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Results-Driven Marketing

Results-Driven Marketing

Betta Fire Protection

Offering comprehensive fire protection services for commercial, industrial, and residential properties, ensuring the highest level of service.


Return On Investment


YOY Sales Revenue

6 Time

International Award Winner

SEO | Google Ads Pay Per Click | Content | Organic Social | Email Marketing | Web Design

Betta Fire Protection is a Sydney-based fire protection company with a 40-year history. Despite its outstanding reputation for top class service and its values-based approach, Betta Fire Protection’s digital marketing had fallen behind. When 80/20 Digital got the call from MD, Rob Newcombe, to revitalise the marketing strategy and drive revenue through lead generation, we were only too happy to help. As always with great marketing, we started with the brand.


Following a series of in-depth consultations, we devised a revised brand strategy and logo to appeal to the key target audience of Business Owners, Landlords and Strata Managers in the metro Sydney area and surrounding regions. We leveraged Betta Fire Protections immense credibility with trust signals throughout the revised website UX and highlighted Betta Fire Protection’s customer-centric approach with in-situ photos of staff in the field. The revised brand positioning included the tagline ‘Compliance You Can Trust’ and the web content reiterated the ethical approach of Betta Fire Protection.

Our Approach

Furter to creating the new branding and website, our next step was to introduce a lead generation program to drive website traffic, revenue and profits. Focussing on the 80/20 rule, we researched and targeted the most profitable keyphrase that would drive sales through Google Ads Pay Per Click Advertising and SEO. A content marketing strategy was adopted to target long tail keyphrases through SEO; a authoritative blog to establish Rob as a leader in the industry; email marketing to reach existing customers and and organic social media build community around the brand.     


The new branding, website and marketing strategy yielded immediate results. SEO and Google Ads have been extremely effective for lead generation. Following several successive years of increased revenue, Betta Fire Protection achieved its best ever year in fyr 2023 with an increase of 33% in YOY revenue. 80/20 Digital was also delighted to win three international Gold awards at the AVA Digital Marketing Awards for this campaign.            

Join the Success

Marketing and sales has always been a challenge for us, but with 80/20 Digital on board, it has all been made simple. Colm has now become a vital member of our team and we have started to see results almost over night. Thank you, to Colm and the team!

What Our Clients Say

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Millions of dollars in revenue generated for hundreds of clients. Check out some of the work we have done by scrolling through the case studies on the right.

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Digital Marketing Case Studies

For over a decade, we have worked with small to medium businesses throughout Australia, and indeed, further afield in the US, Canada, the UK and Ireland. Our lead generation experts have helped our clients generate millions of dollars in revenue and achieve their business goals. We specialise in helping service-based businesses typically based in professional services, health and the commercial and industrial space. Check out some of the work we have done by scrolling through the digital marketing case studies on the right.

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Take Your Online Marketing To The Next Level With 80/20 Digital