SEO 
PPC 
Social Media 
Email Marketing 
Content 
PCR Accounting & Advisory provides accounting and financial advisory to entrepreneurs of small to medium business owners in Melbourne, regional Victoria and beyond. Specialists in asset protection and business growth, PCR abide by the mantra: “We help clients live for today, save for tomorrow, and protect in between”, and deep-rooted values of ethical collaboration, courage, and community improvement.
PCR Accounting & Advisory provides accounting and financial advisory to entrepreneurs of small to medium business owners in Melbourne, regional Victoria and beyond. Specialists in asset protection and business growth, PCR abide by the mantra: “We help clients live for today, save for tomorrow, and protect in between”, and deep-rooted values of ethical collaboration, courage, and community improvement.
+844%
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When Peter Marmara-Stewart, Managing Director of PCR Accounting & Advisory, got in touch to ask us about lead generation for his business, we knew exactly what to do. Peter had taken over an existing business, Preston, Coe & Ring, but the brand was tired and it was struggling to get new enquiries. The website was poorly designed and didn’t speak to the target audience; entrepreneurs looking to start, grow or exit their businesses profitably. That’s where 80/20 Digital came in – it was time to take Peter’s business in a bold new direction.
Strategy
We began by reinventing the brand, changing the name and domain to PCR Accounting & Advisory. We created bold brand positioning; “Financial Engineering for Entrepreneurs”, that would speak directly to the target audience. PCR operates at a much higher level than a typical shopping strip suburban accounting firm, so we encouraged our client to shoot authentic photos and video for the site, to show the people behind the brand. Finally, we developed a website design that would provide the perfect vehicle for a robust SEO and content strategy that would target the most relevant, high-volume keyphrases on Google.
Our Approach
Ranking on Google means developing fresh, compelling, uniquely written content that solves problems for the target audience. Our content was supported by relevant value propositions and strong calls to action, including a sticky header and enquiry forms on every page. The content was then repurposed for additional digital marketing channels, including social media and email marketing, effectively communicating the company’s value to new and existing clients. Further, we optimised the site for mobile and lightning fast loading speeds, just the way Google likes it! The outcome was a transformed brand with a measurable lead generation program, aligning with the client’s goals.
Results
PCR Accounting & Advisory have DOUBLED the size of their business since engagement with 80/20 Digital began and ROI runs to well in excess of 844%. PCR ranks for over 130 highly competitive, commercially desirable keyphrases on Page 1 of Google. Most importantly, Peter now has a brand he can be proud of; that demonstrates his value and values, plus a reliable, predictable, profitable, flow of enquiries so he can plan his business and take it to the next level.
Join The Success
If you want to grow your business and have a clear and defined brand that attracts the clients you want, I couldn't recommend the team at 80/20 Digital more.
Digital Marketing Case Studies
For over a decade, we have worked with small to medium businesses throughout Australia, and indeed, further afield in the US, Canada, the UK and Ireland. Our lead generation experts have helped our clients generate millions of dollars in revenue and achieve their business goals. We specialise in helping service-based businesses typically based in professional services, health and the B2B commercial and industrial space. Check out some of the work we have done by scrolling through the digital marketing case studies on the right.
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