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The 80/20 Blog

Get news, insights and top quality advice from the digital marketing experts. Click on the category buttons below to start reading.

80/20 discuss the importance of a mobile-friendly website.

Does a Mobile-Friendly Website Matter?

So your website performs well on desktop, but how about mobile? If you’re wondering whether mobile friendliness matters for websites, the answer is 100% YES. If your website doesn’t look good or work properly when viewed from a mobile, then you’re doing your business a massive disservice because you’re most likely losing valuable enquires because of poor user experience (UX)

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Organic Search 101: Understanding Search Intent

Look, we get it; organic search sounds like something you’d find at a health food store or farmer’s market, but we’re here to help stop the confusion. What is Organic Search? Put simply, organic search refers to any enquires you get from a search engine that you don’t pay for. Organic search is one of the most effective channels to

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Buying Website Domains for Brand Protection: Is it Worth it?

As digital marketing experts, we are often inundated with questions about domains, but one of the most common questions we get is, ‘should I buy domain names similar to mine?’ The answer is yes. Why? It’s an added layer of protection for your brand online. When you have a website, there are multiple domains available. If you run a business

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Password Security: Why LastPass is the Best Solution

When it comes to online security, many of us have probably been guilty of being a little bit lackadaisical; from using the same password for the last decade and sharing our logins via email to using really easy passwords like ABC123 or Rockstar10. However, as demonstrated in the recent Optus data breach, it’s more important than ever to keep your

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Breadcrumbs in Web Design: Why They’re Important for UX & SEO

As the famous fairytale goes, Hansel and Gretel left a trail of breadcrumbs behind them as they ventured into the woods so they could find their way out again. While breadcrumbs probably weren’t the best choice, it was a smart tactic. A tactic that is used for the exact same reasons on a well optimised website: to find where you are

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WordPress Web Maintenance: Load Fast & Stay Secure!

We all know how important it is to take our cars for a service. If you don’t, eventually the the car will slow down, seize up and potentially stop functioning altogether. But did you know that WordPress websites are exactly the same? WordPress website maintenance keeps your site secure, running smoothly and loading fast, which ultimately helps maintain your rankings

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Cracking Down on Fake Google Reviews

Google Business Profile, previously known as Google My Business (GMB), is a small business’s best friend when it comes to boosting Local SEO performance. Why? 2 words: Google reviews.  Google reviews are a critical component of any well-established business and local SEO strategy, but there is a right and wrong way to go about it. More and more, we are

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Google Ads Attribution Models

What DDA Means for Your Google Ads Campaign

What is DDA? You may have received an email from Google recently explaining that the way it measures conversions is about to change. Instead of ‘Last Click’ attribution, it will use ‘Data Driven’ instead. This is the email here:    Um…what? Unless you’re a complete search marketing data nerd, this probably doesn’t mean a lot to you, so we’re going

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Why we recommend Siteground Hosting for WordPress

So you have a website, but do you know what you should be looking for when choosing website hosting?  “Stable, secure and super-fast” is the answer.  But how fast should your website hosting be? Loading should take approximately no more than 1.5 seconds, and preferably less than 1 second if you want to outperform your competitors on Google.  However, fast

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5 Black Hat SEO Tactics to Avoid at All Costs

There’s no denying that ranking on search engines is a highly competitive – and lucrative – landscape. Some studies estimate the click through rate for the top organic spot on Google to be 28.5%.  Other studies maintain this figure is closer to 40%. Securing top search engine rankings is a game changer and small to medium business owners are willing

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Dot Au: The Low Down on Australian Domain Names

Having a high-performance website in the digital era is essentially non-negotiable. But it can be challenging to wrap your head around the ins and outs of building, maintaining and hosting a website. That’s where we come in. As digital marketing experts specialising in SEO and web development, we know what you need (and don’t need) to ensure your website performs well, loads fast,

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Is Buying Backlinks SEO Best Practice?

Paid link building strategies are something that has been happening in the industry for decades, though it’s kept pretty hush hush. But why? Well, buying or selling links is a direct violation of Google’s Webmaster Guidelines and may result in a penalty if you’re caught. A reputable SEO specialist should outright condemn paid link building but unfortunately, for many, it continues.  What

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What’s the Use of Social Media Hashtags? We Get the #Facts

What’s the Use of Social Media Hashtags? We Get the #Facts

In this digital age, social media has become a sure-fire way to boost brand awareness, generate leads and acquire new customers. But social media is competitive, and with so much content to consume, it’s easy for your posts to get lost amongst the noise. However, there is a way to make sure your target audience has a better chance of seeing you, and that’s

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Can Artificial Intelligence Replace Copywriters?

Can Artificial Intelligence Replace Copywriters?

It’s an important question – could AI be used to generate highly targeted website copy to rank on search engines and save business owners time and money hiring a human copywriter? The short answer is no. Not now, not ever. OK, so let’s not rule out ever. Dystopian sci-fi fans will be quick to point out that AI could eventually

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Celebrating International Women's Day with Gretel & Abbey

If You Dream It, You Can Do It: Celebrating International Women’s Day with Gretel & Abbey

At 80/20 Digital, providing equal opportunities for all employees and challenging everyone to be the best they can be is at the core of our business ethos. In celebration of International Women’s Day, 80/20’s Digital’s leading ladies, Gretel and Abbey, share their workplace experiences through the female lens and give their top tips on challenging adversity, chasing your dreams and

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