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Results-Driven Marketing

Results-Driven Marketing

"The 80/20 rule or 'Pareto Principle' teaches us that 80% of output (results, rewards) is created from 20% of input (time, resources, effort)"

The 80/20 Rule

The 80/20 rule comes from the ‘Pareto Principle’, named after the 19th Century Italian economist, Vilfredo Pareto, who observed that 80% of land in Italy at that time was owned by 20% of the population. The 80/20 rule or ‘Pareto Principle’ teaches us that 80% of output (results, rewards) is created from 20% of input (time, resources, effort). The ‘law of the vital few’, as it is also known, is not so much a dogmatic law (it doesn’t always add up to 100!) as a tried and tested rule of thumb that illustrates the unequal distribution between cause and effect.

In many business disciplines, from IT, HR, Quality Management, Sales & Marketing to Management Consulting, adopting 80/20 thinking has literally transformed how the world does business. Digital Marketing is no different. By adopting and integrating the 80/20 principle into our strategy and research methodologies, we bring a refreshing, results-driven, approach to the Australian digital marketing industry. 80/20 Digital – where the bottom line comes first.

Applying the 80/20 Principle to Digital Marketing

Using proprietary methodology and processes, our Marketing & Brand Strategy Audit delves deep into your business processes to help you understand the “what, why and how” behind your tailored digital marketing strategy, i.e.,

  • what products and services you should (and should not!) promote
  • why these 20% of products and services will maximise profits
  • how they will be promoted and through which channels

Effectiveness + Efficiency = Results

We leverage the 20% of marketing activities that will produce 80% of the results. By tailoring our digital marketing services to unlock highly profitable returns, we reduce spend on inefficient marketing activity, further boosting your bottom line.

Choosing to win in your local market begins with a simple phone call.

Contact 80/20 Digital today for a free consultation on how to improve your bottom line and dominate competitors.

Questions We Get Asked A Lot

What is the 80/20 Rule in digital marketing?

The 80/20 Rule, also known as the Pareto Principle, suggests that roughly 80% of outcomes result from 20% of causes. In digital marketing, it implies that 80% of your results come from 20% of your activities or customers.

At 80/20 Digital, we apply the 80/20 Rule by identifying the most effective channels, content types, or audience segments that generate the majority of your results. We focus our efforts and resources on optimising and leveraging these key areas. This 80/20 principle applies to all forms of digital marketing including SEO, Google Ads, content marketing and more.

  • Content Marketing: Often, 20% of the content generates 80% of the traffic or engagement. We use keyphrase research to identify the highest volume keyphrases to create highly targeted content. We also use SEO software to identify your competitors’ top-performing content and replicate its success.

  • Customer Segmentation: In email marketing, 20% of your customer database may generate 80% of your revenue. This is especially true where you have key accounts. By targeting this segment with personalised offers, we can maximise your ROI more effectively.

  • Advertising: In PPC campaigns, 20% of keywords might drive 80% of conversions. We allocate more budget and attention to these high-performing keywords to drive better returns.

By analysing data and metrics, we can identify the 20% of digital marketing activities that yield the best results. We then reallocate resources, refine strategies, and eliminate inefficiencies to maximise the impact of our campaigns.

While the exact ratio may vary, the concept of disproportionate results is widely applicable in digital marketing. Whether it’s identifying top-performing content, optimising ad spend, or focusing on high-value customers, the principle underscores the importance of effectiveness and efficiency in digital marketing.

Digital Marketing Case Studies

For over a decade, we have worked with small to medium businesses throughout Australia, and indeed, further afield in the US, Canada, the UK and Ireland. Our lead generation experts have helped our clients generate millions of dollars in revenue and achieve their business goals. We specialise in helping service-based businesses typically based in professional services, health and the commercial and industrial space. Check out some of the work we have done by scrolling through the digital marketing case studies on the right.

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    Melbourne's Most Trusted Digital Marketing Agency

    Our digital marketing agency specialises in helping business owners from service-based businesses to achieve their marketing goals. We do this through high-performance lead generation websites, best practice SEO, high-quality content marketing, social media and Google Ads Pay Per Click advertising. Ready to take your lead generation to the next level? Enquire now. Success is just a phone call away. 

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