See how 80/20 Digital's award-winning strategies at the LIT Awards transformed a local client’s new business with exceptional ROI.

Key Takeaways

    • 80/20 Digital received a Gold Award at the LIT Advertising Awards for excellence in marketing effectiveness and measurable campaign performance.
    • The award-winning campaign helped Pickney Early Learning grow from a newly established childcare centre to full enrolment capacity within months.
    • A combination of website development, brand strategy, Google Ads and local SEO contributed to significant growth in enquiries, bookings and visibility.
    • The campaign achieved strong marketing outcomes, including increased conversion rates, improved organic search visibility and substantial return on investment.
    • Strategic planning and a clear understanding of the target audience played a critical role in the campaign’s success.
    • The award highlights how data-driven digital marketing can deliver meaningful business outcomes beyond traffic and impressions alone.

Well, our 2026 is off to a very strong start! We’re proud to share that our campaign with Pickney Early Learning has taken home a Gold Award at the LIT Advertising Awards, recognising excellence in the Digital Campaign – Marketing Effectiveness category.

The submission highlights a result that mattered most to the business itself: taking a brand-new childcare centre from early launch to full capacity within six months, delivering an 8,416% return on investment along the way. For a local centre competing against well-established national brands, that outcome made a real difference.

About the LIT Advertising Awards

The LIT Advertising Awards recognise creative and effective work across digital media, design, and advertising worldwide. They celebrate campaigns that stand out not because they’re loud, but because they’re well thought through, clearly executed, and grounded in strong ideas.

This recognition at the LIT Advertising Awards follows our recent NYX Awards win for the same campaign, reinforcing what we value most here at 80/20: clear strategy, steady execution, and outcomes that drive real business growth.

How the Campaign Came Together

When Pickney Early Learning partnered with us, they were starting from scratch. At the time, they had a logo, three unfinished website pages, and just 33 weekly childcare sessions booked. To operate sustainably, they needed to reach 160 sessions and do it quickly, all within a competitive local market.

Rather than rushing straight into ads, our focus was on getting the fundamentals right. We began with a marketing and brand strategy to clarify positioning, audience, and tone of voice. From there, we built a new website designed to support how parents find and choose a childcare centre.

Once live in May 2025, the site was supported by Google Ads and local SEO targeting high-intent searches in Beaumaris. Early results came quickly, with enquiries and tour bookings within the first two weeks. Ongoing testing and optimisation contributed to a 47% increase in conversion rates, a 20% lift in click-through rate, and 293% growth in organic visibility.

By November 2025, Pickney Early Learning had reached full capacity.

A Big Thank You to Pickney & Our Team

This outcome was only possible thanks to the trust and collaboration of the team at Pickney Early Learning, who backed the strategy and moved quickly as the campaign took shape. A huge thank you as well to the team at 80/20 Digital for the care and consistency that went into delivering the work behind the scenes.

Get More from Your Digital Marketing with 80/20 Digital

Awards are nice, but the real win is seeing local businesses thrive. If you’re looking for digital marketing that’s data-driven and focused on results, we’d love to talk about how we can help. Contact 80/20 Digital today for a free consultation!

Frequently Asked Questions

What are the LIT Advertising Awards?

The LIT Advertising Awards are an international competition that recognises excellence in advertising, marketing effectiveness, creativity and campaign performance across a range of industries.

Marketing effectiveness refers to how successfully a campaign achieves its objectives, such as increasing enquiries, generating leads, improving conversions or driving revenue growth.

Digital marketing can increase visibility, attract qualified leads, improve brand awareness and generate enquiries through channels such as SEO, Google Ads, website optimisation and content marketing.

Measurable results help businesses understand the return on their marketing investment and identify which strategies are generating real business growth.

Google Ads can generate immediate visibility and enquiries, while SEO builds long-term organic traffic and search visibility. Together, they create a balanced lead generation strategy.

Yes. Businesses of any size can achieve exceptional outcomes when they combine a clear strategy, strong execution, ongoing optimisation and a focus on measurable business objectives.

Colm MacGowan is a multi-award-winning digital marketer, growth strategist, and Founder of 80/20 Digital. Specialising in lead generation for service-based businesses, Colm helps brands scale through brand-led, data-driven SEO, AI SEO (AIO/GEO), Google Ads, social media, conversion strategy, and commercially focused digital marketing systems. Over the past three decades, his strategies have generated more than $100 million in revenue for clients across Australia, the UK, Ireland, Canada, and the US.