• Home
  • PPC
  • Social
        • WHY CHOOSE US
          Who we are and what we do
          See our work and what clients say

A Results-Driven Digital Marketing Agency

Efficiency + Effectiveness = Results.

Social Media Marketing

"We don’t just consult your online marketing, we consult your entire sales and marketing model, turning your business into a more stream-lined, money making enterprise."

About 80/20 Digital

80/20 Digital is a results-driven, digital marketing agency in Melbourne that focuses on the key principles of 80/20 rule: we maximise returns while minimising inefficiency. In marketing-speak, we uncover the 20% of activities that will deliver 80% of marketing results. Put simply in the Aussie vernacular, that means you get more “bang for your buck.” And for small to medium businesses, that makes a BIG difference.

Applying proven 80/20 principles, we believe our experience, skill-set and unique approach brings a fresh new perspective to the Australian digital marketing industry. 

Google Partner

Our team of digital marketing experts can help you grow your business with SEO, PPC, web design or social media. We effectively position your brand, segment your market, develop value propositions and piece together a tailored and strategic plan to help you create value in the eyes of your customers and help you to sell more effectively.

That’s why 80/20 Digital is different. We understand marketing and digital marketing.

We also apply proven 80/20 strategies to maximise sales and minimise waste, which drives profit, saves time, and boosts your bottom line.

Long –term partnering is the key to all successful business relationships and our client relationships are built upon the highest standards of trust and transparency.

We provide integrated online solutions including content marketing, search engine optimisation (SEO), copywriting, Google Adwords pay per click (PPC) advertising, social media marketing and website development.

Call us now and discover the 80/20 difference for yourself.

About the founder

80/20 Digital was founded in July 2010 by Colm MacGowan, a highly experienced sales & marketing professional with over 25 years experience in the sales and marketing field, and 20 years experience consulting successful online solutions to the Australian SME market.

Before migrating permanently to Australia in 2003, Colm spent the early part of his career working in some of Ireland’s top above- and below-the-line advertising agencies. He has extensive experience in client handling, brand management, copywriting, sales promotion, direct marketing, new product development and marketing collateral development.

The early part of his career in Australia was spent consulting online solutions to the SME market in Melbourne. Prior to 80/20 Digital, Colm performed in the role of National Sales Manager of Sensis Search, was head of client services and search engine marketing training, and pioneered search engine marketing in Sensis Yellow Pages.

Colm holds a Masters Degree in Marketing from DCU, one of Ireland’s top business schools, speaks fluent French and (fairly rusty!) German. 

In what little spare time he can find, he is a passionate scuba diver, a keen musician, loves the great outdoors and enjoys just about any sport you can think of. He is also a keen Chess player and ‘footy’ enthusiast in his adopted home of Melbourne and barracks for any team with an Irishman!


Choosing to win in your local market begins with a simple phone call.

Contact 80/20 Digital today for a free consultation on how to improve your bottom line and dominate search engine rankings.


To provide greater marketing effectiveness, efficiency, and measurability to our client’s campaigns by unlocking the 20% of tasks that bring 80% of business results.

The 80/20 Digital Team


Colm MacGowan

Founder & Digital Marketing Strategist

Outside of work, Colm is a passionate scuba diver, keen musician, fan of the great outdoors and enjoys just about any sport you can think of. He is also a keen Chess player (playing over 500 games of Blitz Chess per month!) and ‘footy’ enthusiast in his adopted home of Melbourne. He barracks for any team with an Irishman! Between work and spending time with his two daughters, no day is ever the same! Follow him on LinkedIn for insights about Digital Marketing.


Gretel Phillips

ACCOUNT MANAGER & Digital marketing specialist

Gretel is based in Redland Bay in the sunny state of QLD where she gets to indulge in beautiful bayside morning walks. Aside from being a brand marketing guru, graphic design and sales expert, she's also a published author of the novel ‘Moonstruck.' How cool is that?! Outside of work, Gretel spends her time painting, playing guitar, boating and travelling with her husband and daughter. She is also a big animal lover, with a menagerie of pets, including her beloved chickens.


Abbey Faulkner


Abbey is the youngest member of our team, but that doesn't stop her kicking content and SEO goals! While originally setting out to be a screenwriter, Abbey has since found a passion for storytelling in marketing. Abbey is based in Toowoomba in QLD and doesn't have children, but her much-loved cat, Pumpkin makes regular appearances on team Zoom calls. Abbey is also a Lord of the Rings die-hard and can never say no to bakery food!


Rex Dominguez


Rex is an experienced and talented web developer, but he also has the ability to speak 3 languages; English, Tagalog, and his local Filipino dialect, Cebuano! When he’s not at work, you’ll find this loving father of 4 hanging with the kids, playing video games and listening to music or doing some light reading of his favourite book, Turbo C Programming! We're not sure if we would find that book as exciting to read as he does! If he could have any super power, he would love to fly.


Francis Tan


Francis is our dedicated web developer and technical SEO expert based in Cebu in the Philippines. He is an excellent problem solver and speedy worker with a great eye for design. When he's not at work, Francis spends his time with his wife, Rose and son, Oliver, cooking, playing games on the PlayStation and watching Marvel movies. He and the family also love finding new cuisines to try, but his favourite food is a Burger King Quarter Pounder Double Cheese Whopper with bacon. Yum!


Passionate About Our Clients

Our digital marketing work speaks for itself. We deliver a personal, passionate & tailored service to each and every one of our clients, big or small. Here are some clients we’ve helped along the way.