Key Takeaways

    • 80/20 Digital was recognised at the 2024 AVA Digital Awards, earning both Platinum and Gold awards for outstanding digital marketing campaigns.
    • The award-winning SEO campaign for Showfront delivered significant growth, including a 35% increase in year-over-year revenue and substantial improvements in search visibility.
    • Integrated digital marketing campaigns for Betta Fire Protection generated exceptional business results, including an 1,800% increase in revenue within a single year.
    • The AVA Digital Awards recognise excellence in creativity, innovation and measurable performance across digital communications and marketing.
    • Success was driven by a combination of SEO, Google Ads, content strategy, UX design and integrated marketing best practices.
    • Industry recognition highlights the value of data-driven digital marketing strategies focused on delivering measurable business outcomes rather than vanity metrics.

We’re off to an award-winning start this year! Imagine our excitement when we discovered that after applying for the International 2024 AVA Digital Awards, 80/20 Digital had been honoured with not one, but four awards! 

Judged by The Association of Marketing and Communication Professionals, The AVA Digital Awards celebrate the best in digital creativity, branding, and strategy, attracting top talent from across the globe. With all entries being evaluated on quality, creativity, and innovation in digital communications, our wins are a testament to the hard work and dedication our team pours into every project.

Our AVA Award-Winning Campaigns

Drumroll, please! We are a Platinum Winner for Best SEO Campaign for our client, Showfront, alongside three Gold Awards for Integrated Marketing Campaign, Digital Advertising Campaign, and SEM Campaign, all for our work with Betta Fire Protection.

Showfront: Skyrocketing YOY Revenue by 35% with SEO

🏅 Platinum Winner

Showfront is a small Australian custom cabinet maker with just 16 staff in the western suburbs of Melbourne. Despite its small size, we were able to outrank some of Australia’s biggest display cabinet sellers, including Harvey Norman, Fantastic Furniture and global giant, Ikea! Let’s break down the stats:

  • Increased revenue by 35% through SEO
  • 220% increase in organic traffic from SEO
  • Over 400 top 3 rankings on Google
  • Almost 600 top 10 keyphrases on Google
  • Over 1,000 keyphrases recording clicks in Google Search Console
  • Over 23,000 visits to the Showfront blog
  • Most importantly, Showfront increased YOY revenue from digital marketing enquiries by 35%,  exceeding our target by 20%.

Betta Fire Protection: Smashing Growth Targets with Record Revenue

🏅3 x Gold Winner for Integrated Marketing Campaign, Digital Advertising Campaign and SEM Campaign

We achieved an increase in revenue of 1,800% in a single year with an integrated digital marketing campaign for Betta Fire Protection, a small 18-person fire protection company in Sydney. Our recipe for success? A seamlessly integrated digital marketing campaign that leveraged the power of Google Ads, SEO, CRO, and UX design, all executed with industry-leading best practices.

Semrush Australian Search Awards Shortlist

Our success at the AVA Digital Awards comes off the back of a successful end to 2023, where we were also shortlisted in the Semrush Australian Search Awards. While we didn’t take home the win, being recognised in categories like Best Advertising, Best B2B, and Best Integrated Campaigns for our work with Betta Fire Protection, as well as Best B2C and Best SEO Campaigns for Showfront, was a huge honour. And a special shoutout to Abbey Faulkner, our talented SEO & Content Specialist, who was shortlisted for Young Search Professional of the Year! It was our first time submitting for an award, so to be shortlisted for six was an incredible outcome.

A Huge Thank You to Our Clients

A heartfelt thank you goes out to our clients, Rob Newcombe from Betta Fire Protection and Michael Johnson from Showfront. Their collaboration and trust in us were essential in bringing these award-winning campaigns to life. It’s partnerships like these that fuel our passion and drive our success.

Here’s to celebrating these incredible milestones and to the many more achievements that lie ahead! We’re eager to continue our work and deliver outstanding results for our clients.

Ready to elevate your business with award-winning digital marketing strategies? Our digital marketing experts will take your business to the next level. To learn more about how 80/20 Digital can transform your business, get in touch with us today on 03 9042 0714.

Frequently Asked Questions

What are the AVA Digital Awards?

The AVA Digital Awards are an international competition that recognises excellence in digital marketing, communications, creativity and innovation across a wide range of industries and campaign categories.

Industry awards provide independent recognition of campaign quality, innovation and performance. They can help demonstrate credibility, expertise and a proven track record of delivering results.

Successful SEO campaigns typically combine technical optimisation, content strategy, user experience improvements and ongoing performance monitoring to achieve measurable business outcomes such as increased traffic, leads and revenue.

Integrated marketing combines multiple channels, such as SEO, paid advertising, content marketing and user experience optimisation, to create a unified strategy that supports lead generation and revenue growth.

Common performance indicators include website traffic, keyword rankings, conversion rates, lead generation, return on investment (ROI), revenue growth and customer acquisition metrics.

Yes. Businesses of all sizes can achieve exceptional outcomes when they implement well-planned digital marketing strategies that focus on customer needs, measurable goals and continuous optimisation.

Colm MacGowan is a multi-award-winning digital marketer, growth strategist, and Founder of 80/20 Digital. Specialising in lead generation for service-based businesses, Colm helps brands scale through brand-led, data-driven SEO, AI SEO (AIO/GEO), Google Ads, social media, conversion strategy, and commercially focused digital marketing systems. Over the past three decades, his strategies have generated more than $100 million in revenue for clients across Australia, the UK, Ireland, Canada, and the US.