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Results-Driven Marketing

Results-Driven Marketing

The 80/20 Blog

News, insights and advice from the content marketing experts.

6 Reasons Quality Content is King

In the ever-evolving landscape of digital search, one thing remains constant: CONTENT IS KING. But not just any content…QUALITY content. Recent confirmation from Google has reiterated what we’ve already known for a long time – quality is, without a doubt, the paramount factor in search indexing. The Quality Crusade Google’s mission has always been crystal clear: to organise the world’s

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Blogs for SEO vs social media: what's the difference?

Blogs for SEO vs Social Media: What’s the Difference?

  Blogs. It’s that annoying word you probably hear us babble on about all the time, but trust us when we say these are something your marketing strategy shouldn’t be without. It’s worth mentioning that blogs can – and should – be written for different purposes. Now, you might be wondering: “What’s the big deal? Isn’t writing a blog the

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See the 6 ways to start sending successful EDMs to your customers and clients.

6 Tips to Start Sending Successful eDMs

Email marketing has come a long way since the early 2000s. While the novelty of may have worn off over time, its value as a communication and sales tool has not. Global data shows that over half of consumers have made a purchase or taken action as a result of an email they received in the past 12 months, representing

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80/20 Share Why You Need to Start Content Marketing ASAP

Why You Need to Start Content Marketing ASAP

Content has become quite the buzz term of late, making it all the more confusing for digital marketing novices. So, in the spirit of creating good content, we’re here to shed some light on where to begin and why you need to start content marketing ASAP. Content marketing is designed to strengthen your brand by answering customer queries, stimulating interest,

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Discover 80/20 Digital's 6 tips to start generating leads.

6 Tips To Start Generating Leads

Competition in the digital space has never been greater; from podcasts, videos and blogs to social media, SEO strategies and email marketing, brands are doing whatever it takes to generate leads. It can be incredibly overwhelming to know where to start, so we thought we’d help out by sharing our best tips to start generating leads that boost your bottom

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The Benefits of SEO Blogging

No content or SEO strategy is complete without a blog. ‘Why?’ you ask. Because SEO blogging is a powerful, multi-purpose digital marketing tool that every modern business with a website needs. Think about it as ‘The Swiss Army Knife’ of digital marketing.

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Can Artificial Intelligence Replace Copywriters?

Can Artificial Intelligence Replace Copywriters?

It’s an important question – could AI be used to generate highly targeted website copy to rank on search engines and save business owners time and money hiring a human copywriter? The short answer is no. Not now, not ever. OK, so let’s not rule out ever. Ever is a long time. Dystopian sci-fi fans will be quick to point

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