SEO 
PPC 
Social Media 
Email Marketing 
Content 
Ascoat is the premier provider of industrial and commercial epoxy and resin flooring in Victoria. Specialising in polyurethane cement flooring, chemical and food-safe flooring, non-slip surfaces, and electrostatic discharge (ESD) flooring, Ascoat delivers practical and innovative solutions suited for heavy-duty applications and high-risk environments.
Ascoat is the premier provider of industrial and commercial epoxy and resin flooring in Victoria. Specialising in polyurethane cement flooring, chemical and food-safe flooring, non-slip surfaces, and electrostatic discharge (ESD) flooring, Ascoat delivers practical and innovative solutions suited for heavy-duty applications and high-risk environments.
+525%
+82
+9.5%
Brand Strategy | SEO | Web Design | Content | Google Ads PPC
Despite its excellent reputation and 30 years of expertise, Ascoat’s brand and website had become somewhat outdated and in need of a revamp. Technical Manager, Arthur Karayannis, engaged 80/20 Digital to rejuvenate the brand and embark on a lead generation campaign that would consolidate Ascoat as the industry leader and take its marketing to the next level.
Strategy
Our strategy was to play to Ascoat’s strengths as a specialist provider of industrial flooring with technical expertise that competitors simply could not match. In close consultation with our client, we redesigned a logo, style guide and website with a top class UX, underpinned by keyphrase research that would drive the Google Ads and SEO strategy. We emphasised the use of authentic, in situ photos and videos to demonstrate Ascoat’s value. We also highlighted testimonials and unique selling points throughout the website.
Our Approach
As always, our approach began with a Marketing & Brand Audit that would help us to understand the competitive environment, Ascoat’s brand values, and key points of difference. We consulted closely with our client to ensure messaging was on point and introduced new headlines and taglines that would encapsulate the brand and resonate with customers. Finally, we built tailored landing pages and optimised the website content for lead generation and SEO with a best-in-class UX to ensure website visitors would enquire straight off the page.
Results
Ascoat covered the entire costs of their marketing strategy for the year within a matter of months! Over the course of the financial year, Ascoat had achieved a 525% return on investment with 43 keyphrases in the top 3 on Google and 82 in the top 10. The powerful combination of SEO and Google Ads PPC ensured that the brand was visible and competing well in a highly competitive landscape. Feedback about the new website has been excellent, as it continues to resonate extremely well with new and existing clients alike.
Ascoat covered the entire costs of their marketing strategy for the year within a matter of months! Over the course of the financial year, Ascoat had achieved a 525% return on investment with 43 keyphrases in the top 3 on Google and 82 in the top 10. The powerful combination of SEO and Google Ads PPC ensured that the brand was visible and competing well in a highly competitive landscape. This client secured an outstanding ROI of 525% from their digital marketing program and picked up a Platinum and Silver in the B2B category at the international 2024 Summit Marketing Effectiveness and Muse Creative awards.
Join The Success
“Colm and his team have assisted us invaluably on our new digital journey, from overhauling our branding and building us a shiny new website that exceeded our expectations. They really took the time to understand the nuances of our industry, which matters in our technical industry and this makes all the difference in the effectiveness of our website. We’re excited to partner with our new digital buddies as we embark on our digital marketing journey together.”
Digital Marketing Case Studies
For over a decade, we have worked with small to medium businesses throughout Australia, and indeed, further afield in the US, Canada, the UK and Ireland. Our lead generation experts have helped our clients generate millions of dollars in revenue and achieve their business goals. We specialise in helping service-based businesses typically based in professional services, health and the B2B commercial and industrial space. Check out some of the work we have done by scrolling through the digital marketing case studies on the right.
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