The 80/20 Blog

Google has introduced a new initiative to help stamp out advertiser spam: every advertiser using Google Ads will now have to get verified. Click here to read more about the new Advertiser Verification policy. According to Google’s own advertising dashboard, advertiser verification is designed to give people everywhere more transparency, choice and control. While this may seem somewhat unnecessary for

Are you looking to spice up your Google Ads game? Well, you’re in luck because Google Ads extensions may be just what you need. These little add-ons can make a big difference to the effectiveness of your ad campaigns, but knowing which ones suit your business model and will be best for your business goals takes a little bit of

When it comes to advertising, we understand that the goal is to make the most out of every dollar you spend. Google Ads is one of the most effective ways to reach potential customers and increase your return on investment (ROI). However, to truly optimise your Google Ads campaigns, you need to understand which metrics matter most for service-based businesses

What is DDA? You may have received an email from Google recently explaining that the way it measures conversions is about to change. Instead of ‘Last Click’ attribution, it will use ‘Data Driven’ instead. This is the email here:    Um…what? Unless you’re a complete search marketing data nerd, this probably doesn’t mean a lot to you, so we’re going