A results-driven SEO and content marketing agency

About 80/20 Digital

80/20 Digital is a results-driven, digital marketing consultancy that focuses on the key principles of 80/20 rule: we maximise returns while minimising inefficiency. In marketing-speak, we uncover the 20% of activities that will deliver 80% of marketing results. Put simply in the Aussie vernacular, that means you get more "bang for your buck." And for small to medium businesses, that makes a BIG difference.

Applying proven 80/20 principles, we believe our experience, skill-set and unique approach brings a fresh new perspective to the Australian digital marketing industry. We don't define ourselves as digital marketing consultants, rather we describe ourselves as strategic marketing consultants that specialise in search & content marketing.

What's the difference and why is that important? Typically, digital marketing consultants can help you with SEO, PPC, web design or social media. But they generally can't help you with strategic marketing issues - how to position your brand, segment your market, develop value propositions, analyse product profitability or help with strategic planning. Basically, all the important things that create value in the eyes of your customers and help you to sell more effectively.

That's where 80/20 Digital is different. We understand marketing and digital marketing.

We also apply proven 80/20 strategies to maximise sales and minimise waste, which drives profit, saves time, and leaves your business in a healthier position with a fatter bottom line.

Long –term partnering is the key to all successful business relationships and our client relationships are built upon the highest standards of trust and transparency.

We provide integrated online solutions including strategic digital marketing consultancy, content marketing, search engine optimisation (SEO), copywriting, Google Adwords pay per click (PPC) advertising, social media marketing and website development.

Call us now and discover the 80/20 difference for yourself.

About the founder

80/20 Digital was founded in July 2010 by Colm MacGowan, a highly experienced sales & marketing professional with over 16 years experience in the sales and marketing field, and 12 years experience consulting successful online solutions to the Australian SME market.

Before migrating permanently to Australia in 2003, Colm spent the early part of his career working in some of Ireland's top above- and below-the-line advertising agencies. He has extensive experience in client handling, brand management, copywriting, sales promotion, direct marketing, new product development and marketing collateral development.

The early part of his career in Australia was spent consulting online solutions to the SME market in Melbourne. Prior to 80/20 Digital, Colm performed in the role of National Sales Manager of Sensis Search, was head of client services and search engine marketing training, and pioneered search engine marketing in Sensis Yellow Pages.

Colm holds a Masters Degree in Marketing from DCU, one of Ireland’s top business schools, speaks fluent French and (fairly rusty!) German. He has two adorable kids and wishes he could travel more but accepts that life outside of 80/20 Digital is for the most part about pony rides, bedtime stories, playgrounds and fairy ballet (for the kids, that is...not himself).

In what little spare time he can find, he is a passionate scuba diver, a keen musician, loves the great outdoors and enjoys just about any sport you can think of. He is also a keen ‘footy’ enthusiast in his adopted home of Melbourne and barracks for any team with an Irishman!

Choosing to win in your local market begins with a simple phone call.

Contact 80/20 Digital today for a free consultation on how to improve your bottom line and dominate search engine rankings.