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Awarded REIV Buyers Agent of the Year in 2022, 2023 and 2024. Tonya Davidson of Davidson Property Advocates is one of the most notable names in Melbourne real estate. Davidson Property Advocates offer a highly professional, considered, discreet and trustworthy approach to property buying in Melbourne and the Mornington Peninsula.
Awarded REIV Buyers Agent of the Year in 2022, 2023 and 2024. Tonya Davidson of Davidson Property Advocates is one of the most notable names in Melbourne real estate. Davidson Property Advocates offer a highly professional, considered, discreet and trustworthy approach to property buying in Melbourne and the Mornington Peninsula.
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Tonya Davidson, Owner of Davidson Property Advocates, approached us several years ago to seek assistance with lead generation for her buyers advocate business. Following in-depth consultations with the client, we felt that our values of integrity, transparency, professionalism and results were perfectly aligned and so it turned out to be. Our collaboration with Tonya has yielded outstanding returns from digital marketing, enabling Tonya to grow her multi-award-winning business and add additional staff to her team.
Strategy
Firstly, we revised the website UX for lead generation with a conversion rate optimisation plan. We then conducted keyphrase research to seek out the top 20% of highly searched keyphrases on Google that would yield 80% of enquiries. Next we built targeted, SEO-optimised landing pages for increased online visibility and sales conversion. Additionally, we optimised Google Maps and implemented a scalable campaign that combined Google Ads Pay Per Click Search & Display campaigns plus SEO to maximise return on investment; a comprehensive search marketing solution to facilitate ambitious business growth.
Approach
Our data-driven strategy was optimised to target high net income earners in the wealthy, inner south and eastern suburbs of Melbourne and Mornington. Targeting the right customer is key to all successful marketing and this campaign was no different. We infused the ads, website copy and landing pages with high trust signals and strong calls to action that had been proven to resonate with the target audience. We also ensured the Davidson brand was kept highly visible and fore of mind for active searchers, given the long buying cycle for real estate.
Results
The campaign yielded immediate results for our client. Having laid the foundations of success in our first year, the Davidson Property Advocates’ digital marketing campaign has gone from strength to strength ever since. Most importantly, Davidson Property Advocates now has a sustainable, profitable, predictable, flow of enquiries to grow their business. With 100+ page 1 rankings, double digital conversion rates and growing YOY returns of over 500%, we are delighted the campaign has been such a huge success.
Join The Success
I've been dealing with 80/20 Digital for several years now. I find the service to be extremely professional, communicative and the team has a significant depth of knowledge in website design, SEO and Google Ads. The advice has been well thought out, on point, and the results have been terrific for my buyer's agent business.
Digital Marketing Case Studies
For over a decade, we have worked with small to medium businesses throughout Australia, and indeed, further afield in the US, Canada, the UK and Ireland. Our lead generation experts have helped our clients generate millions of dollars in revenue and achieve their business goals. We specialise in helping service-based businesses typically based in professional services, health and the B2B commercial and industrial space. Check out some of the work we have done by scrolling through the digital marketing case studies on the right.
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