Google Ads Advertiser Verification

Key Takeaways

  • Google Ads Advertiser Verification is designed to improve transparency, reduce advertising fraud and create a safer advertising ecosystem.
  • Advertisers selected for verification must complete the process within Google’s specified timeframe to avoid account restrictions or pauses.
  • The verification process requires businesses to provide information about their organisation, industry and advertising activities.
  • Verification helps build trust by allowing users to see more information about the advertiser behind an ad.
  • Verified advertisers may gain access to additional account features while strengthening their credibility with potential customers.
  • Completing verification demonstrates legitimacy and helps protect both businesses and consumers from misleading advertising practices.

Google has introduced a new initiative to help stamp out advertiser spam: every advertiser using Google Ads will now have to get verified. Click here to read more about the new Advertiser Verification policy.

According to Google’s own advertising dashboard, advertiser verification is designed to give people everywhere more transparency, choice and control.

While this may seem somewhat unnecessary for existing advertisers, we can understand that Google wants to protect its own brand by creating a safe and trustworthy ad ecosystem.



Complete Verification Within 30 days

Advertiser verification will need to be completed within 30 days. Be aware that Google is not giving advertisers a choice with this:



Completing the Verification Process

In your Google Ads Dashboard, go to Tools & Settings. The click Advertiser Verification In the bottom right-hand corner of the Billing column.

You will now see the Start Verification button in the bottom right. Click this to begin.



What To Expect

In the first step of the Advertiser verification program, Google will ask advertisers a few basic questions related to their Google Ads account and business under a new ‘About your business’ section.

The questions will ask, for example, the advertiser’s industry and billing country, and information to help Google understand if they are a direct or indirect provider (third party) of the products or services advertised on the Google Ads platform. Advertisers will be given 30 days to submit their answers. If advertisers have not submitted their answers by the end of the 30th day, their account will be paused.

Once you have completed the questionnaire, you will see a verification notice with two green ticks:



After Verification

Once verification is complete, you will then be able to see your logo in the ads. This not only builds your brand but lends extra authority to you as an advertiser as no other advertiser will be able to show your logo. Need assistance with your advertiser verification? Our Google Ads PPC specialists can guide you through the process and answer any questions. Get in touch with us today on 03 9042 0714 or explore our PPC packages.

Frequently Asked Questions

What is Google Ads Advertiser Verification?

Google Ads Advertiser Verification is a program that requires certain advertisers to verify their identity and business information. The goal is to improve transparency and help users understand who is behind the advertisements they see.

Google uses advertiser verification to reduce fraud, prevent impersonation and create a more trustworthy advertising environment for users, businesses and advertisers.

If Google requires verification and the process is not completed within the specified timeframe, advertising accounts may be restricted, paused or prevented from serving ads until verification is completed.

Requirements vary by advertiser, but businesses are generally asked to provide information about their organisation, industry, billing details and the products or services being advertised.

The verification timeline can vary depending on the advertiser and the documentation required. Once requested, advertisers should complete the process as soon as possible to avoid disruptions to their campaigns.

Verification can improve transparency, strengthen customer trust, protect brand reputation and demonstrate that a business is legitimate and compliant with Google’s advertising requirements.

Colm MacGowan is a multi-award-winning digital marketer, growth strategist, and Founder of 80/20 Digital. Specialising in lead generation for service-based businesses, Colm helps brands scale through brand-led, data-driven SEO, AI SEO (AIO/GEO), Google Ads, social media, conversion strategy, and commercially focused digital marketing systems. Over the past three decades, his strategies have generated more than $100 million in revenue for clients across Australia, the UK, Ireland, Canada, and the US.