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The 80/20 Blog

News, insights and advice from the SEO experts

Breadcrumbs in Web Design: Why They’re Important for UX & SEO

As the famous fairytale goes, Hansel and Gretel left a trail of breadcrumbs behind them as they ventured into the woods so they could find their way out again. While breadcrumbs probably weren’t the best choice, it was a smart tactic. A tactic that is used for the exact same reasons on a well optimised website: to find where you are

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Cracking Down on Fake Google Reviews

Google Business Profile, previously known as Google My Business (GMB), is a small business’s best friend when it comes to boosting Local SEO performance. Why? 2 words: Google reviews.  Google reviews are a critical component of any well-established business and local SEO strategy, but there is a right and wrong way to go about it. More and more, we are

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5 Black Hat SEO Tactics to Avoid at All Costs

There’s no denying that ranking on search engines is a highly competitive – and lucrative – landscape. Some studies estimate the click through rate for the top organic spot on Google to be 28.5%.  Other studies maintain this figure is closer to 40%. Securing top search engine rankings is a game changer and small to medium business owners are willing

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Dot Au: The Low Down on Australian Domain Names

Having a high-performance website in the digital era is essentially non-negotiable. But it can be challenging to wrap your head around the ins and outs of building, maintaining and hosting a website. That’s where we come in. As digital marketing experts specialising in SEO and web development, we know what you need (and don’t need) to ensure your website performs well, loads fast,

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Is Buying Backlinks SEO Best Practice?

Paid link building strategies are something that has been happening in the industry for decades, though it’s kept pretty hush hush. But why? Well, buying or selling links is a direct violation of Google’s Webmaster Guidelines and may result in a penalty if you’re caught. A reputable SEO specialist should outright condemn paid link building but unfortunately, for many, it continues.  What

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