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The 80/20 Blog

News, insights and advice from the Google Ads experts.

Google Ads Attribution Models

What DDA Means for Your Google Ads Campaign

What is DDA? You may have received an email from Google recently explaining that the way it measures conversions is about to change. Instead of ‘Last Click’ attribution, it will use ‘Data Driven’ instead. This is the email here:    Um…what? Unless you’re a complete search marketing data nerd, this probably doesn’t mean a lot to you, so we’re going

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