Social Media Marketing Services


Increase traffic, reach potential customers and engage your audience. 

Devised, researched and written to engage users on social media while obtaining top search engine rankings, blog writing is the cornerstone of any successful content marketing strategy. Following our ‘ever found, ever shared’ philosophy, our blog content is optimised to outrank and outperform anything your competition has done. 

We set the tone by identifying a voice and style that will resonate with the target audience and write informative blogs in a variety of styles to solve problems and promote your brand. 

Not only will our ghost-written blog content position you as an industry expert, it will also attract invaluable, free, organic, editorially-given links from webmasters across the web - the type of links Google wants you to attract – and you’ll be rewarded with top SEO rankings on search engines that will attract, engage and convert visitors ongoing from the top of page one.

5 Reasons Why Blog Writing is a Content Marketing Must

  1. Be the expert voice
  2. Build your brand
  3. Expand your SEO strategy
  4. Create shareable content
  5. Generate leads

No matter what your industry, you should aim to be a leader in your field and blogs provide a platform to do this.

Say goodbye to bland content!

While blog posts are designed to be informative, they don’t have to be boring. Our content writers create blogs that are as interesting and insightful for readers and present your brand as an industry leader.

Your blogs should be conversational; the tone is key as it influences the perception of your brand.

As a highly-regarded digital content marketing agency in Melbourne, our blog writing specialists can:

  • Spark conversation and engage your target audience
  • Increase website traffic
  • Create fresh content
  • Improve page ranking and SEO performance
  • Generate more leads
  • Boost brand awareness
  • Maximise conversions and ROI

Boost your Bottom Line with 80/20 Digital’s Blogging Services

How does blogging work?

Blogging works by targeting longtail keyphrases that you otherwise couldn’t in your website copy alone. This means you rank for more keywords, appear in more searches, get more clicks and ultimately, more conversions. 

While the humble travel blog, film review and food critique are seen often synonymous with blogging, all kinds of businesses are getting on board with writing their own blogs, and for good reason. Blogging for your business is a simple, yet strategic way to engage readers and direct them to the 'money pages' of your website.


Through snappy headlines, exciting content, a purposeful tone and strong Calls to Action, we can help you achieve the best results for your blogs.

As with all of our processes, we follow blog writing best practices. This includes:

  • Consulting with our clients to understand their goals
  • Writing with purpose, not for the sake of it
  • Understanding the search intent of users
  • Identifying relevant, poignant and important topics
  • Researching appropriate SEO keyphrases for improved page ranking
  • Highlighting thought leaders and experts within your company and industry
  • Linking to ‘money pages’ and applicable sources for more conversions 

Tell us about your project

Contact 80/20 Digital today and ask us about tailoring a content strategy to your SME business.

Please let us know in the "Details" field the best time to contact you.