Key Takeaways

  • Website hosting plays a critical role in website speed, security, reliability and overall user experience.
  • Fast-loading websites are essential for both SEO performance and customer engagement, particularly in competitive search markets.
  • SiteGround offers WordPress-focused hosting with features designed to improve website performance and stability.
  • Key hosting features such as content delivery networks (CDNs), backups, security tools and local support contribute to a stronger online presence.
  • Reliable hosting can help reduce downtime, improve website management and support long-term business growth.
  • While hosting is important, achieving strong SEO results also requires quality content, technical optimisation and a well-designed website.

So you have a website, but do you know what you should be looking for when choosing website hosting?  “Stable, secure and super-fast” is the answer. 

But how fast should your website hosting be? Loading should take approximately no more than 1.5 seconds, and preferably less than 1 second if you want to outperform your competitors on Google. 

However, fast hosting isn’t all that matters. You also need excellent customer service from your website host. Website hosting is a bit like an insurance policy; you don’t need to get in contact that often, but when you do, it’s often urgent, and that’s when you find out whether the solution you’ve been paying for is worth it.

Enter Siteground.

Over the years, we’ve worked with a considerable number of hosting companies, and we’ve had a very mixed bag of experiences. Mostly we inherit hosting from our client’s previous web developer – generally, this is an IT company that may or may not specialise in hosting at all.  

We get it; it makes sense to have IT support and hosting with one company. It’s a natural conclusion to make. On a more nuanced level, however, we recommend parsing out the solution. Maintain your local IT support with a provider you trust but shift the website hosting to a WordPress specialist that understands how to win a Formula 1 race.

Because we specialise in SEO, we know that top-of-the-page rankings on Google simply demand lightning-fast loading speeds. Like death and taxes, it’s a non-negotiable. 

We recommend Siteground’s Go Geek Package because it provides:

  • priority support 
  • Australian-based servers
  • a Content Delivery Network (CDN) for ultra-fast caching
  • excellent security
  • on-demand backup copies; and
  • the highest tier of resources. 

Of course, there are a few caveats here: some client websites can be image or JavaScript-heavy, and great hosting alone doesn’t guarantee fast loading speeds or top-of-the-page rankings. That’s where 80/20 SEO services come in to optimise your content, code and UX. 

But together, we believe 80/20 SEO and Siteground make for a pretty awesome combination. 

Get in touch today on 0400 677 202 if you’d like us to migrate your WordPress hosting to Siteground or if you’d like to find out more about ranking your website at the top of the page on Google.

 

Frequently Asked Questions

Why is website hosting important for SEO?

Website hosting affects factors such as page speed, uptime and website performance, all of which influence user experience and can impact search engine rankings.

SiteGround is known for its WordPress-focused hosting environment, strong security features, reliable performance, content delivery network integration and responsive support services.

Yes. Website speed is an important ranking factor and can influence how users interact with a website. Faster websites generally provide a better user experience and may perform better in search results.

Important features include fast server performance, reliable uptime, security tools, automated backups, technical support, scalability and compatibility with your website platform.

In many cases, yes. Moving to a higher-quality hosting provider can improve loading speeds, stability and overall website performance, especially if the existing hosting environment is outdated or underpowered.

No. Hosting is only one part of SEO. Strong rankings also depend on website structure, content quality, keyword targeting, technical SEO, backlinks and user experience.

Colm MacGowan is a multi-award-winning digital marketer, growth strategist, and Founder of 80/20 Digital. Specialising in lead generation for service-based businesses, Colm helps brands scale through brand-led, data-driven SEO, AI SEO (AIO/GEO), Google Ads, social media, conversion strategy, and commercially focused digital marketing systems. Over the past three decades, his strategies have generated more than $100 million in revenue for clients across Australia, the UK, Ireland, Canada, and the US.