News, insights and advice from the SEO experts
AI SEO is not a completely new disciplne. It is the next evolution of SEO, built on technical clarity, useful content, authority, reviews, citations and brand trust. AI platforms like Chat GPT, Claude and Gemini need clear, consistent proof of who you help, what you do best, when you operate and why you can be trusted.
Answer Engine Optimisation (AEO) focuses on helping AI search platforms understand, verify and surface content as direct answers to user questions. AI search engines such as ChatGPT, Google AI Overviews, Gemini and Perplexity prioritise clear, structured and trustworthy information over traditional ranking signals alone. Content performs better in AI search when answers are stated clearly, written in plain language and
Google’s E-E-A-T framework stands for Experience, Expertise, Authoritativeness and Trustworthiness and helps evaluate content quality and credibility. E-E-A-T is not a direct ranking factor but is closely aligned with the signals Google uses to assess valuable, trustworthy content. Demonstrating real-world experience and industry expertise helps build confidence with both users and search engines.
AI copywriting tools can significantly improve content production speed, efficiency and data analysis capabilities for marketers. Human copywriters remain essential for creativity, emotional intelligence, storytelling and audience-specific communication. The most effective content strategies combine AI’s speed and analytical power with human insight, experience and strategic thinking.
80/20 Digital earned multiple Gold and Silver awards at the Vega Digital Awards for delivering exceptional digital marketing results across several client campaigns. Award-winning campaigns generated significant business growth through a combination of SEO, lead generation and integrated digital marketing strategies. The Vega Digital Awards recognise excellence in creativity, innovation and measurable performance within the global digital marketing industry.
80/20 Digital received 10 NYX Awards recognising excellence in digital marketing and return on investment (ROI) across multiple client campaigns. Award-winning campaigns demonstrated the effectiveness of SEO, Google Ads and integrated digital marketing strategies in driving measurable business growth. Clients across multiple industries achieved significant improvements in revenue, lead generation, search visibility and overall marketing performance.
80/20 Digital was recognised at the 2024 AVA Digital Awards, earning both Platinum and Gold awards for outstanding digital marketing campaigns. The award-winning SEO campaign for Showfront delivered significant growth, including a 35% increase in year-over-year revenue and substantial improvements in search visibility. Integrated digital marketing campaigns for Betta Fire Protection generated exceptional business results, including an 1,800% increase in
High-quality content remains one of the most important drivers of SEO success and search visibility. Google prioritises content that provides genuine value, relevance and useful information for users rather than content created solely for search engines. Quality content helps establish trust, authority and credibility within a specific industry or niche.
Verifying your Google Business Profile is essential for improving local search visibility and establishing business credibility on Google Search and Maps. Google offers several verification methods, including phone, email, postcard, video call and video recording verification. Google increasingly relies on video verification methods to confirm that businesses are legitimate and operating at their claimed locations.
Web design impacts SEO by influencing user experience, site usability, mobile responsiveness and website performance. Search engines favour websites that provide positive user experiences, including intuitive navigation and engaging page layouts. Mobile responsiveness is essential as Google uses mobile-first indexing and prioritises websites that perform well on mobile devices.
SEO blogs and social media content serve different purposes but work best when used together as part of a broader content marketing strategy. SEO blogging focuses on improving search engine visibility, attracting organic traffic and targeting relevant keywords over the long term. Social media content is designed to drive engagement, encourage sharing and build relationships with audiences in real time.
A 301 redirect permanently sends users and search engines from one URL to another, helping preserve traffic and search visibility. 301 redirects are essential when changing URLs, migrating websites or consolidating content into more comprehensive pages. Properly implemented redirects help maintain a positive user experience by preventing visitors from encountering broken pages and 404 errors.
SEO is a long-term strategy, and meaningful improvements in rankings and organic traffic typically take several months rather than days or weeks. Most businesses can expect to see noticeable SEO progress within approximately 6 weeks to 6 months, depending on competition and market conditions. Factors such as competition, technical SEO, website authority, content quality and backlink acquisition all influence SEO
Successful lead generation focuses on attracting quality traffic rather than simply increasing visitor numbers.
Well-designed landing pages play a critical role in converting website visitors into enquiries and customers.
Content marketing helps build trust, improve search visibility and position businesses as industry authorities.
Mobile-friendly websites are essential because a significant portion of internet traffic now comes from smartphones and mobile devices. Poor mobile experiences can lead to higher bounce rates, lost enquiries and reduced conversion opportunities. Google uses mobile-friendliness as a ranking factor, making mobile optimisation important for SEO performance.
Organic search refers to unpaid traffic from search engines and remains one of the most cost-effective long-term digital marketing channels. Understanding search intent is critical for SEO because it helps businesses create content that matches what users are actually searching for. The four main types of search intent are informational, navigational, transactional and commercial investigation.
SEO blogging helps websites target additional keywords and search queries beyond core service and product pages. Blog content creates opportunities to rank for long-tail keywords, which often have lower competition and stronger search intent. Regular blogging can increase website visibility, attract qualified traffic and support long-term organic growth.
Breadcrumbs are navigational links that show users where they are within a website’s structure and how to return to previous sections. Well-implemented breadcrumbs improve user experience by making websites easier to navigate and reducing user frustration. Breadcrumb navigation can help lower bounce rates by encouraging visitors to explore additional pages within a website.
Google reviews play a significant role in local SEO, customer trust and online reputation management. Fake reviews, whether positive or negative, violate Google’s guidelines and can damage business credibility. Purchasing reviews or encouraging non-customers to leave feedback can create long-term risks for rankings and consumer trust.
Key Takeaways There’s no denying that ranking on search engines is a highly competitive – and lucrative – landscape. Some studies estimate the click-through rate for the top organic spot on Google to be 28.5%. Other studies maintain this figure is closer to 40%. Securing top search engine rankings is a game-changer, and small to medium business owners are willing
Direct .au domain names provide Australian businesses with shorter, simpler and more memorable web addresses. To register a .au domain, businesses and individuals must meet specific Australian eligibility requirements. Existing .com.au domain holders were given priority access to secure the matching .au domain name.
Backlinks remain an important SEO ranking factor because they act as trust signals that help search engines assess website authority. Buying backlinks for ranking purposes violates Google’s guidelines and can expose websites to penalties or reduced search visibility. The quality and relevance of backlinks matter far more than the quantity of links pointing to a website.
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