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Results-Driven Marketing

Results-Driven Marketing

The 80/20 Blog

Get news, insights and top quality advice from the Marketing Insights experts.

80/20 Digital Strikes Gold (and Platinum) at the 2024 AVA Digital Awards

We’re off to an award-winning start this year! Imagine our excitement when we discovered that after applying for the International 2024 AVA Digital Awards, 80/20 Digital had been honoured with not one, but four awards!  Judged by The Association of Marketing and Communication Professionals, The AVA Digital Awards celebrate the best in digital creativity, branding, and strategy, attracting top talent from

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10 Common Web Design Mistakes and How to Avoid Them

In today’s digital age, a well-designed website is no longer negotiable—it’s a must. Unfortunately, there are some simple mistakes that people make that can really deter visitors and harm online success. When it comes to web design, it is important to remember that it takes two to tango; those two being form AND function. Designing a good-looking website that works

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How To Verify Your Business via Video with Google Business Profile

A Google Business Profile is critical if you’re looking to expand your local online presence and enhance the credibility and visibility of your business by allowing your business to appear in Google Maps, local search results and the Local Pack. It’s also critical for Local SEO. But in order to get your Google Business Profile operating and visible, you’ll need to

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See the 6 ways to start sending successful EDMs to your customers and clients.

6 Tips to Start Sending Successful eDMs

Email marketing has come a long way since the early 2000s. While the novelty of may have worn off over time, its value as a communication and sales tool has not. Global data shows that over half of consumers have made a purchase or taken action as a result of an email they received in the past 12 months, representing

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80/20 Digital shares how to conduct a company photoshoot

The Ultimate Guide to Conducting Company Photoshoots

Is your website or marketing collateral in need of some sprucing up? Then some fresh company photos could be the answer. But a company photoshoot isn’t just a matter of whipping out a camera and getting anyone to snap a few pics; it requires the same careful consideration and accurate coordination. Nobody likes looking like a goofy potato or an

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80/20 Digital Share the Top Social Media Trends to Watch Over the Next 12 Months

The Top Social Media Trends to Watch Over the Next 12 Months

Once upon a time, it was all about BEING trendy – you know, when Viennetta ice cream was the fancy dessert, lycra and leg warmers were cool and everyone used the word ‘radical’. But now it’s about WHAT is trending. From filming TikTok dances and creating memes to videoing challenges where people slap each other in the face with a

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80/20 Digital discuss what you need to know about the upcoming Google Analytics 4 (GA4) transition.

Google Analytics 4 is Coming: What You Need to Know

While it may sound like a motto out of Game of Thrones, this isn’t a fantasy; Google Analytics 4 is coming.   When is it happening? As of July 1st this year, Universal Analytics (UA) will become obsolete and Google Analytics 4 (GA4) will be taking over completely. However, come March, Google will begin transitioning clients over automatically. While this

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Discover 80/20 Digital's 6 tips to start generating leads.

6 Tips To Start Generating Leads

Competition in the digital space has never been greater; from podcasts, videos and blogs to social media, SEO strategies and email marketing, brands are doing whatever it takes to generate leads. It can be incredibly overwhelming to know where to start, so we thought we’d help out by sharing our best tips to start generating leads that boost your bottom

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Buying Website Domains for Brand Protection: Is it Worth it?

As digital marketing experts, we are often inundated with questions about domains, but one of the most common questions we get is, ‘should I buy domain names similar to mine?’ The answer is yes. Why? It’s an added layer of protection for your brand online. When you have a website, there are multiple domains available. If you run a business

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Password Security: Why LastPass is the Best Solution

When it comes to online security, many of us have probably been guilty of being a little bit lackadaisical; from using the same password for the last decade and sharing our logins via email to using really easy passwords like ABC123 or Rockstar10. However, as demonstrated in the recent Optus data breach, it’s more important than ever to keep your

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Cracking Down on Fake Google Reviews

Google Business Profile, previously known as Google My Business (GMB), is a small business’s best friend when it comes to boosting Local SEO performance. Why? 2 words: Google reviews.  Google reviews are a critical component of any well-established business and local SEO strategy, but there is a right and wrong way to go about it. More and more, we are

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Celebrating International Women's Day with Gretel & Abbey

If You Dream It, You Can Do It: Celebrating International Women’s Day with Gretel & Abbey

At 80/20 Digital, providing equal opportunities for all employees and challenging everyone to be the best they can be is at the core of our business ethos. In celebration of International Women’s Day, 80/20’s Digital’s leading ladies, Gretel and Abbey, share their workplace experiences through the female lens and give their top tips on challenging adversity, chasing your dreams and

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