News, insights and advice from the content marketing experts.
Blogs. It’s that annoying word you probably hear us babble on about all the time, but trust us when we say these are something your marketing strategy shouldn’t be without. It’s worth mentioning that blogs can – and should – be written for different purposes. Now, you might be wondering: “What’s the big deal? Isn’t writing a blog the
Email marketing has come a long way since the early 2000s. While the novelty of may have worn off over time, its value as a communication and sales tool has not. Global data shows that over half of consumers have made a purchase or taken action as a result of an email they received in the past 12 months, representing
Content has become quite the buzz term of late, making it all the more confusing for digital marketing novices. So, in the spirit of creating good content, we’re here to shed some light on where to begin and why you need to start content marketing ASAP. Content marketing is designed to strengthen your brand by answering customer queries, stimulating interest,
Competition in the digital space has never been greater; from podcasts, videos and blogs to social media, SEO strategies and email marketing, brands are doing whatever it takes to generate leads. It can be incredibly overwhelming to know where to start, so we thought we’d help out by sharing our best tips to start generating leads that boost your bottom
No content or SEO strategy is complete without a blog. ‘Why?’ you ask. Because SEO blogging is a powerful, multi-purpose digital marketing tool that every modern business with a website needs. Think about it as ‘The Swiss Army Knife’ of digital marketing.
It’s an important question – could AI be used to generate highly targeted website copy to rank on search engines and save business owners time and money hiring a human copywriter? The short answer is no. Not now, not ever. OK, so let’s not rule out ever. Ever is a long time. Dystopian sci-fi fans will be quick to point
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