SEO 
PPC 
Social Media 
Email Marketing 
Content 
Ace Sports Clinic is as a world-class sports medicine clinic passionate about empowering freedom of movement. Ace’s mission is to inspire high performance while improving your overall health and wellbeing through positive and personalised care in a full-service and collaborative environment. Offering physiotherapy, osteopathy, exercise physiology, dry needling and sports massage, Ace has built a reputation for being the go-to sports clinic in Canada and Australia.
Ace Sports Clinic is as a world-class sports medicine clinic passionate about empowering freedom of movement. Ace’s mission is to inspire high performance while improving your overall health and wellbeing through positive and personalised care in a full-service and collaborative environment. Offering physiotherapy, osteopathy, exercise physiology, dry needling and sports massage, Ace has built a reputation for being the go-to sports clinic in Canada and Australia.
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SEO | UX & CRO | Content | Google Ads PPC
With locations in Malvern, Australia and Toronto, Canada, Ace Sports Clinic came to us with a multitude of digital marketing issues that needed to be rectified, not least identical content on both websites, which had caused ranking problems on Google. Prior to approaching 80/20 Digital, owner and founder, Luke Fuller, had tried SEO & PPC with several providers but with little success. Having worked with elite athletes like Roger Federer and Rafael Nadal, Luke needed a high-performance led gen website that would keep up with his high-performing clinic. We took the time to understand his business and devised a tailored marketing and lead generation program featuring SEO, PPC, content marketing and UX design to take his business to the next level in both locations.
Strategy
Our strategy for Ace Sports Clinic was centered on highlighting the world-class clinic, elite athletes and events Ace has supported and the high-caliber team Ace employs. As Always at 80/20 Digital, we began with an in-depth marketing and brand strategy to refine Ace’s brand positioning, identify the target audience, evaluate competitors and evaluate marketing channels. We uncovered key issues like the outdated website user experience and the challenges of maintaining two websites for Australia and Canada that would avoid duplicate content issues. Finally, we implemented an effective solution that adequately support the clinic but wouldn’t break the bank.
Our Approach
First, we redeveloped the websites. We used strategic insights about the clinic’s target audience and intelligence about competitors to inform the website UX and SEO strategy. The duplicate content issue was addressed by developing two entirely different designs for Malvern and Toronto that would still honour the Ace brand guidelines. We optimised the website structure and technical performance and ensured Ace retained a prominent position in local search rankings with Google Business Profile and local directory optimisation.
Enhanced photography, videography, and brand messaging were incorporated to resonate with website visitors, while conversion-focused updates like sticky headers and enquiry forms on all pages were also added. We also developed targeted, keyword-optimised content and PPC landing pages for optimal Google Ads results. Monthly reporting and collaboration ensured a sustained focus on achieving measurable outcomes.
Results
Ace Sports Clinic secured over 460 new clients acquired from SEO and PPC campaigns across Australia and Canada in the space of 12 months, which resulted in annual ROI of 329%. Organic search rankings improved significantly, with 60 Top 10 rankings in Canada and 73 in Australia (both of which continue on an upward trajectory). The clinic also secured numerous top 3 positions in search results, further solidifying its online visibility. We increased total conversions (enquiries) from Google Ads by over 94% and increased the conversion rate by over 43% to maintain an average of just over 13% across all campaigns. In the same timeframe, we reduced the cost per enquiry by over 27%. Most importantly, Luke now has confidence in his digital marketing and can focus on taking his business to the next level.
Join The Success
“Colm and the team at 80/20 Digital have helped our clinics stand out from the crowd with their results-focused digital marketing and website improvements. Prior to finding Colm and the team it felt like we were throwing money away with previous digital marketing agencies. Now we have clear metrics that show us how our Google Ads and SEO are working and the improvements in our leads and results has been remarkable. The 80/20 Digital team treat your business like their own, take pride in their work and really want you to succeed through increased visibility and the number 1 position on google. We look forward to a long partnership with 80/20. Thank you.”
Digital Marketing Case Studies
For over a decade, we have worked with small to medium businesses throughout Australia, and indeed, further afield in the US, Canada, the UK and Ireland. Our lead generation experts have helped our clients generate millions of dollars in revenue and achieve their business goals. We specialise in helping service-based businesses typically based in professional services, health and the B2B commercial and industrial space. Check out some of the work we have done by scrolling through the digital marketing case studies on the right.
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