News, insights and advice from the web development experts.
Search engines serve as the gateway to online information, and it’s a constant fight for the top spot in the search results (SERPs). While keywords, backlinks, and content quality remain vital in the world of search engine optimisation (SEO), there’s another crucial factor that often goes overlooked: website design. We’ve been asked many a time if web design is a
In the ever-evolving world of websites, change is the only constant. Whether you’re redesigning your site, rebranding your business, or even just tweaking your page URLs, it’s crucial to understand the power of 301 redirects. 301 redirects can be confusing, so we’re here to demystify them once and for all so you know when to use them (and when not
We’re going to let you in on a little secret; if you want a successful website, a staging environment is a must. Just like you wouldn’t race a new car without doing a test run, you shouldn’t set changes live on your website until they’ve been successfully applied in a staging environment. Why? Well, if you’ve ever been the victim
Is your website or marketing collateral in need of some sprucing up? Then some fresh company photos could be the answer. But a company photoshoot isn’t just a matter of whipping out a camera and getting anyone to snap a few pics; it requires the same careful consideration and accurate coordination. Nobody likes looking like a goofy potato or an
While it may sound like a motto out of Game of Thrones, this isn’t a fantasy; Google Analytics 4 is coming. When is it happening? As of July 1st this year, Universal Analytics (UA) will become obsolete and Google Analytics 4 (GA4) will be taking over completely. However, come March, Google will begin transitioning clients over automatically. While this
Competition in the digital space has never been greater; from podcasts, videos and blogs to social media, SEO strategies and email marketing, brands are doing whatever it takes to generate leads. It can be incredibly overwhelming to know where to start, so we thought we’d help out by sharing our best tips to start generating leads that boost your bottom
So your website performs well on desktop, but how about mobile? If you’re wondering whether mobile friendliness matters for websites, the answer is 100% YES. If your website doesn’t look good or work properly when viewed from a mobile, then you’re doing your business a massive disservice because you’re most likely losing valuable enquires because of poor user experience (UX)
As digital marketing experts, we are often inundated with questions about domains, but one of the most common questions we get is, ‘should I buy domain names similar to mine?’ The answer is yes. Why? It’s an added layer of protection for your brand online. When you have a website, there are multiple domains available. If you run a business
When it comes to online security, many of us have probably been guilty of being a little bit lackadaisical; from using the same password for the last decade and sharing our logins via email to using really easy passwords like ABC123 or Rockstar10. However, as demonstrated in the recent Optus data breach, it’s more important than ever to keep your
As the famous fairytale goes, Hansel and Gretel left a trail of breadcrumbs behind them as they ventured into the woods so they could find their way out again. While breadcrumbs probably weren’t the best choice, it was a smart tactic. A tactic that is used for the exact same reasons on a well optimised website: to find where you are
We all know how important it is to take our cars for a service. If you don’t, eventually the the car will slow down, seize up and potentially stop functioning altogether. But did you know that WordPress websites are exactly the same? WordPress website maintenance keeps your site secure, running smoothly and loading fast, which ultimately helps maintain your rankings
So you have a website, but do you know what you should be looking for when choosing website hosting? “Stable, secure and super-fast” is the answer. But how fast should your website hosting be? Loading should take approximately no more than 1.5 seconds, and preferably less than 1 second if you want to outperform your competitors on Google. However, fast
Having a high-performance website in the digital era is essentially non-negotiable. But it can be challenging to wrap your head around the ins and outs of building, maintaining and hosting a website. That’s where we come in. As digital marketing experts specialising in SEO and web development, we know what you need (and don’t need) to ensure your website performs well, loads fast,
It’s an important question – could AI be used to generate highly targeted website copy to rank on search engines and save business owners time and money hiring a human copywriter? The short answer is no. Not now, not ever. OK, so let’s not rule out ever. Ever is a long time. Dystopian sci-fi fans will be quick to point
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