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Does a Mobile-Friendly Website Matter?

80/20 discuss the importance of a mobile-friendly website.

So your website performs well on desktop, but how about mobile? If you’re wondering whether mobile friendliness matters for websites, the answer is 100% YES.

If your website doesn’t look good or work properly when viewed from a mobile, then you’re doing your business a massive disservice because you’re most likely losing valuable enquires because of poor user experience (UX) and underperforming SEO.

But why is a mobile-friendly website so important? Well, mobile devices account for 60% of internet usage worldwide, which was once inconceivable in the desktop era. When most of us google something, we do it from our phones.

Consider your own browsing behaviours. If the text is too small, pages don’t load properly, or phone numbers aren’t clickable…most of us just tend to just leave the website. Inconvenience in the customer journey is a big NO as it not only loses any chance for a conversion but can also mean your rankings aren’t reaching their true potential.

At one time, it made no difference to Google whether a site was compatible with mobile devices. Mobile-friendliness was considered a nice-to-have feature but not a necessity; that has changed entirely.

In today’s hyper-competitive digital landscape, with smartphones and tablets more ubiquitous than ever, the importance of mobile-friendliness is critical, not only for how people experience your site, but how people find your site. Why? Because Google mobile-friendliness is now a ranking factor. In fact, it has been for quite some time now.

Put simply, you’re more likely to show up on the first page of Google if you have a mobile-friendly website.

Research shows that users are 5 times more likely to abandon a website due to poor user experience on mobile. For this reason, prioritising mobile-friendliness is crucial to improving engagement and building positive experiences with your brand across all devices. By increasing the accessibility and usability of your website on mobile, you create a strong foundation for long-term loyalty and customer retention, so invest in it from the get-go!

At 80/20 Digital, we ensure your website operates smoothly and looks seamless across all devices. Mobile-friendliness establishes credibility and builds trust with your consumers, and vastly improves the likelihood of getting a conversion.

Investing in a mobile-friendly website can show real returns when deployed correctly. Whether you look at it from a UX or SEO perspective, mobile-friendly sites are the present of effective website design, not the future. Brands that invest in mobile-friendly design early on are the ones that see the most success in the long run.

If your website could do with an overhaul or needs to be optimised for mobile, speak to our web dev experts today and see how a mobile-friendly website could transform your enquiries and sales.

Colm MacGowan has spent over 25 years working in Sales & Marketing and is one of Australia's leading experts in Search Engine Optimisation and lead generation through Google. Colm's passion lies in helping Small to Medium business owners grow their businesses profitably and sustainably through best practice, results-driven marketing. Get in touch today for a free consultation.

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