Melbourne’s Leading Email Marketing Agency
Proud Winner of Multiple Global Industry Awards

Content Specialist

Your Go-To Email Marketing Company For Results-Driven Campaigns
Custom Email Marketing Strategies That Deliver
Why Invest In Email Marketing Services?
Generate Leads & Website Traffic
Our email marketing agency creates targeted campaigns that drive clicks to your site and convert readers into quality leads.
Update Clients With The Latest Industry News
Keep subscribers informed with curated email newsletters featuring timely updates, helpful resources, and company announcements.
Promote Sales With Tactical Offers
We design promotional emails that support your sales goals—whether it’s a limited-time offer or a new service.
Free Up Time By Automating Content
Using tools like Mailchimp and Zoho email marketing, we can automate your content delivery to keep communication running without extra admin.
Showcase Your Blogs & Case Studies
Our email copywriting highlights your latest blog posts, podcasts, or case studies to reinforce your expertise and spark engagement.
Track Conversions In Your CRM Or Google Analytics
With full tracking integration, our email marketing services let you see what’s working and where leads are coming from—no guesswork required.
Email Marketing Tools That Work
For Your Business
Mailchimp Email Marketing Made Easy
With its intuitive interface and powerful analytics, Mailchimp is a great fit for those looking for smart, simple email marketing. As a top email marketing agency in Melbourne, we use Mailchimp email templates to design custom campaigns that stand out in inboxes and boost click-through rates. From there, we track performance to refine your email marketing strategies and maximise ROI.
Zoho Email Marketing For Smarter CRM Integration
We also work with Zoho email marketing—ideal for businesses that want to connect email campaigns directly with CRM data. From campaign setup to list segmentation, we use Zoho to help you generate leads, nurture relationships, and personalise outreach at scale. By syncing your messaging with real customer behaviour like form submissions or service enquiries, we make every email more relevant, timely, and effective.
How Email Marketing Works To Achieve Success
“ At 80/20 Digital, our philosophy is to invest in your brand, and one of the most effective ways to do so is through an email marketing strategy. A custom email marketing template from 80/20 Digital combines beautiful branding, engaging copy, and effective calls to action. This will help you build trust with customers, ensure authenticity, and keep your business top of mind (and top of inbox), meaning more enquiries, and more profit.“

Why Choose Our Email Marketing Agency?
Client Case Studies
Melbourne's Trusted Email Marketing
For Small Business






What Our Clients Say
Purpose-Built Email Campaigns, Designed to Perform
Our Valued Partners
Which Content Services Do You Need?
At 80/20 Digital, we bring years of expertise in creating effective, purposeful emails for optimal click-through rates and customer engagement. Explore our other services below.

SEO
Reach customers, drive traffic and increase sales! Dominate your competitors from the top of page 1 on Google. We'll show you how.

Blog Writing
Showcase your expertise, experience, authoritativeness, and trustworthiness with expertly-written blogs designed to reach customers and rank on Google.

Social Media
Take your business to new heights with a fresh, curated and targeted social media strategy for LinkedIn, Facebook and Instagram.
Meet Our Email Marketing Experts
Having helped small to medium businesses from Australia, UK, USA, Canada and Ireland to keep their customers and clients in the know with dedicated email marketing. Call us today on 03 9042 0714 or submit an enquiry to speak to our email marketing specialists.

Abbey
Content & SEO Manager

Celeste
Account Manager

Hayley
Content Specialist
Your Full Service
Email Marketing Agency
Your Growth, Powered by Strategic Email Campaigns
Your Full Service
Email Marketing Agency
Your Growth, Powered by Strategic Email Campaigns
Effective email marketing is all about strategy, timing, and message. Our email marketing consultants design and deliver campaigns that help you connect, convert, and build lasting customer relationships.
Strategy
We build a targeted campaign plan using best practices to boost deliverability, opens, and clicks.
Discovery
We analyse your goals, customers and competitors to craft an email marketing strategy.
Execution
We expertly design, write, and test email campaigns tailored to your brand.
Optimisation
We schedule emails at optimal times to amplify opens, engagement, and conversions.
Reporting
We track everything from open rates to conversions—then refine, improve, and repeat.
Discovery
We analyse your goals, customers, and CRM to craft an email marketing strategy for your business.
Strategy
We build a targeted campaign plan using best practices to boost deliverability, opens, and clicks.
Execution
We expertly design, write, and test email campaigns tailored to your brand. v
Optimisation
We schedule emails at optimal times to amplify opens, engagement, and conversions.
Reporting
We track everything from open rates to conversions—then refine, improve, and repeat.

Inbox-Worthy Emails, Business-Worthy Results
Award-Winning Marketing for SMEs
Awards That Showcase Our
Commitment To Success




















Email Marketing FAQs
What does an email marketing agency do?
Is email marketing effective for small businesses?
How do you make sure people actually open the emails?
What kind of content goes into a good email campaign?
Can I track the results of my email campaigns?
What makes 80/20 Digital different from other email marketing firms?
What Our Clients Say
What we value most is that 80/20 look at the whole business, not just individual tasks. In a previous national business, their focus was on generating leads at scale. With Sage Active Clinic, the strategy is much more locally focused, including suburb-based SEO and local search visibility. They have handled both extremely well.
They understand how SEO, content, site structure and local pages need to work together. The website has been built with real users in mind, while also doing what it needs to do from an SEO perspective.
Working with Colm and his team has always been straightforward. Advice is clear, practical and honest. They focus on what will actually make a difference, not what sounds impressive.
This project is being rolled out over twelve months, and we are confident in both the plan and the execution. Communication has been clear, timelines have been realistic, and the work has been consistent throughout.
If you are looking for a digital agency that understands long-term growth rather than quick wins, I would highly recommend 80/20 Digital Agency.
Vicki Richardson
Marketing & Strategy Director
Sage Active Clinic
I've had a fantastic experience working with 8020 Digital for my website's SEO. Their team is knowledgeable, responsive, and truly understands how to improve online visibility. Since partnering with them, I've noticed significant improvements in search rankings and website traffic. They provide clear insights, practical strategies, and ongoing support to ensure long-term success.
I highly recommend 8020 Digital to anyone looking for professional and results-driven SEO services. I truly appreciate their dedication and expertise!
Their strategic approach to SEO has resulted in higher rankings and increased traffic to our site, which has been crucial for our growth. Plus, they continuously provide valuable insights and updates to keep us ahead of the competition.
If you’re looking for a dedicated marketing partner that truly understands the digital landscape, 80/20 Digital is the way to go. Thank you for a decade of excellent service!
Now we have clear metrics that show us how our Google Ads and SEO are working and the improvements in our leads and results has been remarkable. The 80.20 Digital team treat your business like their own, take pride in their work and really want you to succeed through increased visibility and the number 1 position on google. We look forward to a long partnership with 80.20. Thank you


Get In Touch With Us
Boost Your Bottom Line With Email Marketing
"*" indicates required fields






