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Named ‘Best Legal Firm’ multiple times by the National Online Retail Association, Gladwin Legal offers specialised and pragmatic commercial legal advice to B2C and B2B clients in the retail industry. The team at Gladwin Legal keep their clients protected with expert guidance and cost-effective solutions while embodying values of community support and work-life balance.
Named ‘Best Legal Firm’ multiple times by the National Online Retail Association, Gladwin Legal offers specialised and pragmatic commercial legal advice to B2C and B2B clients in the retail industry. The team at Gladwin Legal keep their clients protected with expert guidance and cost-effective solutions while embodying values of community support and work-life balance.
+400%
+566%
+63%
Branding | Strategy | Website Design | Google Ads PPC | SEO
Principal of Gladwin Legal, Rosalyn Gladwin, approached 80/20 Digital several years ago with ambitious targets to grow. Rosalyn had successfully carved out a niche in commercial law by focusing on retailers and wanted to take her business to the next level with a lead generation program that would enable her to grow Gladwin Legal profitably, predictably and sustainably. Despite winning several NORA awards, the website and branding just weren’t doing Gladwin Legal justice, and we knew a successful lead generation program could only be achieved with a high-performance website that looked the part. It was time for a rebrand!
Strategy
We began by redesigning the logo and website UX with a completely modernised look and feel. This was a significant differentiator from the rather stuffy, city-suit approach of traditional law firms. Gladwin Legal operated differently, primarily in the ecommerce space, and the new brand strategy needed to reflect Rosalyn’s values and approach but also speak to the target audience. We developed a comprehensive Google Ads, Google Business Profile and SEO strategy that would ensure Gladwin Legal competed on search engines in the key metro markets of Melbourne, Sydney and Brisbane.
Our Approach
A digital marketer’s first job is to understand the client’s business. That’s why we always begin with our bespoke Marketing & Brand Audit. We asked Rosalyn to explain her objectives, pinpoint competitors and dove deep into what sets her business apart. We recommended a photoshoot and video to showcase the people behind the Gladwin Legal brand, helping our client create effectively differentiated service packages. We also benchmarked our strategy against several key competitors to ensure we could compete effectively on search engines, both in Google Ads and in organic rankings.
Results
Our lead generation campaign for Gladwin Legal was a success from the get go. Over the years, the campaigns have continued to evolve, always yielded triple digital ROI, double digit enquiry rates from Google ads and the establishment of hundreds of top search engine rankings for Gladwin Legal’s most profitable keyphrases in organic rankings. Most importantly, Gladwin Legal now has a successful lead generation system in place to help the business grow profitably and predictably and go to the next level without ever worrying where the next customer will come from.
Our lead generation campaign for Gladwin Legal was a success from the get go. Over the years, the campaigns have continued to evolve, yielding over 400% ROI, double digit enquiry rates from Google ads and the establishment of hundreds of top search engine rankings for Gladwin Legal’s most profitable keyphrases in organic rankings. Most importantly, Gladwin Legal now has a successful lead generation system in place to help the business grow profitably and predictably and go to the next level without ever worrying where the next customer will come from.
Join The Success
The growth and change within the business has just been astronomical, in terms of where were 4 or 5 years ago when we started using 80/20, compared to where we are now.
Digital Marketing Case Studies
For over a decade, we have worked with small to medium businesses throughout Australia, and indeed, further afield in the US, Canada, the UK and Ireland. Our lead generation experts have helped our clients generate millions of dollars in revenue and achieve their business goals. We specialise in helping service-based businesses typically based in professional services, health and the B2B commercial and industrial space. Check out some of the work we have done by scrolling through the digital marketing case studies on the right.
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