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Results-Driven Marketing

Results-Driven Marketing

The 80/20 Blog

News, insights and advice from the Google Ads experts.

Google Ads Advertiser Verification

Google Ads Advertiser Verification: How to Get Verified

Google has introduced a new initiative to help stamp out advertiser spam: every advertiser using Google Ads will now have to get verified. Click here to read more about the new Advertiser Verification policy. According to Google’s own advertising dashboard, advertiser verification is designed to give people everywhere more transparency, choice and control. While this may seem somewhat unnecessary for

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Get to Know the Top 10 Google Ads Extensions

Get to Know the Top 8 Google Ads Extensions

Are you looking to spice up your Google Ads game? Well, you’re in luck because Google Ads extensions may be just what you need. These little add-ons can make a big difference to the effectiveness of your ad campaigns, but knowing which ones suit your business model and will be best for your business goals takes a little bit of

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Find out how to optimise your Google Ads Campaign for maximum ROI

How to Optimise your Google Ads Campaign for Maximum ROI

When it comes to advertising, we understand that the goal is to make the most out of every dollar you spend. Google Ads is one of the most effective ways to reach potential customers and increase your return on investment (ROI). However, to truly optimise your Google Ads campaigns, you need to understand which metrics matter most for service-based businesses

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80/20 Digital discuss what you need to know about the upcoming Google Analytics 4 (GA4) transition.

Google Analytics 4 is Coming: What You Need to Know

While it may sound like a motto out of Game of Thrones, this isn’t a fantasy; Google Analytics 4 is coming.   When is it happening? As of July 1st this year, Universal Analytics (UA) will become obsolete and Google Analytics 4 (GA4) will be taking over completely. However, come March, Google will begin transitioning clients over automatically. While this

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Discover 80/20 Digital's 6 tips to start generating leads.

6 Tips To Start Generating Leads

Competition in the digital space has never been greater; from podcasts, videos and blogs to social media, SEO strategies and email marketing, brands are doing whatever it takes to generate leads. It can be incredibly overwhelming to know where to start, so we thought we’d help out by sharing our best tips to start generating leads that boost your bottom

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Google Ads Attribution Models

What DDA Means for Your Google Ads Campaign

What is DDA? You may have received an email from Google recently explaining that the way it measures conversions is about to change. Instead of ‘Last Click’ attribution, it will use ‘Data Driven’ instead. This is the email here:    Um…what? Unless you’re a complete search marketing data nerd, this probably doesn’t mean a lot to you, so we’re going

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