News, insights and advice from the SEO experts
Search engines serve as the gateway to online information, and it’s a constant fight for the top spot in the search results (SERPs). While keywords, backlinks, and content quality remain vital in the world of search engine optimisation (SEO), there’s another crucial factor that often goes overlooked: website design. We’ve been asked many a time if web design is a
Blogs. It’s that annoying word you probably hear us babble on about all the time, but trust us when we say these are something your marketing strategy shouldn’t be without. It’s worth mentioning that blogs can – and should – be written for different purposes. Now, you might be wondering: “What’s the big deal? Isn’t writing a blog the
In the ever-evolving world of websites, change is the only constant. Whether you’re redesigning your site, rebranding your business, or even just tweaking your page URLs, it’s crucial to understand the power of 301 redirects. 301 redirects can be confusing, so we’re here to demystify them once and for all so you know when to use them (and when not
It’s the age-old question: how long does SEO take? While we wish we could promise you overnight results when you start your SEO strategy, it’s just not a reality (and it should be a MASSIVE red flag if an agency does say they can achieve this because we can guarantee they can’t). Picture this: you’ve just embarked on an SEO
Competition in the digital space has never been greater; from podcasts, videos and blogs to social media, SEO strategies and email marketing, brands are doing whatever it takes to generate leads. It can be incredibly overwhelming to know where to start, so we thought we’d help out by sharing our best tips to start generating leads that boost your bottom
So your website performs well on desktop, but how about mobile? If you’re wondering whether mobile friendliness matters for websites, the answer is 100% YES. If your website doesn’t look good or work properly when viewed from a mobile, then you’re doing your business a massive disservice because you’re most likely losing valuable enquires because of poor user experience (UX)
Look, we get it; organic search sounds like something you’d find at a health food store or farmer’s market, but we’re here to help stop the confusion. What is Organic Search? Put simply, organic search refers to any enquires you get from a search engine that you don’t pay for. Organic search is one of the most effective channels to
No content or SEO strategy is complete without a blog. ‘Why?’ you ask. Because SEO blogging is a powerful, multi-purpose digital marketing tool that every modern business with a website needs. Think about it as ‘The Swiss Army Knife’ of digital marketing.
As the famous fairytale goes, Hansel and Gretel left a trail of breadcrumbs behind them as they ventured into the woods so they could find their way out again. While breadcrumbs probably weren’t the best choice, it was a smart tactic. A tactic that is used for the exact same reasons on a well optimised website: to find where you are
Google Business Profile, previously known as Google My Business (GMB), is a small business’s best friend when it comes to boosting Local SEO performance. Why? 2 words: Google reviews. Google reviews are a critical component of any well-established business and local SEO strategy, but there is a right and wrong way to go about it. More and more, we are
There’s no denying that ranking on search engines is a highly competitive – and lucrative – landscape. Some studies estimate the click-through rate for the top organic spot on Google to be 28.5%. Other studies maintain this figure is closer to 40%. Securing top search engine rankings is a game changer, and small to medium business owners are willing to
Having a high-performance website in the digital era is essentially non-negotiable. But it can be challenging to wrap your head around the ins and outs of building, maintaining and hosting a website. That’s where we come in. As digital marketing experts specialising in SEO and web development, we know what you need (and don’t need) to ensure your website performs well, loads fast,
Paid link building strategies are something that has been happening in the industry for decades, though it’s kept pretty hush hush. But why? Well, buying or selling links is a direct violation of Google’s Webmaster Guidelines and may result in a penalty if you’re caught. A reputable SEO specialist should outright condemn paid link building but unfortunately, for many, it continues. What
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