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Results-Driven Marketing

Results-Driven Marketing

The 80/20 Blog

News, insights and advice from the social media experts.

Discover the power of short-form video content in social media with 80/20 Digital.

Short-Form Video Content: Why It’s Taking Social Media By Storm

From the glory days of Vine (R.I.P) to the latest TikTok craze, social media trends may come and go, but one thing remains unchanged – our obsession with short videos.   There’s no denying that short-form video content (SFVC) has blown up in marketing over the past few years, changing the way brands connect with their audiences and how we interact,

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How Much, How Often? Best Practice for Posting on Social Media

Social media is a powerful tool for businesses to connect with their audience, build brand awareness, and boost conversions. According to Smart Insights, 77% of internet users rely on social media for researching products and brands – so it’s important to get your presence up to par. We’ve given a step-by-step guide to social media for beginners before, so now it’s time

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Blogs for SEO vs social media: what's the difference?

Blogs for SEO vs Social Media: What’s the Difference?

  Blogs. It’s that annoying word you probably hear us babble on about all the time, but trust us when we say these are something your marketing strategy shouldn’t be without. It’s worth mentioning that blogs can – and should – be written for different purposes. Now, you might be wondering: “What’s the big deal? Isn’t writing a blog the

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80/20 Share Why You Need to Start Content Marketing ASAP

Why You Need to Start Content Marketing ASAP

Content has become quite the buzz term of late, making it all the more confusing for digital marketing novices. So, in the spirit of creating good content, we’re here to shed some light on where to begin and why you need to start content marketing ASAP. Content marketing is designed to strengthen your brand by answering customer queries, stimulating interest,

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Grid Strategies: The Instagram Holy Grail

Grid Strategies: The Instagram Holy Grail 

Calling all social media enthusiasts! Are you tired of posting the same old content on Instagram? Well, it’s time to shake up your posting schedule and get onto the Instagram grid bandwagon. With over 1 billion monthly active users, Instagram is a must for businesses looking to build their social media following and engage with their customers, but the caveat

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80/20 Digital share their 5 steps for social media for beginners.

A 5-Step Guide to Social Media for Beginners

Social media can seem like an intimidating world, especially for business owners who are used to more traditional forms of marketing *cough cough* Yellow Pages and billboards. But fear not. With a little guidance, you, too, can navigate the organic social media landscape like a pro in no time. Well, not as pro as us, but close enough. So sit

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80/20 Digital Share the Top Social Media Trends to Watch Over the Next 12 Months

The Top Social Media Trends to Watch Over the Next 12 Months

Once upon a time, it was all about BEING trendy – you know, when Viennetta ice cream was the fancy dessert, lycra and leg warmers were cool and everyone used the word ‘radical’. But now it’s about WHAT is trending. From filming TikTok dances and creating memes to videoing challenges where people slap each other in the face with a

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What’s the Use of Social Media Hashtags? We Get the #Facts

What’s the Use of Social Media Hashtags? We Get the #Facts

In this digital age, social media has become a sure-fire way to boost brand awareness, generate leads and acquire new customers. But social media is competitive, and with so much content to consume, it’s easy for your posts to get lost amongst the noise. However, there is a way to make sure your target audience has a better chance of seeing you, and that’s

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