Blogs. It’s that annoying word you probably hear us babble on about all the time, but trust us when we say these are something your marketing strategy shouldn’t be without. It’s worth mentioning that blogs can – and should – be written for different purposes. Now, you might be wondering: “What’s the big deal? Isn’t writing a blog the same, no matter where it’s posted?” Well, not quite.
Perhaps the best place to start is by pointing out why you should write blogs in the first place.
When it comes to blogging for SEO, the primary goal is to improve your website’s visibility in search engine results. You want to attract organic traffic by targeting specific keywords and providing valuable content.
On the other hand, blogging for social media is all about engaging and connecting with your audience. The focus here is on crafting attention-grabbing, shareable content that sparks conversations, gets likes, and builds brand loyalty.
Content & Style: Tailor your words for different platforms
Writing for SEO calls for a strategic approach. You want to create long-form, informative content that satisfies the searchers’ intent. Think comprehensive guides, tutorials, or in-depth analysis. keywords are the secret sauce of SEO-focused blogging; you want to identify words or phrases that people type into search engines to find content like yours. With SEO blogging, you need to strategically sprinkle these keywords throughout your blog post to boost its visibility in search results. It’s important to incorporate relevant keywords naturally, as, above all, you want to prioritise delivering value to your readers.
Meanwhile, when it’s time to rock the social media scene, the game changes. Keywords are no longer the focus, instead, ‘snackable’ content is the name of the game here. Grab attention with catchy headlines, vibrant visuals, and bite-sized chunks of information. Be witty, creative, and relatable. Your goal is to stop the endless scrolling and make your audience hit that share button!
Structure and Formatting: Make it visually appealing
SEO blogs thrive on structure and organisation. Use headings, subheadings, and bullet points to break down your content into digestible pieces. Don’t forget to optimise your meta tags, URLs, and alt image tags to make search engines swoon! Not sure how to do that? No worries, we can do it for you!
The very essence of social media is aesthetics and interaction, so make sure to incorporate eye-catching images, videos, and infographics to capture attention. Keep paragraphs short and snappy, and make use of emojis and hashtags to add some personality. Remember, you’re trying to stand out in a sea of click-baiting content.
Linking vs Shareability: Connecting the dots
Internal and external linking is key in blogs for SEO. By including links to reputable sources, relevant articles, and your own website, you can improve your blog’s credibility and rank higher in search results by positioning your business as an authoritative source and providing additional value to readers. This, in turn enhances lead generation opportunities while also helping search engines understand the context and relevance of your content.
Keywords are not as critical in blogs for social media. Instead, it’s all about building relationships, which is why creating content for maximum shareability is crucial. Share links to your blog posts on your social platforms to drive traffic back to your website. Encourage engagement by asking questions and inviting comments. It’s a great way to spark conversations and foster a sense of community!
Timing and Consistency: When and where matters
SEO blogging requires a steady rhythm. Search engines reward fresh and consistent content, so aim to publish blogs on a regular schedule. This helps build your website’s authority over time and signals to search engines that you’re a reliable source of information.
Social media blogging thrives on timeliness and relevance. Stay on top of trending topics, industry news, and current events to create content that aligns with your audience’s interests. Being agile and adaptable in this fast-paced environment will help you ride the social media wave.
So, what’s the verdict?
Both SEO blogging and social media blogging play crucial roles in your digital marketing strategy. SEO focuses on long-term, ever-green organic traffic, while social media harnesses the power of immediate engagement. To maximise your online presence, don’t see it as blogs for SEO vs social media, strive for a healthy blend of both.
If you need some help getting your SEO and social media blog strategy started, give us a call on 03 9042 0714 and see how our content specialists can help you!
80/20 Digital's Content & SEO Specialist, Abbey Faulkner is dedicated to staying on top of industry trends and putting her creativity to good use for her clients. She combines her expertise in media and writing to boost rankings, improve brand awareness, increase engagement and generate leads across clients' websites, email marketing and social media.