Learn all about 80/20 Digital’s Platinum win at the Summit International Awards for delivering over 500% ROI with a creative brand transformation.

Key Takeaways

    • 80/20 Digital earned a Platinum Summit Marketing Effectiveness Award for delivering exceptional marketing results through a strategic brand transformation campaign.
    • The award-winning project for Ascoat combined branding, website design, SEO and targeted Google Ads to improve market positioning and business performance.
    • The campaign achieved an impressive 525% return on investment, demonstrating the value of data-driven marketing strategies.
    • A complete brand refresh, including a new logo, style guide and website, helped strengthen Ascoat’s online presence and customer engagement.
    • Integrated digital marketing efforts enabled the business to recover its investment quickly while generating measurable growth.
    • Industry recognition highlights the importance of combining creative branding with performance-focused marketing to achieve long-term business success.

It’s a happy new year for us indeed—80/20 Digital has won a Platinum Summit Marketing Effectiveness Award! This recognition from the Summit International Awards is for our work with Ascoat, involving a B2B brand redesign and marketing campaign that achieved an incredible 525% ROI for our client.

What Are the Summit International Awards?

For over 30 years, the Summit International Awards have been recognising the best of the best in communications and marketing. Their Marketing Effectiveness Awards celebrate campaigns that go beyond creativity to deliver real-world results, and that’s exactly where we thrive. This year, our work with Ascoat stood out in the Online Advertising & Marketing – B2B category, earning us the coveted Platinum award. To say we’re over the moon is an understatement!

The Winning Campaign: Ascoat’s Brand Redesign

Ascoat is the premier provider of industrial and commercial epoxy and resin flooring in Victoria, offering services tailored for high-performance and high-risk environments. 

When Ascoat partnered with us, we focused on their strengths—technical expertise and 30 years of industry leadership. We gave their brand a full makeover, including a new logo, style guide, and website designed with a seamless UX. Authentic photos, strong SEO-driven content, and targeted Google Ads completed the package, helping Ascoat recoup their investment within months and achieve a stunning 525% ROI.

“Colm and his team have been invaluable on our new digital journey, from overhauling our branding and building us a shiny new website that exceeded our expectations. They really took the time to understand the nuances of our industry, which matters in our technical industry and this makes all the difference in the effectiveness of our website.” 

– Arthur Karayannis, Ascoat

A Big Thank You

Awards like this don’t happen in isolation. First, a heartfelt thank you to Ascoat for trusting us with their brand transformation. Secondly, to the Summit International Awards for recognising the impact of our work. And finally, to our talented team at 80/20 whose creativity, dedication, and expertise made this achievement possible. Winning Platinum is a testament to our team’s passion and hard work, and we’re thrilled to share this moment with our incredible clients. 

After last year’s successes at the AVA, NYX, and Vega awards (and a couple of top 10 lists along the way!), we’re more driven than ever to keep delivering standout results for amazing businesses like Ascoat.

Ready for Your Success Story?

If you’ve got big goals for your business, we want to talk to you. Who knows—maybe next year, we’ll be celebrating your win, too! Whether it’s a brand refresh or driving game-changing ROI, 80/20 Digital is ready to roll up our sleeves and get to work. Call us on 03 9042 0714 today for a free consultation!

Frequently Asked Questions

What are the Summit International Awards?

The Summit International Awards are a global competition that recognises excellence in marketing, advertising, branding and communications, with a strong emphasis on creativity and measurable business results.

A Marketing Effectiveness Award recognises campaigns that achieve outstanding business outcomes, such as increased revenue, lead generation, brand growth or return on investment.

A brand redesign can strengthen market positioning, improve customer perception, increase brand recognition and create a more professional online presence that supports lead generation and sales growth.

Return on investment (ROI) measures the value generated from marketing activities compared to the cost of those efforts. It helps businesses determine whether their marketing strategy is delivering profitable results.

SEO helps ensure a newly branded website remains visible in search results, attracts qualified traffic and continues generating leads throughout and after the rebranding process.

Yes. Combining branding, website optimisation, SEO and paid advertising can help businesses increase visibility, attract more customers and generate measurable growth regardless of company size.

Colm MacGowan is a multi-award-winning digital marketer, growth strategist, and Founder of 80/20 Digital. Specialising in lead generation for service-based businesses, Colm helps brands scale through brand-led, data-driven SEO, AI SEO (AIO/GEO), Google Ads, social media, conversion strategy, and commercially focused digital marketing systems. Over the past three decades, his strategies have generated more than $100 million in revenue for clients across Australia, the UK, Ireland, Canada, and the US.