those looking for smart, simple email marketing. As a top email marketing agency in Melbourne, we use Mailchimp email templates to design custom campaigns that stand out in inboxes and boost click-through rates. From there, we track performance to refine your email marketing strategies and maximise ROI.

Zoho Email Marketing For Smarter CRM Integration

We also work with Zoho email marketing—ideal for businesses that want to connect email campaigns directly with CRM data. From campaign setup to list segmentation, we use Zoho to help you generate leads, nurture relationships, and personalise outreach at scale. By syncing your messaging with real customer behaviour like form submissions or service enquiries, we make every email more relevant, timely, and effective.

How Email Marketing Works To Achieve Success

At 80/20 Digital, our philosophy is to invest in your brand, and one of the most effective ways to do so is through an email marketing strategy. A custom email marketing template from 80/20 Digital combines beautiful branding, engaging copy, and effective calls to action. This will help you build trust with customers, ensure authenticity, and keep your business top of mind (and top of inbox), meaning more enquiries, and more profit.

80/20 EDMs

Why Choose Our Email Marketing Agency?

Spam belongs in a can—not your strategy. At 80/20 Digital, we create strategic, well-timed email campaigns that help SMEs in service-based industries stay top of mind. With 14+ years of experience, our email marketing specialists know how to write with purpose, design with impact, and drive results using the best email marketing tools for your business. No filler here, just affordable email marketing built for business growth. Partner with us today!
Client Case Studies

Melbourne's Trusted Email Marketing
For Small Business

Our team delivers real results for businesses like yours with end-to-end digital marketing strategies. We make sure every piece works together—from websites and SEO to content, social media, Google Ads, and email marketing. Ready to take your lead generation to the next level? Success is just a phone call away.
What Our Clients Say

Purpose-Built Email Campaigns, Designed to Perform

At 80/20 Digital, every email campaign is crafted with intention—from the subject line to the CTA. With strategic segmentation, smart send times, and standout creatives, our campaigns get noticed and get results. You’ll see the difference and wonder why you didn’t work with us sooner—just ask our clients!
Our Valued Partners

Which Content Services Do You Need?

At 80/20 Digital, we bring years of expertise in creating effective, purposeful emails for optimal click-through rates and customer engagement. Explore our other services below.

SEO Services

SEO

Reach customers, drive traffic and increase sales! Dominate your competitors from the top of page 1 on Google. We'll show you how.

Blog Writing

Showcase your expertise, experience, authoritativeness, and trustworthiness with expertly-written blogs designed to reach customers and rank on Google.

Social Media

Take your business to new heights with a fresh, curated and targeted social media strategy for LinkedIn, Facebook and Instagram.

Meet Our Email Marketing Experts

Having helped small to medium businesses from Australia, UK, USA, Canada and Ireland to keep their customers and clients in the know with dedicated email marketing. Call us today on 03 9042 0714 or submit an enquiry to speak to our email marketing specialists.

Abbey

Content & SEO Manager

Celeste

Account Manager

Hayley

Content Specialist

Your Full Service
Email Marketing Agency

Your Growth, Powered by Strategic Email Campaigns

Effective email marketing is all about strategy, timing, and message. Our email marketing consultants design and deliver campaigns that help you connect, convert, and build lasting customer relationships.
Your Full Service
Email Marketing Agency

Your Growth, Powered by Strategic Email Campaigns

Effective email marketing is all about strategy, timing, and message. Our email marketing consultants design and deliver campaigns that help you connect, convert, and build lasting customer relationships.

Strategy

We build a targeted campaign plan using best practices to boost deliverability, opens, and clicks.

Discovery

We analyse your goals, customers and competitors to craft an email marketing strategy.

Execution

We expertly design, write, and test email campaigns tailored to your brand.

Optimisation

We schedule emails at optimal times to amplify opens, engagement, and conversions.

Reporting

We track everything from open rates to conversions—then refine, improve, and repeat.

Discovery

We analyse your goals, customers, and CRM to craft an email marketing strategy for your business.

Strategy

We build a targeted campaign plan using best practices to boost deliverability, opens, and clicks.

Execution

We expertly design, write, and test email campaigns tailored to your brand. v

Optimisation

We schedule emails at optimal times to amplify opens, engagement, and conversions.

Reporting

We track everything from open rates to conversions—then refine, improve, and repeat.

Inbox-Worthy Emails, Business-Worthy Results

Stand out, stay remembered, and drive action with expertly crafted email marketing. Let’s make every send count—reach out to us today.
Award-Winning Marketing for SMEs

Awards That Showcase Our
Commitment To Success

If you keep doing the same thing, you can expect the same outcome—which is why we do email marketing differently from other Melbourne email marketing agencies. See how we’ve delivered high-performing campaigns and outstanding ROI for our clients.

Email Marketing FAQs

What does an email marketing agency do?
A professional email marketing agency creates, writes, designs, and sends strategic email campaigns that speak to your clients and drive results. At 80/20 Digital, we handle everything from email copywriting and audience segmentation to campaign automation and reporting so you can focus on running your business.
Absolutely. Email marketing helps small businesses build relationships, increase visibility, and drive conversions—without blowing the budget. From regular newsletters to B2B email marketing and promotional emails, we craft tailored campaigns that speak to your audience and support your growth.
We use proven email marketing best practices, including strategic subject lines and smart send times to enhance open rates and engagement. Our email marketing specialists craft every campaign to cut through the noise and land where it matters—in front of your customers.
A good email marketing format includes personalised content, industry insights, updates, blogs, surveys, product launches, and more. We tailor every email to suit your goals, whether that’s building trust, driving traffic, or increasing conversions.
Absolutely. Our campaigns include full analytics tracking—so you can see open rates, click-throughs, and conversions. We use this data to refine your email marketing strategy and improve ROI every time.
We don’t do set-and-forget email advertising services. With 14+ years of experience and award-winning results, we offer complete, full-stack email marketing services for SMEs—transparent, purpose-driven, and designed to deliver.

What Our Clients Say

Get In Touch With Us

Boost Your Bottom Line With Email Marketing

Need help making an impact with your marketing? Get in touch with us for a free consultation to find out how we can take your business to the next level.

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