Get news, insights and top quality advice from the Marketing Insights experts.
Is your website or marketing collateral in need of some sprucing up? Then some fresh company photos could be the answer. But a company photoshoot isn’t just a matter of whipping out a camera and getting anyone to snap a few pics; it requires the same careful consideration and accurate coordination. Nobody likes looking like a goofy potato or an
Once upon a time, it was all about BEING trendy – you know, when Viennetta ice cream was the fancy dessert, lycra and leg warmers were cool and everyone used the word ‘radical’. But now it’s about WHAT is trending. From filming TikTok dances and creating memes to videoing challenges where people slap each other in the face with a
While it may sound like a motto out of Game of Thrones, this isn’t a fantasy; Google Analytics 4 is coming. When is it happening? As of July 1st this year, Universal Analytics (UA) will become obsolete and Google Analytics 4 (GA4) will be taking over completely. However, come March, Google will begin transitioning clients over automatically. While this
Competition in the digital space has never been greater; from podcasts, videos and blogs to social media, SEO strategies and email marketing, brands are doing whatever it takes to generate leads. It can be incredibly overwhelming to know where to start, so we thought we’d help out by sharing our best tips to start generating leads that boost your bottom
As digital marketing experts, we are often inundated with questions about domains, but one of the most common questions we get is, ‘should I buy domain names similar to mine?’ The answer is yes. Why? It’s an added layer of protection for your brand online. When you have a website, there are multiple domains available. If you run a business
When it comes to online security, many of us have probably been guilty of being a little bit lackadaisical; from using the same password for the last decade and sharing our logins via email to using really easy passwords like ABC123 or Rockstar10. However, as demonstrated in the recent Optus data breach, it’s more important than ever to keep your
Google Business Profile, previously known as Google My Business (GMB), is a small business’s best friend when it comes to boosting Local SEO performance. Why? 2 words: Google reviews. Google reviews are a critical component of any well-established business and local SEO strategy, but there is a right and wrong way to go about it. More and more, we are
At 80/20 Digital, providing equal opportunities for all employees and challenging everyone to be the best they can be is at the core of our business ethos. In celebration of International Women’s Day, 80/20’s Digital’s leading ladies, Gretel and Abbey, share their workplace experiences through the female lens and give their top tips on challenging adversity, chasing your dreams and
MON–FRI 9AM–6PM
Level 1/308 Toorak Road
South Yarra
VIC 3141
©2023 80/20 Digital. All Rights Reserved.
