Increase traffic, reach potential customers and engage your audience.
Devised, researched and written to engage users on social media while obtaining top search engine rankings, blog writing is the cornerstone of any successful content marketing strategy. Following our ‘ever found, ever shared’ philosophy, our blog content is optimised to outrank and outperform anything your competition has done.
We set the tone by identifying a voice and style that will resonate with the target audience and write informative blogs in a variety of styles to solve problems and promote your brand.
Not only will our ghost-written blog content position you as an industry expert, it will also attract invaluable, free, organic, editorially-given links from webmasters across the web - the type of links Google wants you to attract – and you’ll be rewarded with top SEO rankings on search engines that will attract, engage and convert visitors ongoing from the top of page one.
5 Reasons Why Blog Writing is a Content Marketing Must
Be the expert voice
Build your brand
Expand your SEO strategy
Create shareable content
No matter what your industry, you should aim to be a leader in your field and blogs provide a platform to do this.
Say goodbye to bland content!
While blog posts are designed to be informative, they don’t have to be boring. Our content writers create blogs that are as interesting and insightful for readers and present your brand as an industry leader.
Your blogs should be conversational; the tone is key as it influences the perception of your brand.
As a highly-regarded digital content marketing agency in Melbourne, our blog writing specialists can:
Spark conversation and engage your target audience
Increase website traffic
Create fresh content
Improve page ranking and SEO performance
Generate more leads
Boost brand awareness
Maximise conversions and ROI
Boost your Bottom Line with 80/20 Digital’s Blogging Services
How does blogging work?
Blogging works by targeting longtail keyphrases that you otherwise couldn’t in your website copy alone. This means you rank for more keywords, appear in more searches, get more clicks and ultimately, more conversions.
While the humble travel blog, film review and food critique are seen often synonymous with blogging, all kinds of businesses are getting on board with writing their own blogs, and for good reason. Blogging for your business is a simple, yet strategic way to engage readers and direct them to the 'money pages' of your website.
Through snappy headlines, exciting content, a purposeful tone and strong Calls to Action, we can help you achieve the best results for your blogs.
As with all of our processes, we follow blog writing best practices. This includes:
Consulting with our clients to understand their goals
Writing with purpose, not for the sake of it
Understanding the search intent of users
Identifying relevant, poignant and important topics
Researching appropriate SEO keyphrases for improved page ranking
Highlighting thought leaders and experts within your company and industry
Linking to ‘money pages’ and applicable sources for more conversions
"80/20 Digital have been looking after our SEO and digital marketing since 2012. When we began our site could hardly be found, but that changed within a few months of working with Colm and his team. We now rank in the top 3 for all the terms that we consider important for our business on Google and many of them we rank number one. It is no small feat as we are small company competing with some of the biggest bed brands in the world as well as some of the largest furniture retailers in Australia. Colm simplifies and demystifies the internet minefield in a way that is understandable and digestible for the lay person, making him a rare commodity in the digital marketing world."
Martin Simon, CEO, Mattress & Pillow Science
"Our company engaged 80/20 digital to do a brand audit and rebuild our companies new website . We found 80/20 to be outstanding in all areas from our initial meeting all the way through to handover. They more than met our expectations and from someone who manages large projects for a living, I was very impressed with the project management skills from the 80/20 team. We have no hesitation in recommending them to anyone and we will certainly be working with them in the future."
Russell Jones, High Level Renovations
Director, Sales & Operations Manager
"We've been with 80/20 for over 10 years now and the results have simply been outstanding. Most importantly, the enquiries we receive are exactly the kind of enquiries that we want. We consider 80/20 to be an integral part of our marketing team."
Sam Makdissi, Showfront
Tell us about your project
Contact 80/20 Digital today and ask us about tailoring a content strategy to your SME business.