No content or SEO strategy is complete without a blog. ‘Why?’ you ask. Because SEO blogging is a powerful, multi-purpose digital marketing tool that every modern business with a website needs. Think about it as the ‘Swiss army knife’ of digital marketing.
Blogs for SEO are often an untapped on-page SEO resource, so you’d be forgiven for thinking that creating a blog is as simple as writing about a topic and trying to get people to read it, but it’s far from the truth.
Google’s algorithm is ever-evolving in order to rank the most relevant content for a search, so the content on your website must be SEO optimised. But if the copy across your website pages is already optimised, how can you stay at the top of page 1 and rank for new keyphrases? The answer is blogs.
Each blog should be written with the purpose of ensuring you capitalise on your SEO capability. Take a look at how our SEO blogging can boost your bottom line and drive real results.
Targeting Long-Tail Keyphrases
Long-tail keywords are longer and more specific keyphrases that are incredibly valuable if you know how to use them.
Let’s say you’ve got a makeup brand. You’ve got website pages for each kind of makeup e.g. lipstick, eyeshadow, blush, etc. For each of these pages, you should be targeting specific keyphrases with the goal of ranking on page one on Google. But, with a blog, you could also rank for what are called ‘long-tail keyphrases.’ These are longer common keyphrases, often phrased as questions. A normal keyword might be ‘pink lipstick’, but a longtail keyphrase is something like “what’s the best pink lipstick shade for my skin?”
Long-tail keyphrases generally have a smaller search volume, but the competition is a lot lower, giving you a great opportunity to get to the top of the search results. Without a blog, you’re limiting your SEO opportunities and might only be showing up for one search result when you could be showing up for many.
As an example, if you write a blog about a pink lipstick your brand sells, you could title it ‘The ultimate pink lipstick for parties.’ In this blog, you might target the keywords ‘pink lipstick’, but you also can also target long-tail keyphrases such as ‘finding the right pink lipstick shade,’ ‘the perfect lipstick for parties’, or ‘matte pink lipstick to match my party dress.’
One client, Showfront, has been with us for over a decade. We regularly conduct keyphrase research in order to write blogs targeted to specific audiences in order to rank. For example, we’ve written multiple different blogs on model car display cases, all with a different angle and keyphrase. One of them targets ‘glass model car display case’, another ‘diecast model car display cases‘, and the third ‘classic model car display cabinet’, so they rank for those keywords as well as the primary ‘model car display case‘. This means you’re casting your keyword net wider and opening up more opportunities for more clicks and more conversions.
You can take a look at one of their blogs here to see how it works: Fantastic Ideas for Classic Model Car Display Cases – Showfront Collectors
Lead Generation with SEO Blogs
While not all blogs are necessarily designed specifically for SEO, that doesn’t mean you can’t make the most of your SEO opportunities.
By creating a simple SEO-friendly title, writing relevant subheadings and providing a means to share your content, you can boost your ranking performance and engage
While SEO blogging is excellent for your website rankings, blogs can also be incredibly valuable when posted across social media channels or shared by other sources. This not only increases brand awareness but enhances online engagement and lead generation as people click on the link and go to your website.
Create a social post and link to your blog, and be sure that there are social media share links at the bottom of your blog on the website. This makes it easy for readers to share amongst their own network and generate leads.
Blog Links for SEO
Links are vital for SEO blogging and include external links, internal links and backlinks.
Internal links are one of the simplest yet most underrated link-building strategies that can be used for SEO blogs. This creates what we like to call ‘link juice.’
In SEO blogging, internal links are designed to create a sort of spider web that connects all of your pages together. This strengthens your SEO and boosts your website quality to help you rank better when Google crawls your site.
Let’s revisit the lipstick example. In your ‘The ultimate pink lipstick for parties’ blog, you could link back to your main lipstick page on the website and also link off to specific lipstick product pages. This means your blogs then navigate to your ‘money pages.’ By regularly creating fresh SEO blogs, you develop a stronger SEO spider web and encourage readers to explore your site.
SEO blogging can also be a great way to add an external link to another website with relevant information, such as a government organisation or educational institution. It also provides an opportunity for others to share your content and generate valuable backlinks that contribute to the quality of your website.
Need a little more convincing of the benefits of SEO blogging? We’ll let you in on a little secret:
- This blog is targeting the keyphrase SEO Blogging. We aim to include it 2 times every 100 words. Go through and highlight it to check.
- We’ve also included an internal link and an external link.
- We’ve incorporated an effective title and subheadings.
- We’ve written relevant content with added long-tail keyphrases.
Genius, right? SEO blogging is no easy task, but with 80/20 Digital, you can leave it to the experts. Contact our SEO blogging specialists today on 0400 677 202
80/20 Digital's Content & SEO Specialist, Abbey Faulkner is dedicated to staying on top of industry trends and putting her creativity to good use for her clients. She combines her expertise in media and writing to boost rankings, improve brand awareness, increase engagement and generate leads across clients' websites, email marketing and social media.