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Results-Driven Marketing

Results-Driven Marketing

Melbourne’s Leading

Blog Writing Agency

Showcase your expertise, experience, authoritativeness and trustworthiness with expertly written blogs designed to reach customers and rank on Google. 

SEMRUSH
Expert Partner
Google Ads
Certified Partner
Hayley Tantau
Copywriter & Social Media

Build Your Brand With Expert Blog Writing From 80/20 Digital

Devised, researched and written to engage users on social media while obtaining top search engine rankings, blog writing is the cornerstone of any successful content marketing strategy. Following our ‘ever found, ever shared’ philosophy, our blog content is optimised to outrank and outperform anything your competition has done and deliver real results for your business, organically.

Custom Blog Writing Plans To Communicate Your Message

Not sure where to start? Never enough time? Ask us about tailoring a blog strategy for your business to position you as an expert, achieve top search engine rankings, engage your audience and attract shares on social media. We will save you time, money and the headache of trying to do it all yourself with human written, SEO optimised content, that will engage your audience and elevate your brand.

Say Goodbye To Bland Content And Hello To High Quality Blogs

Our blog writing services give you a fresh, engaging voice that resonates with your users and positions you as an industry leader while giving you the platform to deliver news, updates, and interesting articles about your business and the market.

We set the tone by identifying a voice and style that will resonate with the target audience and write informative blogs that aim to be conversational and engaging while addressing the pain points of your customers and providing solutions.

Our blog posts are ghost-written in your name and designed to be informative. Our content writers create blogs that are unique, interesting and insightful for readers and emphasise quality over quantity. Our strategy first approach means your blogs will be SEO optimised for top search engine rankings. We can also save you time and money by creating blogs that answer your most frequently asked questions.

Get Your Business On Page 1 Of Google With SEO Blogs

As part of a dedicated content marketing strategy, blog content can attract invaluable, free, organic, editorially-given links from webmasters across the web. These are the exact type of links Google wants you to attract – and you’ll be rewarded with top rankings on search engines and increased enquiries.  

As a highly regarded SEO blogging agency in Melbourne, our blog writing specialists can:

  • Spark conversation and engage your target audience
  • Increase website traffic
  • Create fresh content
  • Improve page ranking and SEO performance
  • Generate more leads
  • Boost brand awareness
  • Maximise conversions and ROI

Following Blog Writing Best Practice - Always

Through snappy headlines, exciting content, a purposeful tone and strong Calls to Action, we can help you achieve the best results for your blogs. As with all of our processes, we follow blog writing best practices.

  • Consulting with our clients to understand their goals
  • Writing with purpose, not for the sake of it
  • Understanding the search intent of users
  • Identifying relevant, poignant and important topics
  • Researching appropriate SEO keyphrases for improved page ranking
  • Highlighting thought leaders and experts within your company and industry
  • Linking to ‘money pages’ and applicable sources for more conversions 
  • Aligning with the tone and style of your brand

Achieve Online Success With Blog Content

Blogging works by targeting longtail keyphrases that you otherwise couldn’t in your website copy alone. This means you rank for more keywords, appear in more searches, get more clicks and ultimately, more conversions. While the humble travel blog, film review and food critique are  synonymous with traditional blogging, all kinds of businesses are getting on board with writing their own blogs, and for good reason. Blogging for your business is a simple, yet strategic way to engage readers and direct them to the ‘money pages’ of your website.

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What Our Clients Say

Melbourne's Trusted Blog Writing Specialists

Our digital marketing agency specialises in helping business owners from service-based businesses to achieve their marketing goals. We do this through high-performance lead generation websites, best practice SEO, high-quality content marketing, social media and Google Ads Pay Per Click advertising. Ready to take your lead generation to the next level? Enquire now. Success is just a phone call away.

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Our Blog Writing Process

STRATEGY

We research relevant keywords to target and devise a list of relevant, highly-searched blog topics that follow blogging best-practice for optimal results.

IMPLEMENTATION

We mimic your brand voice and position your business as a thought-leader with well-written blog content that answers your customers questions.

RESULTS

With informative, engaging, relevant and search engine-optimised blogs, you'll build your E.E.A.T, which means better rankings, more clicks and more enquires.

Book Your Free Blog Writing Strategy Session Today

Colm MacGowan

Owner & Founder

    Small to Medium Businesses We’ve Worked With

    Expertly-Crafted Blogs That Drive Results

    Blog Writing FAQs

    How can professionally written blog posts benefit my business?

    Professionally crafted blog posts are a cornerstone of a successful content marketing strategy. At 80/20 Digital, our blogging services go beyond mere content creation; we create strategic, SEO-optimised blog posts that position your brand as an industry authority. Choose 80/20 Digital for blogs that not only engage your audience but also drive organic traffic and boost your website’s search engine rankings.

    Identifying the right topics is crucial for a successful blogging strategy. Our team at 80/20 Digital conducts in-depth research to understand your target audience and industry trends. We then create blog content that addresses the pain points of your audience, establishes your expertise, and aligns with your business objectives. Choose 80/20 Digital for a blog strategy that speaks directly to your audience’s needs and positions your brand as a thought leader.

    Consistency is key in blogging. At 80/20 Digital, we recommend a tailored approach based on your business goals and industry trends. Whether it’s a weekly, bi-weekly, or monthly schedule, our blogging services ensure a steady stream of high-quality, relevant content. Choose 80/20 Digital for a customised blogging schedule that keeps your audience engaged and supports your overall marketing strategy.

    Outsourcing your blogging to 80/20 Digital will save you time, hassle and money. We are experts in this space. Our team is highly experienced and will collaborate with you to deliver blog content designed to rank and share. We handle everything from the content strategy and keyphrase research to publication, allowing you to get on with what you do best. Choose 80/20 Digital for a hassle-free blogging experience that elevates your brand and delivers tangible results in audience engagement, search engine rankings and sales conversion.

    Outsourcing your blogging to 80/20 Digital will save you time, hassle and money. We are experts in this space. Our team is highly experienced and will collaborate with you to deliver blog content designed to rank and share. We handle everything from the content strategy and keyphrase research to publication, allowing you to get on with what you do best. Choose 80/20 Digital for a hassle-free blogging experience that elevates your brand and delivers tangible results in audience engagement, search engine rankings and sales conversion.

    No, some of our clients are happy to use blogs for news updates or to communicate vital information like red letter days or industry updates.

    Check Out Our Blog Success

    Over the past decade, we have generated millions of dollars for our SME clients. Check out some of the work we have done by scrolling through the case studies on the right.

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    Contact Us Today To Discuss Your Blog Strategy