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Results-Driven Marketing

Results-Driven Marketing

Melbourne’s Leading

Content Marketing Agency

Attract, engage and convert – effective content marketing strategies to drive sales and build affinity with your brand.

Expert Partner
Google Ads
Certified Partner
Abbey Faulkner
SEO & Content Specialist

A Top-Performing Content Marketing Agency For SMEs

Are you on the hunt for results-driven content marketing services to boost your business online? 80/20 Digital has you covered.  Our Melbourne-based content marketing agency has been servicing small-to-medium businesses throughout Australia for over a decade, delivering content that converts website visitors into paying customers. As a leading content marketing agency in Melbourne, our content strategists have built a reputation for developing content that drives website traffic, educates audiences, generates more leads and builds brand authority. From blogs and web pages to email marketing and eBooks,  we’re passionate about creating content that adds value to your business and your customers. 

Custom Content Marketing Strategies To Elevate Your Brand

With finesse and a finely-tuned philosophy, we use our creativity, search engine expertise, analytical thinking and copywriting prowess to craft quality content that builds your brand and converts browsers into buyers.

Lost for words? If you need the highest quality, human-written content, that will rank on search engines, get shared on social media, or communicate a message through email marketing, our expert content strategists can help. Ask us about crafting a tailored content strategy for your brand.

Build Your Brand And Online Presence With A Content Marketing Strategy

Today’s online competition is fierce, which is why content marketing is a MUST if you want to stand out from competitors and captivate customers. We amplify your online presence through powerful content marketing strategies and compelling campaigns that balance your brand’s story with substance-driven content that answers the questions of your most influential audiences. Get in touch with our content marketing specialists today or explore our content marketing packages and discover how a content marketing strategy can transform your business.

Written to Rank

We develop content that is designed to rank on search engines by following SEO best practice and targeting the most relevant and valuable keywords so your content appears on page 1 of Google.

Strategic copywriting

Our content marketing services are underpinned by our copywriting expertise and ability to create engaging, innovative and informative content that matches the search intent of your audience.

Evergreen Content

The content we write for your business is designed to be evergreen, which means it will remain relevant and valuable far into the future. this means more bang for your buck and ongoing results!

Our Content Marketing Services

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Blog Writing

Devised, researched and written to engage users on social media while obtaining top search engine rankings, blog writing is the cornerstone of any successful content marketing strategy. Following our ‘ever found, ever shared’ philosophy, our blog content is optimised to outrank and outperform anything your competition has done.

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Social Media

Designed to achieve higher engagement, drive sales, boost brand awareness and strengthen your position in the market, social media marketing is a key to the content marketing toolbox. We generate shareable content that resonates with your audience and sets you apart from the rest. 

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Email Marketing

If you are looking to build on your digital marketing strategy, email marketing is a MUST. At 80/20 Digital, our email marketing consultants craft email marketing campaigns that increase conversions and engagement by directly reaching out to your customers to keep them updated on your latest blogs, deals and news.

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Local SEO

Reach local consumers, increase sales and make it to the top of the page on Google with strategic Local SEO!

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SEO Copywriting

Unlock sales and gain top search engine rankings with powerful, persuasive SEO copy.

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Reach customers, drive traffic and increase sales! Dominate your competitors from the top of page 1 on Google. We’ll show you how.

Our 5 Steps For Content Marketing Success

1. Set Goals

The first thing we do is listen. We understand exactly what you want to achieve and by when. Every content marketing plan is tailored, agreed on, and time-bound with clearly defined metrics for success.

2. Analyse Competitors

Understand what your competition has done and then beat them at their own game by creating content that reads better, ranks better, shares better and converts better. We can show you how.

3. Define Audiences

This is the key to your strategy. We’ll segment your market and define your demographics, creating archetypal ‘personas’ that represent the different customer types in your target audience. Then we’ll define the content pillars strategy using a series of blogs, infographics, images, web content or videos, building loyalty for your brand and paving the way for sales conversion.

4. Cut Clutter

If you’ve got a lot of content already, we’ll review it and show you what’s really working and what isn’t. We keep what works, and improve or remove what doesn’t. Every piece of content must count.

5. Amplify Content

When content marketing works, it really works. The key to even greater success is to take the highest performing content and amplify it across your marketing channels like social media, blogs, e-DM’s and search engine rankings. 

How SEO Works With Content Marketing

Every day, more and more people are using search engines and social media to search for content and socialise on the web. In order for your business to succeed, you need to drive these people to your website. But how? Let 80/20 Digital help you.

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What Our Clients Say

Melbourne's Trusted Content Marketing Specialists

Our digital marketing agency specialises in helping business owners from service-based businesses to achieve their marketing goals. We do this through high-performance lead generation websites, best practice SEO, high-quality content marketing, social media and Google Ads Pay Per Click advertising. Ready to take your lead generation to the next level? Enquire now. Success is just a phone call away.

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Our Content Marketing Process

When it comes to developing a rock-solid content marketing strategy that turns browsers into buyers, we follow a three-step process: attract, engage and convert. It sounds simple – and it is – if you know how. At 80/20 Digital, we bring years of expertise in creating effective, purposeful content that engages audiences, ranks on search engines, builds brand affinity, shares on social media and paves the way for faster sales conversion. 


We analyse your audience and generate content designed specifically to reach your potential customers.


We develop a content strategy that is relevant, targeted and informative to optimise engagement and interaction.


We craft content that ranks on the first page on Google so you can begin converting browers into buyers.

Book Your Free Strategy Session With A Content Marketing Expert

Colm MacGowan

Owner & Founder

    Small To Medium Businesses We’ve Worked With

    Content That Drives Real Results

    Meet The Content Marketing Team

    Boost your bottom line with a custom content marketing strategy that builds connections with your customers, not just through the products and services you sell, but also through the stories you tell.

    Colm MacGowan
    Owner & Founder
    Abbey Faulkner
    Content & SEO Specialist
    Hayley Tantau
    Copywriter & Social Media

    Content Marketing FAQs

    Do I need a content strategy for my business?

    If you want to grow your business online, then the answer is YES. A content marketing strategy is crucial because it helps increase brand visibility through SEO, engage with your target audience, and generate leads through valuable content. By consistently sharing helpful information, addressing customer needs, and demonstrating expertise, you can build trust and loyalty while also improving your search engine rankings. Compared to traditional advertising, content marketing is often more cost-effective and can establish your business as an authority in the industry. Ultimately, it educates customers, helps them make informed decisions, and drives growth and revenue for your business.

    Content marketing plays a pivotal role in shaping your brand’s online presence by creating valuable, relevant, and consistent content that will make your website rank on search engines, get shared on social media and position you as a leader. This not only establishes your expertise in the industry but also fosters trust among your audience. At 80/20 Digital, we specialise in crafting compelling content strategies that not only boost your online visibility but also resonate with your target audience, driving engagement and conversions.

    Different audiences respond to various content formats. Our content marketing services at 80/20 Digital encompass a diverse range, from creating search engine optimsed content for your website like service pages, case studies, FAQs and blog posts, to organic social media and email marketing. We tailor our approach to your specific audience and industry, ensuring that every piece of content engages your audience and aligns seamlessly with your brand.

    Content marketing is a powerful lead generation tool when strategically implemented. Our team at 80/20 Digital focuses on creating content that addresses your audience’s pain points and provides solutions. By optimising for search engines and employing lead magnets, we drive organic traffic and convert visitors into leads. Choose 80/20 Digital for a lead-focused content marketing strategy that fuels your sales funnel and drives measurable results.

    80/20 Digital stands out in the world of content marketing through our commitment to quality, creativity, and strategic impact. Our team of content experts not only crafts engaging and shareable content but also ensures that each piece aligns with your brand’s overarching goals. Choose 80/20 Digital for content that not only resonates with your audience but also elevates your brand’s online presence, establishing you as a leader in your industry.

    Digital Marketing Case Studies

    For over a decade, we have worked with small to medium businesses throughout Australia, and indeed, further afield in the US, Canada, the UK and Ireland. Our lead generation experts have helped our clients generate millions of dollars in revenue and achieve their business goals. We specialise in helping service-based businesses typically based in professional services, health and the commercial and industrial space. Check out some of the work we have done by scrolling through the digital marketing case studies on the right.

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    Convert Browsers Into Buyers With 80/20 Digital's Content Marketing