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Results-Driven Marketing

Results-Driven Marketing


Australia’s premier commercial display cabinet manufacturer, Showfront offers stylish, durable, custom display cabinets and unbeatable value for money. 100% Australian-made, Showfront has over 30 years of experience and expertise in providing tailored solutions to Retailers, Museums, Schools and Collectors.


Page 1 Rankings on Google


YOY Revenue


Sales Conversion Rate

SEO | Google Ads Pay Per Click | Website Development | Social Media | Content | Email Marketing

Showfront is Australia’s leading commercial display cabinet manufacturer and services its key markets of Retailers, School, Museums and Collectors nation-wide. Showfront enjoys an outstanding reputation for premium Australian-made quality and excellent value for money. 80/20 Digital were first introduced to Showfront back in 2010 and we’re delighted to say that we have been able to achieve some outstanding results together. While Showfront dominates the display cabinet market now with over 1,000 page one rankings on Google, it wasn’t always the case. Back in 2010, we had to start at the very beginning: by reinventing the brand. 


Our first port of call was to create a new brand strategy: define the target audience, how we would solve problems and articulate clearly defined value propositions. We amalgamated four websites into one, to create a more streamlined user experience (UX) and customer-centric brand. Applying the 80/20 rule, a new ecommerce website was developed targeting the most highly profitable keyphrases and a highly nuanced content strategy was developed to target not just the primary profit-driving keyphrases, but thousands of long tail keyphrases as well. Google Ads pay per click advertising, social media and email marketing were added to the marketing mix as were three additional online stores for Schools, Museums and Collectors within the same domain.     

Our Approach

As always at 80/20 Digital, we started with in-depth consultations with the stakeholders through our bespoke Marketing & Brand Strategy Audit. Following thorough analysis of the competitive landscape, we applied the 80/20 Rule to our keyphrase research and forensic technical SEO analysis. The results were immediate. Notably, our approach has strategically diversified Showfront’s market presence, reducing reliance on traditional retail avenues. These achievements collectively contribute to Showfront’s industry domination for custom display cabinets.


Over the past decade, we have achieved record-breaking traffic and revenue for Showfront. Surpassing 250,000 page views in a single year. Our strategic SEO efforts have secured over 1,000 page 1 rankings  and over 400 top 3 rankings for highly competitive keyphrases. Our lead generation campaign through Google Ads PPC, email marketing and SEO generates in excess of 1,400 phone enquiries per annum, boasting an impressive 80% sales conversion rate. These achievements have collectively helped Showfront to dominate the display cabinet industry. We were delighted to receive a Platinum Award for SEO at the International 2024 AVA Digital Marketing Awards. 

Join the Success

We're busy. We're busier than we've ever been since working with 80/20. We reach a far greater market than we thought we ever would. It's just fantastic! We are working when we're not working. I think that without our website, and the way we approach and do things, I could probably almost guarantee we wouldn't be here, and that's a lot to do with 80/20. Because it just works!"

What Our Clients Say

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Digital Marketing Case Studies

For over a decade, we have worked with small to medium businesses throughout Australia, and indeed, further afield in the US, Canada, the UK and Ireland. Our lead generation experts have helped our clients generate millions of dollars in revenue and achieve their business goals. We specialise in helping service-based businesses typically based in professional services, health and the commercial and industrial space. Check out some of the work we have done by scrolling through the digital marketing case studies on the right.

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Millions of dollars in revenue generated for hundreds of clients. Check out some of the work we have done by scrolling through the case studies on the right.

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Acheive Online Success With 80/20 Digital