SEO 
PPC 
Social Media 
Email Marketing 
Content 
About Our Agency
Our mission is to change the way digital marketing is experienced by small-medium business in Australia.
Proud Winner of Multiple Global Industry Awards
80/20 Digital is a results-driven, digital marketing agency in Melbourne that focuses on the key principles of 80/20 rule: we maximise returns while minimising inefficiency. In marketing-speak, we uncover the 20% of activities that will deliver 80% of marketing results. Put simply in the Aussie vernacular, that means you get more “bang for your buck.” And for small to medium businesses, that makes a BIG difference.
Meet Our Marketing Experts Driving Your Success
Our talented team combines diverse skills and extensive experience to craft tailored digital marketing solutions that drive results.
Colm
Founder & CEO
Gretel
Digital Account Manager
Linton
Digital Project & Delivery Manager
Katy
SEO & Content Specialist
Verniel
SEO Coordinator
Martin
Digital Growth Strategist
Hammon
Paid Media Specialist
Francis
Web Developer & Technical SEO
Rom
UX & Website Designer
Kristin
Social Media Coordinator
Colm
Owner & Digital Strategist
Abbey
Content & SEO Manager
Linton
Web Dev Project Manager
Celeste
Account Manager
Hayley
Copywriter - Content & Social Media
Hammon
Paid Media Specialist
Francis
Web Developer & Technical SEO
Rex
Senior Web Developer
Rom
UX & Website Designer
About 80/20 Digital
Applying proven 80/20 principles, we believe our experience, skill-set and unique approach brings a fresh new perspective to the Australian digital marketing industry.
We effectively position your brand, segment your market, develop value propositions and piece together a tailored and strategic plan to help you create value in the eyes of your customers and help you to sell more effectively.
We also apply proven 80/20 strategies to maximise sales and minimise waste, which drives profit, saves time, and boosts your bottom line.
Long –term partnering is the key to all successful business relationships and our client relationships are built upon the highest standards of trust and transparency.
Call us now and discover the 80/20 difference for yourself.
About Our Founder
80/20 Digital was founded in 2010 by Colm MacGowan, a multi-award-winning digital marketer and growth strategist with almost 30 years of experience in sales and marketing. Specialising in brand-led, data-driven digital strategy, Colm has helped generate more than $100 million in revenue for service-based businesses across Australia and internationally.
Before relocating permanently to Australia in 2002, Colm built his career within some of Ireland’s leading advertising agencies, developing extensive expertise in brand strategy, copywriting, direct marketing, campaign development, and client services.
In Australia, Colm became an early pioneer of search engine marketing, holding senior leadership roles with Sensis, including National Sales Manager of Sensis Search and Head of Client Services and SEM Training.
Today, Colm leads 80/20 Digital with a strong focus on SEO, AI SEO (AIO/GEO/AEO), Google Ads, social media, conversion strategy, and sustainable lead generation systems for service-based businesses. He is passionate about helping small to medium businesses grow profitably, predictably, and sustainably through commercially focused digital marketing strategies that deliver measurable ROI.
Colm holds a Masters Degree in Marketing from Dublin City University, speaks fluent French and some slightly rusty German. Outside work, he’s a passionate scuba diver, musician, chess player, AFL enthusiast, and outdoor adventurer who will happily support any footy team with an Irishman in it.
Real Stories, Real Success
Watch Our Clients Share Their 80/20 Digital Experience
See how 80/20 Digital’s brand-led and data-driven, lead generation strategies have transformed our SME clients’ businesses. Watch our client testimonials to learn more about the measurable impact we’ve achieved together.
Passionate About Our Clients
Our digital marketing work speaks for itself. We deliver a personal, passionate and tailored service to each and every one of our clients, big or small. Here are some clients we’ve helped along the way.
Award-Winning Digital Marketing For SMEs
Get In Touch With Us
Start Generating Leads Today!
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