• Home
  • Strategy
  • PPC
  • Social
        • WHY CHOOSE US
          Who we are and what we do
          See our work and what clients say
  • Contact

Results-Driven Marketing

Results-Driven Marketing

The 80/20 Blog

News, insights and advice from the web development experts.

Learn how favicons can significantly boost your website's branding and user experience with 80/20 Digital.

The F Word Explained: Everything You Need to Know About Favicons

It’s the “F” word that deserves more attention than it gets—favicons! If you’re just catching up, don’t worry. We’ve got all the information you need on favicons and how they can enhance your website’s branding. What is a Favicon? A favicon, short for “favourite icon,” is a tiny image or icon associated with a website. It appears in the browser

Continue reading
Discover 80/20 Digital’s 5 tips for a seamless website migration.

Navigating the Shift: 5 Tips for a Seamless Website Migration

Thinking of switching things up with your website? Whether it’s moving to a new host, upgrading platforms, or a full-blown site redesign, understanding the nuts and bolts of website migration is crucial. A successful website migration is all about keeping things seamless to protect your site’s performance and SEO rankings. At 80/20 Digital, we’re here to guide you through each

Continue reading

10 Common Web Design Mistakes and How to Avoid Them

In today’s digital age, a well-designed website is no longer negotiable—it’s a must. Unfortunately, there are some simple mistakes that people make that can really deter visitors and harm online success. When it comes to web design, it is important to remember that it takes two to tango; those two being form AND function. Designing a good-looking website that works

Continue reading
Is web design a ranking factor? 80/20 explains.

Is Web Design a Ranking Factor?

Search engines serve as the gateway to online information, and it’s a constant fight for the top spot in the search results (SERPs). While keywords, backlinks, and content quality remain vital in the world of search engine optimisation (SEO), there’s another crucial factor that often goes overlooked: website design. We’ve been asked many a time if web design is a

Continue reading
80/20 Digital share the key to master 301 redirects.

Mastering 301 Redirects

In the ever-evolving world of websites, change is the only constant. Whether you’re redesigning your site, rebranding your business, or even just tweaking your page URLs, it’s crucial to understand the power of 301 redirects. 301 redirects can be confusing, so we’re here to demystify them once and for all so you know when to use them (and when not

Continue reading
80/20 discuss why staging environments are the secret to successful websites.

Staging Environments: the Secret to Successful Websites

We’re going to let you in on a little secret; if you want a successful website, a staging environment is a must. Just like you wouldn’t race a new car without doing a test run, you shouldn’t set changes live on your website until they’ve been successfully applied in a staging environment. Why? Well, if you’ve ever been the victim

Continue reading
80/20 Digital shares how to conduct a company photoshoot

The Ultimate Guide to Conducting Company Photoshoots

Is your website or marketing collateral in need of some sprucing up? Then some fresh company photos could be the answer. But a company photoshoot isn’t just a matter of whipping out a camera and getting anyone to snap a few pics; it requires the same careful consideration and accurate coordination. Nobody likes looking like a goofy potato or an

Continue reading
80/20 Digital discuss what you need to know about the upcoming Google Analytics 4 (GA4) transition.

Google Analytics 4 is Coming: What You Need to Know

While it may sound like a motto out of Game of Thrones, this isn’t a fantasy; Google Analytics 4 is coming.   When is it happening? As of July 1st this year, Universal Analytics (UA) will become obsolete and Google Analytics 4 (GA4) will be taking over completely. However, come March, Google will begin transitioning clients over automatically. While this

Continue reading
Discover 80/20 Digital's 6 tips to start generating leads.

6 Tips To Start Generating Leads

Competition in the digital space has never been greater; from podcasts, videos and blogs to social media, SEO strategies and email marketing, brands are doing whatever it takes to generate leads. It can be incredibly overwhelming to know where to start, so we thought we’d help out by sharing our best tips to start generating leads that boost your bottom

Continue reading
80/20 discuss the importance of a mobile-friendly website.

Does a Mobile-Friendly Website Matter?

So your website performs well on desktop, but how about mobile? If you’re wondering whether mobile friendliness matters for websites, the answer is 100% YES. If your website doesn’t look good or work properly when viewed from a mobile, then you’re doing your business a massive disservice because you’re most likely losing valuable enquires because of poor user experience (UX)

Continue reading

Buying Website Domains for Brand Protection: Is it Worth it?

As digital marketing experts, we are often inundated with questions about domains, but one of the most common questions we get is, ‘should I buy domain names similar to mine?’ The answer is yes. Why? It’s an added layer of protection for your brand online. When you have a website, there are multiple domains available. If you run a business

Continue reading

Password Security: Why LastPass is the Best Solution

When it comes to online security, many of us have probably been guilty of being a little bit lackadaisical; from using the same password for the last decade and sharing our logins via email to using really easy passwords like ABC123 or Rockstar10. However, as demonstrated in the recent Optus data breach, it’s more important than ever to keep your

Continue reading

Breadcrumbs in Web Design: Why They’re Important for UX & SEO

As the famous fairytale goes, Hansel and Gretel left a trail of breadcrumbs behind them as they ventured into the woods so they could find their way out again. While breadcrumbs probably weren’t the best choice, it was a smart tactic. A tactic that is used for the exact same reasons on a well optimised website: to find where you are

Continue reading

WordPress Web Maintenance: Load Fast & Stay Secure!

We all know how important it is to take our cars for a service. If you don’t, eventually the the car will slow down, seize up and potentially stop functioning altogether. But did you know that WordPress websites are exactly the same? WordPress website maintenance keeps your site secure, running smoothly and loading fast, which ultimately helps maintain your rankings

Continue reading

Why we recommend Siteground Hosting for WordPress

So you have a website, but do you know what you should be looking for when choosing website hosting?  “Stable, secure and super-fast” is the answer.  But how fast should your website hosting be? Loading should take approximately no more than 1.5 seconds, and preferably less than 1 second if you want to outperform your competitors on Google.  However, fast

Continue reading

Dot Au: The Low Down on Australian Domain Names

Having a high-performance website in the digital era is essentially non-negotiable. But it can be challenging to wrap your head around the ins and outs of building, maintaining and hosting a website. That’s where we come in. As digital marketing experts specialising in SEO and web development, we know what you need (and don’t need) to ensure your website performs well, loads fast,

Continue reading
Can Artificial Intelligence Replace Copywriters?

Can Artificial Intelligence Replace Copywriters?

It’s an important question – could AI be used to generate highly targeted website copy to rank on search engines and save business owners time and money hiring a human copywriter? The short answer is no. Not now, not ever. OK, so let’s not rule out ever. Ever is a long time. Dystopian sci-fi fans will be quick to point

Continue reading