"The 80/20 rule or 'Pareto Principle' teaches us that 80% of output (results, rewards) is created from 20% of input (time, resources, effort)"
The 80/20 Rule
The 80/20 rule comes from the ‘Pareto Principle’, named after the 19th Century Italian economist, Vilfredo Pareto, who observed that 80% of land in Italy at that time was owned by 20% of the population. The 80/20 rule or ‘Pareto Principle’ teaches us that 80% of output (results, rewards) is created from 20% of input (time, resources, effort). The ‘law of the vital few’, as it is also known, is not so much a dogmatic law (it doesn’t always add up to 100!) as a tried and tested rule of thumb that illustrates the unequal distribution between cause and effect.
In many business disciplines, from IT, HR, Quality Management, Sales & Marketing to Management Consulting, adopting 80/20 thinking has literally transformed how the world does business. Internet Marketing is no different. By adopting and integrating the 80/20 principle into our strategy and research methodologies, we bring a fresh new results-driven approach to the Australian Internet Marketing industry. 80/20 Digital – where the bottom line comes first.
Applying the 80/20 Principle to Digital Marketing
Using proprietary methodology and processes, our marketing audit delves deep into your business processes to help you understand the “what, why and how” behind your tailored digital marketing strategy, i.e.,
- what products and services you should (and should not!) promote
- why these 20% of products and services will maximise profits
- how they will be promoted and through which channels
Effectiveness + Efficiency = Results
We leverage the 20% of marketing activities that will produce 80% of the results. By tailoring our digital marketing services to unlock highly profitable returns, we reduce spend on inefficient marketing activity, further boosting your bottom line.
80/20 Digital – where the bottom line comes first.
Choosing to win in your local market begins with a simple phone call.
Contact 80/20 Digital today for a free consultation on how to improve your bottom line and dominate search engine rankings.