80/20 Wins NYX Gold

Key Takeaways

    • 80/20 Digital received a NYX Gold Award recognising outstanding marketing ROI and campaign effectiveness.
    • The award-winning campaign helped Pickney Early Learning grow from a newly established childcare centre to full enrolment capacity within months.
    • A combination of marketing strategy, website development, Google Ads and local SEO drove significant improvements in visibility, enquiries and conversions.
    • The campaign achieved strong performance metrics, including increased conversion rates, improved organic visibility and an impressive return on investment.
    • Strategic collaboration between client and agency was instrumental in delivering measurable business outcomes.
    • The award highlights the value of data-driven marketing that focuses on revenue growth, lead generation and long-term business success.

Break out the good glasses and pop a bottle of bubbly! We’re proud to share that our campaign with Pickney Early Learning has taken home a NYX Gold Award for Marketing ROI Excellence, recognising an incredible 8,416% return on investment achieved in just six months.

It’s not our first win at the NYX Awards, but it’s one we’re especially proud of. It shows what can happen when strategy, teamwork and solid marketing all come together for a growing Aussie business.

Building a Brand from the Ground Up

When Pickney Early Learning first came to us, they were a brand-new childcare centre in Beaumaris with just a logo, a few unfinished web pages, and 33 weekly sessions booked. To stay viable, they needed to fill 160 sessions and compete with big national names.

We started with a full marketing and brand strategy, defining their tone of voice, audience, and positioning. From there, we built a user-friendly website, launched targeted Google Ads, and implemented local SEO to help parents find them online. Every part of the strategy worked together to build awareness, trust, and easy pathways to enrolment.

Turning Visibility into Enrolments

Once the new website launched in May 2025, results came quickly. Within two weeks, parents were booking tours and sending enquiries. By November, Pickney had reached full capacity—a complete turnaround in just six months!

The results speak for themselves:

  • 47% increase in conversion rate
  • 20% higher click-through rate
  • 293% growth in organic visibility
  • Top 3 rankings on Google Maps for key childcare searches
  • A total ROI of 8,416%

The Partnership That Made It Possible

Working with Pickney Early Learning was a true collaboration. Their openness to new ideas and trust in the process meant we could move quickly and make data-driven improvements along the way.

“80/20 Digital helped shape our website and SEO, and it paid off within two weeks.”  – Richard Hendricks, Operations Manager at Pickney Early Learning

A big shoutout goes to the 80/20 Digital team for the creativity, care and hard work that brought it all together. Every part of the campaign played a role in making these results possible!

Let’s Turn Your Next Campaign into a Success Story

This win shows what’s possible with a clear strategy, smart execution, and a bit of persistence. By focusing on the 20% of effort that delivers 80% of the results, we helped Pickney Early Learning go from a quiet launch to a thriving, fully booked centre.

See your business thrive with award-winning digital marketing strategies. Contact 80/20 Digital today for a free consultation and find out how we can help your business grow.

Frequently Asked Questions

What are the NYX Awards?

The NYX Awards are an international competition that recognises excellence in marketing, advertising, digital communications and creative achievement across a range of industries and categories.

Marketing ROI (Return on Investment) measures how much revenue or business value is generated compared to the amount invested in marketing activities. It is a key indicator of campaign effectiveness.

Digital marketing improves ROI by targeting the right audience, increasing visibility, generating qualified leads, improving conversion rates and continuously optimising campaign performance.

Local SEO helps businesses appear in location-based search results, making it easier for nearby customers to discover their services and take action when searching online.

A well-designed website helps convert visitors into enquiries by providing clear information, strong calls-to-action, trust signals and an easy user experience that encourages engagement.

Businesses can improve outcomes by implementing a tailored strategy that combines SEO, paid advertising, website optimisation, conversion tracking and ongoing performance analysis focused on measurable business goals.

Colm MacGowan is a multi-award-winning digital marketer, growth strategist, and Founder of 80/20 Digital. Specialising in lead generation for service-based businesses, Colm helps brands scale through brand-led, data-driven SEO, AI SEO (AIO/GEO), Google Ads, social media, conversion strategy, and commercially focused digital marketing systems. Over the past three decades, his strategies have generated more than $100 million in revenue for clients across Australia, the UK, Ireland, Canada, and the US.