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Results-Driven Marketing

Results-Driven Marketing

High Level Renovations

High Level Renovations is a specialist home renovations and extensions builder. Based in Frankston, High Level has developed a reputation for top class renovation work at the premium end of the market, servicing the inner eastern and Bayside suburbs of Melbourne and the Mornington Peninsula.

+120%

YOY Revenue

Website Design | Content

High Level Renovations has always produced stunning outcomes for their clients, but there was just one problem: their website and branding didn’t quite match the standard they had set for themselves. Back in 2020, the original site was looking a little dated and fell some way short of portraying High Level Renovations the way its owner, Russell Jones, wanted. A new website and logo were called for that would elevate the High Level Renovations website to a befitting standard and convey the quality of craftsmanship that the brand deserved.

Strategy

Our strategy was to create a visually stunning website where the quality of the High Level Renovations work would speak for itself. We worked closely with our client, Russell, to identify the very best images available from the photoshoots he had commissioned of High Level’s very best work and presented these in lightbox galleries and Projects pages. We encouraged our client to redesign the logo and provided the tagline ‘Love the Home You Live In’. We also rewrote the entire website using headlines and copy that we felt would speak directly to the hearts of High Level’s target audience.

Our Approach

Starting, as always, with our Marketing & Brand Audit, we identified the exact target audience Russell wanted to reach: their location, their emotional drivers, the outcomes they wished to achieve and the conversion signals through the website. We built the navigation menu and home page around the key services High Level offered: full home renovations, and extensions including kitchens and bathrooms. The project was managed through regular meetings over Zoom to keep track of progress. We used file sharing apps to ensure both teams could work efficiently during the build.

Results

The result was a beautiful website that Russel could be proud of. The website itself is befitting of the outstanding craftsmanship that High Level Renovations bring to every project. We were delighted with the project but most importantly, the revised branding and new website enabled Russell to more than double revenue for High level Renovations in the space of a year!

Join the Success

“Our company engaged 80/20 digital to do a brand audit and rebuild our companies new website . We found 80/20 to be outstanding in all areas from our initial meeting all the way through to handover. They more than met our expectations and from someone who manages large projects for a living, I was very impressed with the project management skills from the 80/20 team. We have no hesitation in recommending them to anyone and we will certainly be working with them in the future.”

What Our Clients Say

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Digital Marketing Case Studies

For over a decade, we have worked with small to medium businesses throughout Australia, and indeed, further afield in the US, Canada, the UK and Ireland. Our lead generation experts have helped our clients generate millions of dollars in revenue and achieve their business goals. We specialise in helping service-based businesses typically based in professional services, health and the commercial and industrial space. Check out some of the work we have done by scrolling through the digital marketing case studies on the right.

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