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Results-Driven Marketing

Results-Driven Marketing

Results-Driven Digital Marketing

Efficiency + Effectiveness = Results.

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Certified Partner

"We don’t just consult your online marketing, we consult your entire sales and marketing model, turning your business into a more stream-lined, money making enterprise."

About 80/20 Digital

80/20 Digital is a results-driven, digital marketing agency in Melbourne that focuses on the key principles of 80/20 rule: we maximise returns while minimising inefficiency. In marketing-speak, we uncover the 20% of activities that will deliver 80% of marketing results. Put simply in the Aussie vernacular, that means you get more “bang for your buck.” And for small to medium businesses, that makes a BIG difference.

Applying proven 80/20 principles, we believe our experience, skill-set and unique approach brings a fresh new perspective to the Australian digital marketing industry.

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Our team of digital marketing experts can help you grow your business with SEO, PPC, web design or social media. We effectively position your brand, segment your market, develop value propositions and piece together a tailored and strategic plan to help you create value in the eyes of your customers and help you to sell more effectively.

That’s why 80/20 Digital is different. We understand marketing and digital marketing.

We also apply proven 80/20 strategies to maximise sales and minimise waste, which drives profit, saves time, and boosts your bottom line.

Long –term partnering is the key to all successful business relationships and our client relationships are built upon the highest standards of trust and transparency.

We provide integrated online solutions including content marketing, search engine optimisation (SEO), copywriting, Google Adwords pay per click (PPC) advertising, social media marketing and website development.

Call us now and discover the 80/20 difference for yourself.

About Our Founder

80/20 Digital was founded in July 2010 by Colm MacGowan, a highly experienced sales & marketing professional with over 25 years experience in the sales and marketing field, and 20 years experience consulting successful online solutions to the Australian SME market.

Before migrating permanently to Australia in 2003, Colm spent the early part of his career working in some of Ireland’s top above- and below-the-line advertising agencies. He has extensive experience in client handling, brand management, copywriting, sales promotion, direct marketing, new product development and marketing collateral development.

The early part of his career in Australia was spent consulting online solutions to the SME market in Melbourne. Prior to 80/20 Digital, Colm performed in the role of National Sales Manager of Sensis Search, was head of client services and search engine marketing training, and pioneered search engine marketing in Sensis Yellow Pages.

Colm holds a Masters Degree in Marketing from DCU, one of Ireland’s top business schools, speaks fluent French and (fairly rusty!) German.

In what little spare time he can find, he is a passionate scuba diver, a keen musician, loves the great outdoors and enjoys just about any sport you can think of. He is also a keen Chess player and ‘footy’ enthusiast in his adopted home of Melbourne and barracks for any team with an Irishman!

Our Mission

Our mission is to change the way digital marketing is experienced by small-medium business in Australia.

The 80/20 Digital Team

Colm McGowan
Owner & Founder
Abbey Faulkner
Content & SEO Specialist
Gretel Phillips
Digital Marketing Specialist
Rex Dominguez
Senior Web Developer
Francis Tan
Web Developer
Linton Wood
Web Dev Project Manager
Hayley Tantau

Passionate About Our Clients

Our digital marketing work speaks for itself. We deliver a personal, passionate & tailored service to each and every one of our clients, big or small. Here are some clients we’ve helped along the way.