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Results-Driven Marketing

Results-Driven Marketing

The 80/20 Blog

News, insights and advice from the SEO experts

Discover how 80/20 Digital's award-winning strategies at the NYX Awards are transforming our clients’ businesses and driving exceptional ROI.

80/20 Digital Wins 10 NYX Awards for Exceptional ROI

At 80/20 Digital, there’s a single truth that powers everything we do: we’re here to get real results for our clients. It’s more than just a goal – it’s who we are. Our clients place their trust, brands, and growth aspirations in our hands, knowing we don’t take that responsibility lightly. We pour our skills, passion, and energy into helping

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80/20 Digital Strikes Gold (and Platinum) at the 2024 AVA Digital Awards

We’re off to an award-winning start this year! Imagine our excitement when we discovered that after applying for the International 2024 AVA Digital Awards, 80/20 Digital had been honoured with not one, but four awards!  Judged by The Association of Marketing and Communication Professionals, The AVA Digital Awards celebrate the best in digital creativity, branding, and strategy, attracting top talent from

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6 Reasons Quality Content is King

In the ever-evolving landscape of digital search, one thing remains constant: CONTENT IS KING. But not just any content…QUALITY content. Recent confirmation from Google has reiterated what we’ve already known for a long time – quality is, without a doubt, the paramount factor in search indexing. The Quality Crusade Google’s mission has always been crystal clear: to organise the world’s

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How To Verify Your Business via Video with Google Business Profile

A Google Business Profile is critical if you’re looking to expand your local online presence and enhance the credibility and visibility of your business by allowing your business to appear in Google Maps, local search results and the Local Pack. It’s also critical for Local SEO. But in order to get your Google Business Profile operating and visible, you’ll need to

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Is web design a ranking factor? 80/20 explains.

Is Web Design a Ranking Factor?

Search engines serve as the gateway to online information, and it’s a constant fight for the top spot in the search results (SERPs). While keywords, backlinks, and content quality remain vital in the world of search engine optimisation (SEO), there’s another crucial factor that often goes overlooked: website design. We’ve been asked many a time if web design is a

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Blogs for SEO vs social media: what's the difference?

Blogs for SEO vs Social Media: What’s the Difference?

  Blogs. It’s that annoying word you probably hear us babble on about all the time, but trust us when we say these are something your marketing strategy shouldn’t be without. It’s worth mentioning that blogs can – and should – be written for different purposes. Now, you might be wondering: “What’s the big deal? Isn’t writing a blog the

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80/20 Digital share the key to master 301 redirects.

Mastering 301 Redirects

In the ever-evolving world of websites, change is the only constant. Whether you’re redesigning your site, rebranding your business, or even just tweaking your page URLs, it’s crucial to understand the power of 301 redirects. 301 redirects can be confusing, so we’re here to demystify them once and for all so you know when to use them (and when not

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How long does SEO take? 80/20 Digital reveals all.

How Long Does SEO ACTUALLY Take?

It’s the age-old question: how long does SEO take?  While we wish we could promise you overnight results when you start your SEO strategy, it’s just not a reality (and it should be a MASSIVE red flag if an agency does say they can achieve this because we can guarantee they can’t). Picture this: you’ve just embarked on an SEO

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Discover 80/20 Digital's 6 tips to start generating leads.

6 Tips To Start Generating Leads

Competition in the digital space has never been greater; from podcasts, videos and blogs to social media, SEO strategies and email marketing, brands are doing whatever it takes to generate leads. It can be incredibly overwhelming to know where to start, so we thought we’d help out by sharing our best tips to start generating leads that boost your bottom

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80/20 discuss the importance of a mobile-friendly website.

Does a Mobile-Friendly Website Matter?

So your website performs well on desktop, but how about mobile? If you’re wondering whether mobile friendliness matters for websites, the answer is 100% YES. If your website doesn’t look good or work properly when viewed from a mobile, then you’re doing your business a massive disservice because you’re most likely losing valuable enquires because of poor user experience (UX)

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Organic Search 101: Understanding Search Intent

Look, we get it; organic search sounds like something you’d find at a health food store or farmer’s market, but we’re here to help stop the confusion. What is Organic Search? Put simply, organic search refers to any enquires you get from a search engine that you don’t pay for. Organic search is one of the most effective channels to

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The Benefits of SEO Blogging

No content or SEO strategy is complete without a blog. ‘Why?’ you ask. Because SEO blogging is a powerful, multi-purpose digital marketing tool that every modern business with a website needs. Think about it as ‘The Swiss Army Knife’ of digital marketing.

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Breadcrumbs in Web Design: Why They’re Important for UX & SEO

As the famous fairytale goes, Hansel and Gretel left a trail of breadcrumbs behind them as they ventured into the woods so they could find their way out again. While breadcrumbs probably weren’t the best choice, it was a smart tactic. A tactic that is used for the exact same reasons on a well optimised website: to find where you are

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Cracking Down on Fake Google Reviews

Google Business Profile, previously known as Google My Business (GMB), is a small business’s best friend when it comes to boosting Local SEO performance. Why? 2 words: Google reviews.  Google reviews are a critical component of any well-established business and local SEO strategy, but there is a right and wrong way to go about it. More and more, we are

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5 Black Hat SEO Tactics to Avoid at All Costs

There’s no denying that ranking on search engines is a highly competitive – and lucrative – landscape. Some studies estimate the click-through rate for the top organic spot on Google to be 28.5%.  Other studies maintain this figure is closer to 40%. Securing top search engine rankings is a game changer, and small to medium business owners are willing to

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Dot Au: The Low Down on Australian Domain Names

Having a high-performance website in the digital era is essentially non-negotiable. But it can be challenging to wrap your head around the ins and outs of building, maintaining and hosting a website. That’s where we come in. As digital marketing experts specialising in SEO and web development, we know what you need (and don’t need) to ensure your website performs well, loads fast,

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Is Buying Backlinks SEO Best Practice?

Paid link building strategies are something that has been happening in the industry for decades, though it’s kept pretty hush hush. But why? Well, buying or selling links is a direct violation of Google’s Webmaster Guidelines and may result in a penalty if you’re caught. A reputable SEO specialist should outright condemn paid link building but unfortunately, for many, it continues.  What

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