Key Takeaways

    • 80/20 Digital earned a Silver MUSE Creative Award for delivering a successful digital transformation project for Ascoat.
    • The campaign combined a brand refresh, website redesign, SEO strategy, content optimisation and Google Ads to improve online performance.
    • The website overhaul focused on user experience, clear service positioning and stronger lead generation capabilities.
    • SEO and content improvements increased search visibility, with dozens of targeted keywords ranking in top search positions.
    • The integrated marketing strategy generated a 97% increase in enquiries and a 250% increase in organic enquiries.
    • Ascoat achieved a 525% annual return on investment, demonstrating the value of data-driven digital marketing and strategic brand development.

We’ve got some exciting news—80/20 Digital has won Silver at the MUSE Creative Awards for our digital marketing work with Ascoat! This award recognises the transformative brand and marketing redesign we delivered for Ascoat, Melbourne’s leading industrial flooring provider. With a new website, updated branding, and a data-driven SEO and Google Ads strategy, we helped them achieve a 97% increase in enquiries and an impressive 525% ROI.

 

About The MUSE Creative Awards

The MUSE Creative Awards celebrate excellence in advertising, digital marketing, and creative strategy on a global scale. Bringing together the best in design and marketing, the awards recognise campaigns that don’t just look good but also deliver tangible results. Covering everything from branding to digital media and advertising, MUSE honours the strategies that break new ground in creativity and effectiveness. This year, we’re thrilled our work with Ascoat earned us a MUSE Silver award.

 

The Winning Campaign: Ascoat’s Digital Overhaul

Ascoat has been a trusted name in industrial and commercial epoxy and resin flooring for over 30 years. While they had a strong reputation, their brand and website needed a refresh to match their expertise and industry leadership. We stepped in with a full-scale brand and marketing overhaul designed to modernise their presence and drive lead generation. 


Here’s how we did it:

  • Brand Refresh: A new logo, style guide, and updated messaging to reinforce Ascoat’s industry expertise.
  • Website Redesign: A sleek, UX-focused site with compelling visuals and clear service differentiators.
  • SEO & Content Strategy: 43 keyphrases in the top 3 search results and 82 in the top 10, strengthening their organic visibility.
  • Google Ads Campaign: A PPC strategy with a 9.5% CTR, significantly increasing enquiries from high-intent leads.
  • Lead Generation Focus: Tailored landing pages and optimised content that encouraged immediate conversions.

The results? A 97% increase in overall enquiries and a 250% jump in organic enquiries alone. Ascoat recouped their entire marketing investment within months, achieving a 525% annual ROI.

 

Thank You To Ascoat & All Involved

This win wouldn’t have happened without Ascoat’s trust in us to refresh their brand, and we’re so grateful for the opportunity. A huge shoutout to the MUSE Creative Awards for recognising our work, and an even bigger one to our brilliant team at 80/20 Digital—every strategy, design tweak, and campaign optimisation made this possible. We’re looking forward to delivering more big wins for Ascoat and all our clients!

 

Could Your Business Be Next?

Winning awards is great, but what we love most is helping businesses grow. If your website, branding, or digital marketing could use a refresh, let’s make it happen. Contact 80/20 Digital on 03 9042 0714 today!

Frequently Asked Questions

What are the MUSE Creative Awards?

The MUSE Creative Awards are an international competition that recognises excellence in creative design, digital marketing, branding, advertising and strategic communications across a range of industries.

A digital transformation project involves improving a business’s digital presence through initiatives such as website redesigns, branding updates, SEO improvements, digital advertising and customer experience enhancements.

A website redesign can improve lead generation by creating a better user experience, improving navigation, clarifying service offerings and making it easier for visitors to take action through enquiry forms and calls-to-action.

 

SEO helps ensure that website improvements translate into greater online visibility. Strong SEO allows businesses to attract qualified traffic, improve rankings and generate more enquiries from search engines.

Google Ads can generate immediate traffic and enquiries, while SEO builds long-term organic visibility. When combined, they create a balanced strategy that supports both short-term and long-term growth.

Key indicators include enquiry growth, lead quality, conversion rates, organic traffic, keyword rankings, return on investment (ROI) and overall business revenue growth.

Colm MacGowan is a multi-award-winning digital marketer, growth strategist, and Founder of 80/20 Digital. Specialising in lead generation for service-based businesses, Colm helps brands scale through brand-led, data-driven SEO, AI SEO (AIO/GEO), Google Ads, social media, conversion strategy, and commercially focused digital marketing systems. Over the past three decades, his strategies have generated more than $100 million in revenue for clients across Australia, the UK, Ireland, Canada, and the US.