• Home
  • PPC
  • Social
        • WHY CHOOSE US
          Who we are and what we do
          OUR PORTFOLIO
          See our work and what clients say
          WHAT OUR CLIENTS SAY

The 80/20 Blog

News, insights and advice from the web development experts.

80/20 discuss the importance of a mobile-friendly website.

Does a Mobile-Friendly Website Matter?

So your website performs well on desktop, but how about mobile? If you’re wondering whether mobile friendliness matters for websites, the answer is 100% YES. If your website doesn’t look good or work properly when viewed from a mobile, then you’re doing your business a massive disservice because you’re most likely losing valuable enquires because of poor user experience (UX)

Continue reading

Buying Website Domains for Brand Protection: Is it Worth it?

As digital marketing experts, we are often inundated with questions about domains, but one of the most common questions we get is, ‘should I buy domain names similar to mine?’ The answer is yes. Why? It’s an added layer of protection for your brand online. When you have a website, there are multiple domains available. If you run a business

Continue reading

Password Security: Why LastPass is the Best Solution

When it comes to online security, many of us have probably been guilty of being a little bit lackadaisical; from using the same password for the last decade and sharing our logins via email to using really easy passwords like ABC123 or Rockstar10. However, as demonstrated in the recent Optus data breach, it’s more important than ever to keep your

Continue reading

Breadcrumbs in Web Design: Why They’re Important for UX & SEO

As the famous fairytale goes, Hansel and Gretel left a trail of breadcrumbs behind them as they ventured into the woods so they could find their way out again. While breadcrumbs probably weren’t the best choice, it was a smart tactic. A tactic that is used for the exact same reasons on a well optimised website: to find where you are

Continue reading

WordPress Web Maintenance: Load Fast & Stay Secure!

We all know how important it is to take our cars for a service. If you don’t, eventually the the car will slow down, seize up and potentially stop functioning altogether. But did you know that WordPress websites are exactly the same? WordPress website maintenance keeps your site secure, running smoothly and loading fast, which ultimately helps maintain your rankings

Continue reading

Why we recommend Siteground Hosting for WordPress

So you have a website, but do you know what you should be looking for when choosing website hosting?  “Stable, secure and super-fast” is the answer.  But how fast should your website hosting be? Loading should take approximately no more than 1.5 seconds, and preferably less than 1 second if you want to outperform your competitors on Google.  However, fast

Continue reading

Dot Au: The Low Down on Australian Domain Names

Having a high-performance website in the digital era is essentially non-negotiable. But it can be challenging to wrap your head around the ins and outs of building, maintaining and hosting a website. That’s where we come in. As digital marketing experts specialising in SEO and web development, we know what you need (and don’t need) to ensure your website performs well, loads fast,

Continue reading
Can Artificial Intelligence Replace Copywriters?

Can Artificial Intelligence Replace Copywriters?

It’s an important question – could AI be used to generate highly targeted website copy to rank on search engines and save business owners time and money hiring a human copywriter? The short answer is no. Not now, not ever. OK, so let’s not rule out ever. Dystopian sci-fi fans will be quick to point out that AI could eventually

Continue reading