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The 80/20 Blog

Get news, insights and top quality advice from the digital marketing experts. Click on the category buttons below to start reading.

Is web design a ranking factor? 80/20 explains.

Is Web Design a Ranking Factor?

Search engines serve as the gateway to online information, and it’s a constant fight for the top spot in the search results (SERPs). While keywords, backlinks, and content quality remain vital in the world of search engine optimisation (SEO), there’s another crucial factor that often goes overlooked: website design. We’ve been asked many a time if web design is a

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Blogs for SEO vs social media: what's the difference?

Blogs for SEO vs Social Media: What’s the Difference?

  Blogs. It’s that annoying word you probably hear us babble on about all the time, but trust us when we say these are something your marketing strategy shouldn’t be without. It’s worth mentioning that blogs can – and should – be written for different purposes. Now, you might be wondering: “What’s the big deal? Isn’t writing a blog the

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80/20 Digital share the key to master 301 redirects.

Mastering 301 Redirects

In the ever-evolving world of websites, change is the only constant. Whether you’re redesigning your site, rebranding your business, or even just tweaking your page URLs, it’s crucial to understand the power of 301 redirects. 301 redirects can be confusing, so we’re here to demystify them once and for all so you know when to use them (and when not

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See the 6 ways to start sending successful EDMs to your customers and clients.

6 Tips to Start Sending Successful eDMs

Email marketing has come a long way since the early 2000s. While the novelty of may have worn off over time, its value as a communication and sales tool has not. Global data shows that over half of consumers have made a purchase or taken action as a result of an email they received in the past 12 months, representing

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80/20 discuss why staging environments are the secret to successful websites.

Staging Environments: the Secret to Successful Websites

We’re going to let you in on a little secret; if you want a successful website, a staging environment is a must. Just like you wouldn’t race a new car without doing a test run, you shouldn’t set changes live on your website until they’ve been successfully applied in a staging environment. Why? Well, if you’ve ever been the victim

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How long does SEO take? 80/20 Digital reveals all.

How Long Does SEO ACTUALLY Take?

It’s the age-old question: how long does SEO take?  While we wish we could promise you overnight results when you start your SEO strategy, it’s just not a reality (and it should be a MASSIVE red flag if an agency does say they can achieve this because we can guarantee they can’t). Picture this: you’ve just embarked on an SEO

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Google Ads Advertiser Verification

Google Ads Advertiser Verification: How to Get Verified

Google has introduced a new initiative to help stamp out advertiser spam: every advertiser using Google Ads will now have to get verified. Click here to read more about the new Advertiser Verification policy. According to Google’s own advertising dashboard, advertiser verification is designed to give people everywhere more transparency, choice and control. While this may seem somewhat unnecessary for

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Get to Know the Top 10 Google Ads Extensions

Get to Know the Top 8 Google Ads Extensions

Are you looking to spice up your Google Ads game? Well, you’re in luck because Google Ads extensions may be just what you need. These little add-ons can make a big difference to the effectiveness of your ad campaigns, but knowing which ones suit your business model and will be best for your business goals takes a little bit of

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80/20 Share Why You Need to Start Content Marketing ASAP

Why You Need to Start Content Marketing ASAP

Content has become quite the buzz term of late, making it all the more confusing for digital marketing novices. So, in the spirit of creating good content, we’re here to shed some light on where to begin and why you need to start content marketing ASAP. Content marketing is designed to strengthen your brand by answering customer queries, stimulating interest,

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80/20 Digital shares how to conduct a company photoshoot

The Ultimate Guide to Conducting Company Photoshoots

Is your website or marketing collateral in need of some sprucing up? Then some fresh company photos could be the answer. But a company photoshoot isn’t just a matter of whipping out a camera and getting anyone to snap a few pics; it requires the same careful consideration and accurate coordination. Nobody likes looking like a goofy potato or an

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Find out how to optimise your Google Ads Campaign for maximum ROI

How to Optimise your Google Ads Campaign for Maximum ROI

When it comes to advertising, we understand that the goal is to make the most out of every dollar you spend. Google Ads is one of the most effective ways to reach potential customers and increase your return on investment (ROI). However, to truly optimise your Google Ads campaigns, you need to understand which metrics matter most for service-based businesses

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Grid Strategies: The Instagram Holy Grail

Grid Strategies: The Instagram Holy Grail 

Calling all social media enthusiasts! Are you tired of posting the same old content on Instagram? Well, it’s time to shake up your posting schedule and get onto the Instagram grid bandwagon. With over 1 billion monthly active users, Instagram is a must for businesses looking to build their social media following and engage with their customers, but the caveat

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80/20 Digital share their 5 steps for social media for beginners.

A 5-Step Guide to Social Media for Beginners

Social media can seem like an intimidating world, especially for business owners who are used to more traditional forms of marketing *cough cough* Yellow Pages and billboards. But fear not. With a little guidance, you, too, can navigate the organic social media landscape like a pro in no time. Well, not as pro as us, but close enough. So sit

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80/20 Digital Share the Top Social Media Trends to Watch Over the Next 12 Months

The Top Social Media Trends to Watch Over the Next 12 Months

Once upon a time, it was all about BEING trendy – you know, when Viennetta ice cream was the fancy dessert, lycra and leg warmers were cool and everyone used the word ‘radical’. But now it’s about WHAT is trending. From filming TikTok dances and creating memes to videoing challenges where people slap each other in the face with a

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80/20 Digital discuss what you need to know about the upcoming Google Analytics 4 (GA4) transition.

Google Analytics 4 is Coming: What You Need to Know

While it may sound like a motto out of Game of Thrones, this isn’t a fantasy; Google Analytics 4 is coming.   When is it happening? As of July 1st this year, Universal Analytics (UA) will become obsolete and Google Analytics 4 (GA4) will be taking over completely. However, come March, Google will begin transitioning clients over automatically. While this

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Discover 80/20 Digital's 6 tips to start generating leads.

6 Tips To Start Generating Leads

Competition in the digital space has never been greater; from podcasts, videos and blogs to social media, SEO strategies and email marketing, brands are doing whatever it takes to generate leads. It can be incredibly overwhelming to know where to start, so we thought we’d help out by sharing our best tips to start generating leads that boost your bottom

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80/20 discuss the importance of a mobile-friendly website.

Does a Mobile-Friendly Website Matter?

So your website performs well on desktop, but how about mobile? If you’re wondering whether mobile friendliness matters for websites, the answer is 100% YES. If your website doesn’t look good or work properly when viewed from a mobile, then you’re doing your business a massive disservice because you’re most likely losing valuable enquires because of poor user experience (UX)

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Organic Search 101: Understanding Search Intent

Look, we get it; organic search sounds like something you’d find at a health food store or farmer’s market, but we’re here to help stop the confusion. What is Organic Search? Put simply, organic search refers to any enquires you get from a search engine that you don’t pay for. Organic search is one of the most effective channels to

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Buying Website Domains for Brand Protection: Is it Worth it?

As digital marketing experts, we are often inundated with questions about domains, but one of the most common questions we get is, ‘should I buy domain names similar to mine?’ The answer is yes. Why? It’s an added layer of protection for your brand online. When you have a website, there are multiple domains available. If you run a business

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Password Security: Why LastPass is the Best Solution

When it comes to online security, many of us have probably been guilty of being a little bit lackadaisical; from using the same password for the last decade and sharing our logins via email to using really easy passwords like ABC123 or Rockstar10. However, as demonstrated in the recent Optus data breach, it’s more important than ever to keep your

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The Benefits of SEO Blogging

No content or SEO strategy is complete without a blog. ‘Why?’ you ask. Because SEO blogging is a powerful, multi-purpose digital marketing tool that every modern business with a website needs. Think about it as ‘The Swiss Army Knife’ of digital marketing.

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Breadcrumbs in Web Design: Why They’re Important for UX & SEO

As the famous fairytale goes, Hansel and Gretel left a trail of breadcrumbs behind them as they ventured into the woods so they could find their way out again. While breadcrumbs probably weren’t the best choice, it was a smart tactic. A tactic that is used for the exact same reasons on a well optimised website: to find where you are

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WordPress Web Maintenance: Load Fast & Stay Secure!

We all know how important it is to take our cars for a service. If you don’t, eventually the the car will slow down, seize up and potentially stop functioning altogether. But did you know that WordPress websites are exactly the same? WordPress website maintenance keeps your site secure, running smoothly and loading fast, which ultimately helps maintain your rankings

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Cracking Down on Fake Google Reviews

Google Business Profile, previously known as Google My Business (GMB), is a small business’s best friend when it comes to boosting Local SEO performance. Why? 2 words: Google reviews.  Google reviews are a critical component of any well-established business and local SEO strategy, but there is a right and wrong way to go about it. More and more, we are

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Google Ads Attribution Models

What DDA Means for Your Google Ads Campaign

What is DDA? You may have received an email from Google recently explaining that the way it measures conversions is about to change. Instead of ‘Last Click’ attribution, it will use ‘Data Driven’ instead. This is the email here:    Um…what? Unless you’re a complete search marketing data nerd, this probably doesn’t mean a lot to you, so we’re going

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Why we recommend Siteground Hosting for WordPress

So you have a website, but do you know what you should be looking for when choosing website hosting?  “Stable, secure and super-fast” is the answer.  But how fast should your website hosting be? Loading should take approximately no more than 1.5 seconds, and preferably less than 1 second if you want to outperform your competitors on Google.  However, fast

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5 Black Hat SEO Tactics to Avoid at All Costs

There’s no denying that ranking on search engines is a highly competitive – and lucrative – landscape. Some studies estimate the click-through rate for the top organic spot on Google to be 28.5%.  Other studies maintain this figure is closer to 40%. Securing top search engine rankings is a game changer, and small to medium business owners are willing to

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Dot Au: The Low Down on Australian Domain Names

Having a high-performance website in the digital era is essentially non-negotiable. But it can be challenging to wrap your head around the ins and outs of building, maintaining and hosting a website. That’s where we come in. As digital marketing experts specialising in SEO and web development, we know what you need (and don’t need) to ensure your website performs well, loads fast,

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Is Buying Backlinks SEO Best Practice?

Paid link building strategies are something that has been happening in the industry for decades, though it’s kept pretty hush hush. But why? Well, buying or selling links is a direct violation of Google’s Webmaster Guidelines and may result in a penalty if you’re caught. A reputable SEO specialist should outright condemn paid link building but unfortunately, for many, it continues.  What

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What’s the Use of Social Media Hashtags? We Get the #Facts

What’s the Use of Social Media Hashtags? We Get the #Facts

In this digital age, social media has become a sure-fire way to boost brand awareness, generate leads and acquire new customers. But social media is competitive, and with so much content to consume, it’s easy for your posts to get lost amongst the noise. However, there is a way to make sure your target audience has a better chance of seeing you, and that’s

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